11 November 2011
FOR IMMEDIATE RELEASE:
Brits rely on pals when choosing a tradesperson
Published: Female First Celebrity Gossip & Lifestyle Magazine
Happy customers are the most powerful form of marketing, according to new research.
The research, conducted amongst 2,000 homeowners by Checkatrade.com, found that more than two thirds of people said they valued a reliable recommendation from a friend or family member friend more than any advertising or marketing.
In contrast, only 15 per cent said they were content looking through the local directory to find a tradesman - just a quarter of those who favour the views of friends and family. However, despite rogue traders and cowboy builders on the rise and increased internet usage, only one in 20 people are taking the trouble to consult a tradesperson review site before employing a trader.
Commenting on the findings, Kevin Byrne, founder of Checkatrade.com, says: “Our research findings just go to show that tradespeople competing in difficult times need to offer the whole package – accuracy, speed, punctuality, politeness and personal presentation. Homeowners consider it vital for tradespeople to treat their properties with respect.
“Reputation matters. Word of mouth and recommendation are immensely powerful and this is what we have built our business on. Customers remember a job well done, but neither will they be quick to forget poor service.”
The survey also highlighted that, with the exception of price and workmanship, Brits rate tidiness above all other qualities when choosing a tradesperson. Almost two thirds cite it as the deciding factor, and, despite our increasingly hectic schedules, just one in 13 property owners favour tradespeople who simply get the job done quickly.
Meanwhile one in seven busy homeowners are more concerned with whether their tradesperson turns up to the job on time, and the same number says being polite is the best way to win them over.
For one in twenty people builders arriving in scruffy overalls simply won’t do – they say it’s more important than anything else that their tradesperson is clean and well presented.
NOTES TO EDITORS
Checkatrade helps combat the UK's rogue trader problem by continuously vetting and monitoring local traders such as builders, plumbers and electricians. The idea was born in 1998 after a tornado hit the small West Sussex town of Selsey. Traders poured in from as far away as Liverpool and Manchester. Unfortunately, some ripped off the inhabitants of the town. Local businessman, Kevin Byrne, realised there was nowhere to check out the traders’ credentials and the company that became Checkatrade was formed.
Since then, Checkatrade has grown to include over 6,300 genuine trade members, growing by an average 120 new members every month, and, via the Royal Mail, distributes 5.9 million directories a year into communities throughout Hampshire, Surrey, Sussex, Dorset and Berkshire, while the website includes traders from across the UK.
PR / Marketing, Checkatrade
5 - 6 Sherrington Mews, Ellis Square, Selsey, West Sussex, PO20 0FJ