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PR / Marketing
Tel: 01243 601234

4 November 2008 FOR IMMEDIATE RELEASE:

Checkatrade Goes Pink.

Checkatrade Staff Support Breast Cancer Awareness By Wearing Pink

SUMMARY

Staff at Selsey based Checkatrade.com (www.checkatrade.com) went pink on Friday to raise money in aid of Breast Cancer Awareness Month. All of the fifteen staff members who were in the offices on Friday took part by dressing in items of pink clothing, including hats, hair and shoes. One even turned up in pink pyjamas.

PRESS RELEASE

Staff at Selsey based Checkatrade.com (www.checkatrade.com) went pink on Friday to raise money in aid of Breast Cancer Awareness Month. All of the fifteen staff members who were in the offices on Friday took part by dressing in items of pink clothing, including hats, hair and shoes. One even turned up in pink pyjamas.

It appeared that staff were trying to outdo one another by the number of items of “pink” worn – Sarah Phillips claimed to be wearing over 30 different pieces of pink clothing and accessories. Staff voted for their “pinkest person” and the winner was Jo Pendreigh, who dyed her hair pink as well as wearing a pink outfit of her own creation.

Dressing in pink was not confined to the females either – the only male in that day was Karl Peters who raided his daughter’s wardrobe of things pink, including a cap, pink gloves, backpack and sunglasses.

As if to reinforce the theme of the day, morning tea consisted of cake with pink icing.

Checkatrade founder, Kevin Byrne said “It was very satisfying to see everyone taking part in this event with such enthusiasm. Over 46,000 women a year are diagnosed with breast cancer and it is important to raise awareness of this disease and its symptoms, as well as finding a way to combat it effectively. Taking part in events such as “Dare To Wear It Pink Day” gives us all an opportunity to help do this.” Kevin continued “We at Checkatrade actively encourage our staff and members to support charitable causes, especially through the Checkatrade Foundation which raises money for several different charities. No man is an island and we all need to think of those less fortunate than ourselves.”

ENDS

NOTES TO EDITORS

Checkatrade helps combat the UK's rogue trader problem by continuously vetting and monitoring local traders such as builders, plumbers and electricians. The idea was born in 1998 after a tornado hit the small West Sussex town of Selsey. Traders poured in from as far away as Liverpool and Manchester. Unfortunately, some ripped off the inhabitants of the town. Local businessman, Kevin Byrne, realised there was nowhere to check out the traders’ credentials and the company that became Checkatrade was formed.

Since then, Checkatrade has grown to include over 6,300 genuine trade members, growing by an average 120 new members every month, and, via the Royal Mail, distributes 5.9 million directories a year into communities throughout Hampshire, Surrey, Sussex, Dorset and Berkshire, while the website includes traders from across the UK.

CONTACT INFORMATION

PR / Marketing, Checkatrade
5 - 6 Sherrington Mews, Ellis Square, Selsey, West Sussex, PO20 0FJ
Tel: 01243 601234
Fax: 01243 601246
info@checkatrade.com