9 April 2008
FOR IMMEDIATE RELEASE:
Checkatrade Motors On with Southern FM
Landing Sponsorship of Drivetime with Huge Coverage
SUMMARY
Checkatrade has revealed a new partnership with Southern FM, one of the South's biggest and most listened to radio stations.They have landed one of the station’s four flagship sponsorships: The Drivetime show, featuring Dan Glasser and Lynsey Bartlett.
PRESS RELEASE
Checkatrade has revealed a new partnership with Southern FM, one of the South's biggest and most listened to radio stations. Bypassing the ordinary 30-second spot adverts, Checkatrade have purchased one of the station’s four flagship sponsorships: The Drivetime Show, featuring Dan Glasser and Lynsey Bartlett.
Running from Wednesday 2 April for an initial period of 3 months, Checkatrade are the proud sponsors of the show which runs from 4pm to 7pm, Monday to Friday.
In addition there are promotional trails during the day advertising the Drivetime Show which are also sponsored by Checkatrade.
This is exciting news for their members as this 3 month campaign on Southern FM will, according to the radio station's own figures, reach 700,000 people in the area. To the inhabitants from Chichester in the West to Rye in the East, and Horsham and Royal Tunbridge Wells in the North, it will be confirmation that Checkatrade is the first port of call for an honest and reliable trade.
This is a £15,000-plus deal that will lavish massive radio exposure on both Checkatrade and their members.
ENDS
NOTES TO EDITORS
Checkatrade helps combat the UK's rogue trader problem by continuously vetting and monitoring local traders such as builders, plumbers and electricians. The idea was born in 1998 after a tornado hit the small West Sussex town of Selsey. Traders poured in from as far away as Liverpool and Manchester. Unfortunately, some ripped off the inhabitants of the town. Local businessman, Kevin Byrne, realised there was nowhere to check out the traders’ credentials and the company that became Checkatrade was formed.
Since then, Checkatrade has grown to include over 6,300 genuine trade members, growing by an average 120 new members every month, and, via the Royal Mail, distributes 5.9 million directories a year into communities throughout Hampshire, Surrey, Sussex, Dorset and Berkshire, while the website includes traders from across the UK.
CONTACT INFORMATION
PR / Marketing, Checkatrade
5 - 6 Sherrington Mews, Ellis Square, Selsey, West Sussex, PO20 0FJ
Tel: 01243 601234
Fax: 01243 601246
info@checkatrade.com
