23 February 2011
FOR IMMEDIATE RELEASE:
Checkatrade Sponsors ITV Meridian Weather
Major marketing break through
SUMMARY
Checkatrade are proud to announce that from 28th February 2011 that they will be the proud sponsors of ITV Meridian Weather for a 16 month period.
PRESS RELEASE
Monday the 28th February 2011 will see the start of a major new marketing campaign for Checkatrade in the form of sponsoring ITV Meridian Weather. This is one of Meridians flagship sponsorships which serve 4.7 million people across the southern counties.
Founder and MD Kevin Byrne states, “We have been trying to obtain this prestigious sponsorship for the past 3 years. This year our negotiations proved fruitful and we are delighted with the 16 month deal we have made with ITV. To think that we were operating from a shed at the bottom of my garden just 5 years ago and now we join the ranks of substantial house hold name companies that have sponsored this in the past is humbling to say the least”.
ITV Meridian Weather is broadcasted 5 times a day Monday to Friday and 3 times a day over the weekend. It is estimated that nearly 90% of the population will have watched the sponsorship and have become familiar with the Checkatrade brand by the end of the sponsorship, securing Checkatrade as a household name across the southern counties of England.
ENDS
NOTES TO EDITORS
Checkatrade helps combat the UK's rogue trader problem by continuously vetting and monitoring local traders such as builders, plumbers and electricians. The idea was born in 1998 after a tornado hit the small West Sussex town of Selsey. Traders poured in from as far away as Liverpool and Manchester. Unfortunately, some ripped off the inhabitants of the town. Local businessman, Kevin Byrne, realised there was nowhere to check out the traders’ credentials and the company that became Checkatrade was formed.
Since then, Checkatrade has grown to include over 6,300 genuine trade members, growing by an average 120 new members every month, and, via the Royal Mail, distributes 5.9 million directories a year into communities throughout Hampshire, Surrey, Sussex, Dorset and Berkshire, while the website includes traders from across the UK.
CONTACT INFORMATION
PR / Marketing, Checkatrade
5 - 6 Sherrington Mews, Ellis Square, Selsey, West Sussex, PO20 0FJ
Tel: 01243 601234
Fax: 01243 601246
info@checkatrade.com
