9 April 2008
FOR IMMEDIATE RELEASE:
Drive-Through Sponsorship is a Dream
Thousands More Catch Word, Even in Their Cars
SUMMARY
Checkatrade are pleased to announce an exciting new partnership with Hampshire radio station Dream 107.2 FM.
PRESS RELEASE
Checkatrade are pleased to announce an exciting new partnership with Hampshire radio station Dream 107.2 FM.
From Monday 21 April 2008, Checkatrade will be sponsoring traffic and travel reports, which are broadcast at least 3 times an hour during the peak "drive times" of 6am - 10am and 4pm - 7pm. During the rest of the day reports are broadcast at least once an hour. This means that a potential audience of 127,000 people will hear the Checkatrade name at least 18 times a day.
Dream 107.2 FM covers Winchester, Eastleigh, Chandlers Ford, Romsey, Whitchurch, Stockbridge, Bishopstoke and all areas between. And of course, the M3 motorway runs straight through the middle of the region, with many drivers tuning in to local traffic and travel reports as they pass through, bringing Checkatrade - and its members - to the attention of an even larger audience.
This tremendous £6000-a-year sponsorship opportunity forms part of Checkatrade's ongoing commitment to their members, to get the word out and land them even more genuine work.
ENDS
NOTES TO EDITORS
Checkatrade helps combat the UK's rogue trader problem by continuously vetting and monitoring local traders such as builders, plumbers and electricians. The idea was born in 1998 after a tornado hit the small West Sussex town of Selsey. Traders poured in from as far away as Liverpool and Manchester. Unfortunately, some ripped off the inhabitants of the town. Local businessman, Kevin Byrne, realised there was nowhere to check out the traders’ credentials and the company that became Checkatrade was formed.
Since then, Checkatrade has grown to include over 6,300 genuine trade members, growing by an average 120 new members every month, and, via the Royal Mail, distributes 5.9 million directories a year into communities throughout Hampshire, Surrey, Sussex, Dorset and Berkshire, while the website includes traders from across the UK.
CONTACT INFORMATION
PR / Marketing, Checkatrade
5 - 6 Sherrington Mews, Ellis Square, Selsey, West Sussex, PO20 0FJ
Tel: 01243 601234
Fax: 01243 601246
info@checkatrade.com
