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News

Solar energy grants: Enjoy hot water for less all year round

The Government’s Green Homes Grant, (also colloquially named ‘solar energy grants’) came into effect in September 2020. However, as expected, there’s been some confusion over who is eligible and what, exactly, is covered under the scheme. One of the most popular and confusing improvements is in regard to the funding for solar panels. That’s why…

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News

Double glazing grants: Get your home toasty for winter

Those who search for double glazing grants will find themselves transferred to the Government’s Green Homes Grant scheme. That’s when things get confusing. Working out your eligibility requirements, how to apply and what you’re entitled to can feel a little complicated. However, fear not! We’ve put together everything you need to know about double glazing…

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Green Homes Grant cost

News

Green home improvement grants worth £5,000 – £10,000

Homeowners in England will be able to get up to £5,000 worth of vouchers to make energy-saving improvements to their properties, with the poorest getting up to £10,000. Hundreds of thousands of people could benefit from the government’s new proposals which will pay at least two thirds of the cost of some energy-saving home improvements....

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pay per click

Trade News

Understanding keyword intent and keyword research

One of the most significant areas of crossover between SEO and PPC and one that helps you with both strategies is the keyword research area. It’s arguably the most fundamental principle of both disciplines and crucial to success. Getting it wrong could mean you see no results whatsoever, and waste valuable time and money on...

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search engine optimisation

Trade News

Performing an SEO audit: Part 4

So far in this series, we’ve covered; metadata and heading tags, content optimisation and auditing website speed. In this article, we’re going to talk about something known as an ‘entity’; this is essentially your brand. How you are mentioned and linked to on other websites, and what you can do to improve your entity. Your...

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pay per click

Trade News

What is Quality Score and how does it work?

Google’s Quality Score for an Ads landing page is an important metric to look at when optimising your campaigns & Ad groups. The Quality Score of a page is made up of a few different factors, the biggest of which is; relevancy. Relevancy is how relevant the landing page is to the Ad and Ad...

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search engine optimisation

Trade News

Performing an SEO audit: Part 3

Website speed is becoming increasingly more important, as more and more web visitors are using their mobiles to find information, find places near them, and begin their journey with your brand. It’s essential to know how users use their mobile devices and their desktop devices to gather information and purchase products/services before we consider why...

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pay per click

Trade News

How should you structure PPC campaigns?

In our last post, we covered how keywords play a vital role in Pay Per Click campaigns, and how bidding and budgets work. Today, we’re going to discuss best practice for building and running PPC campaigns. Let’s jump in. The top-level is called a campaign; usually, you should build a ‘Brand’ campaign to bid on...

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search engine optimisation

Trade News

Performing an SEO audit: Part 2

In the last blog, we looked at auditing your meta titles, descriptions & heading tags. In this blog, we’re going to look at how content plays a part in your Organic rankings and provide actionable insights into what you can do to start improving your SEO.  Our Window Experts company wants to rank for the...

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pay per click

Trade News

How does Google PPC work?

Welcome back, we’ve recently launched our series on how to perform an SEO audit for your website, and now we’re back with the basics of running PPC campaigns. Before we can jump in and start our campaign, it’s essential to know how the system works so that we know how to manage our budgets best,...

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search engine optimisation

Trade News

Performing an SEO audit: Part 1

Search Engine Optimisation, more often referred to as SEO is typically seen as complex, confusing and dark magic, but in our new series of articles, we’re going to help you understand what it is and how you can start improving your website with actionable steps and information. When most people talk about SEO, they will...

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