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Paint the town red, blue and yellow: Homes on colourful streets can be worth thousands more

March 4, 2020

  • HomeOwners Alliance finds homes on brightly painted roads are worth up to 65% more than on less vibrant streets nearby
  • On average, a property on a colourful street is worth 20% more than a blander street close by

New research from HomeOwners Alliance and Brewers Paint has found homes on vividly painted roads can be worth an average of 20% more than plain properties close by.

The research uses average valuation figures from the HomeOwners Alliance instant online valuation tool, which is based on up-to-date local data and Land Registry sold data.

The research shows a home on a colourfully painted street could be between 2% and 65% more expensive than a home on a road where most properties are decorated in white or are pebbled dashed or brick-built.

The most pronounced price difference found was for an average three-bedroom house on the vibrant Ten Bell Lane in Norwich, which is worth 65% more than a comparable house in Victoria Street, just a few streets away.

Meanwhile, an average three-bedroom house on the colourful Priory Street in Lewes in East Sussex is worth 32% more than a similar-sized home on nearby Sun Street.

More Colourful Streets

The HomeOwners Alliance also found:

  • An average three-bedroom house in brightly hued Dark Gate Street in Aberaeron, Wales, is worth 28% more than the same size of home in neighbouring Chalybeate Street.
  • An average three-bedroom terrace in the rainbow-coloured Kelly Street in Kentish Town, north London, is priced on average 15% more than on the next street, the plainer Castle Road.

However, in smaller localities where most homes are characterful, the premium for a colourful street is less marked. For example:

  • In Tobermory on the Isle of Mull in Scotland, there is a 12% price difference between homes on the multi-coloured picture-postcard Main Street than in the duller nearby Rockfield Street.
  • In Kingsand in Torpoint in Cornwall, an average four-bedroom home on multi-coloured lane The Green is worth 4% more than in the less colourful nearby Fore Street in Torpoint.
  • In Staithes, in Saltburn by Sea, in North Yorkshire, an average two-bedroom cottage in Chapel Yard is worth just 2% more than the same size of property just around the corner in Cowbar Cottages.

Paula Higgins, Chief Executive of the HomeOwners Alliance, says: “The value of a property can be thousands of pounds more in a street where all homes are painted brightly. Of course, we can’t all persuade our neighbours to redecorate their exterior walls in pink, green and orange, to boost our street’s value. But it is worth bearing in mind the premium you will pay for a vibrant street. As little as a few metres away from a colourful road, there could be a huge saving to be made.

“In our recent Homeowner Survey, we found the most important features of a property among those buying a home included a garden or outside space, a property in a good state of repair, the availability of parking, good sized rooms, energy efficiency and good transport links.

Lloyd Meheux, Paint Expert at Brewers Decorator Centres comments: “Choosing trade grade masonry paint is really important when it comes to exteriors. Trade quality paint contains more pigment for enhanced colour retention and also offers superior protection against the elements which is essential when buyers are looking for a home in a good state of repair. For additional peace of mind, look out for BBA certified paints such as Dulux Trade Weathershield, Albany Smooth Masonry or Sandtex Trade which are thoroughly tested for guaranteed lifespan and performance.

Light is a really important factor when deciding on colour whether it’s inside or out. When choosing your shade, consider which direction the painted wall will be facing and work with the light. Blues and greens work better embracing the cooler light reflecting on east and north-facing walls, whereas red or yellow-based shades look best with the warmer light received by south or west facing houses. Look at other painted houses on your side of the street for inspiration.” 

Top tips if you’re planning on decorating the outside of your home

  1. The FMB estimates it would cost around £550 to repaint the front of a house. Scaffolding may be needed.
    The work should take a few days to a week to complete depending on the size of your home and whether you want the front as well as the back and any sides to be painted.
  2. If you are doing the painting yourself, you will need to clean, scrape and brush the walls before you start painting, as well as repairing any holes and using anti-fungicidal solution on any mouldy areas. You will need to use two coats of trade quality exterior masonry paint – prices are from £8 a litre for a tinted colour.
  3. You do not need planning permission to paint the exterior of your home, but if your home is a listed building you will need listed building consent if you want to change the external character of your property, even by changing its colour.
  4. You should repaint the exterior walls of your home every 10 to 15 years, depending on the paint used and plan this when the weather forecast is favourable.

Value of comparable property in ‘colourful’ street vs ‘typical’ street

*These are estimated average costs based on research from the Federation of Master Builders and HomeOwners Alliance according to their 2019 HomeOwner survey and the factors affecting Kerb Appeal. Costs may vary.

Brewers decorators are offering 20% off your first and second purchase Click here.

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