Under-pressure homeowners to spend £1.5 billion in hope of impressing guests at Christmas | Checkatrade
Advice Centre

Get Inspired! Check the latest industry expertise and read insider tips from our vetted tradespeople.

Review a Trade

Have you completed a project recently? Let your tradesperson know how they did.

Search For A Trade

We interview and vet all our tradespeople to ensure they meet our high standards.

Trade Advice Centre

Grow your business! Check out top tips and expert advice for boosting your reputation online.

Join Checkatrade

Join us and benefit from the millions of potential customers who use Checkatrade to find reliable tradespeople.

Login to Your Account

Edit your profile, view callback requests and ask for feedback from customers.

Under-pressure homeowners to spend £1.5 billion in hope of impressing guests at Christmas

December 18, 2019

• Majority of British homeowners feel pressured to impress guests with their home at Christmas (55%)
• Fear of judgement from friends and family cited as the biggest cause of pressure (50%)
• In the last five years, 53% of homeowners have hired help in preparation for Christmas

British homeowners are set to spend a staggering £1.5bn preparing their home for Christmas guests as more than half (55%) admit they feel pressure to get their home looking perfect during the festive period.

Checkatrade conducted a nationwide survey and discovered the number one reason was a fear of judgement from friends and family (50%) followed by a need to impress people (34%). Interestingly, 1 in 10 people felt social media has added to the pressure to have a perfect home.

homeowners spend for christmas

The research discovered that the average amount people spend getting their home Christmas-ready is £110, putting the total potential spend this year in the region of £1.5bn.

The primary concern for homeowners is ensuring the house is sparkling from top to bottom, with almost half deep cleaning the house (49%), a third washing the windows inside and out (32%) and over a quarter cleaning the carpets (27%).

It’s not just the cleaning jobs that fill up the to-do lists however; astonishingly 10% of homeowners have fitted a new kitchen in the run-up to Christmas, while almost 1 in 5 (17%) have redecorated the living room.

Find Your Expert

Recommended, vetted and monitored

Busy Brits are relying on professionals to ensure jobs are done properly, including oven cleaning (8%) in preparation for the turkey and chimney sweeping (8%) in preparation for cosy log fires – or perhaps another visitor at Christmas. This is backed up by Checkatrade’s own website traffic, which shows searches for chimney sweeping and oven cleaning increasing by 26% and 24% respectively from October 2019 to November 2019.

Mike Fairman, CEO at Checkatrade, commented:

“It’s no surprise that homeowners are busy getting Christmas ready – but it’s a case of them decking the halls with paint and flooring, rather than boughs of holly. With so many Brits looking to spruce up their homes in the run-up to Christmas, a time where we usually fill them with expensive gifts and decorations, it’s important to ensure that you’re only letting reputable, vetted and monitored trade experts in to your home, to ensure you aren’t missing out on a very Merry Christmas.”

Checkatrade is the UK’s leading directory of trade experts, working across a huge breath of industries from cleaning to architecture. If you’re looking to speak to a trade expert about getting your home ready for Christmas visit https://www.checkatrade.com

  • Was this Helpful?
  • YesNo

We're the UK’s number one website for finding a tradesperson, search for a recommended, vetted and monitored trade for free

Search now

More in this category

A Bloody Mess


Checkatrade teams up with award-winning author to tell real life DIY horror stories

Checkatrade has joined forces with award-winning novelist and oral storyteller Sophie Draper to create ‘A Bloody Mess’, an exclusive short story recounting the horrors of DIY gone wrong. The short story, downloadable as an eBook, sees Bram Stoker’s iconic ‘Dracula’ get a dramatic makeover just in time for Halloween. Draper’s retelling is inspired by real...

Continue reading
Remortgaging success during COVID-19


Remortgaging success during COVID-19

Are people moving house or staying and improving in these coronavirus times? There’s evidence of both and remortgaging appears a popular way of funding both options. But is now the best time to remortgage? And how do you find the best deal? We’ve asked the consumer advice website HomeOwners Alliance what to do next. Being...

Continue reading
unfair stereotypes of tradespeople


Brits admit to clinging onto unfair stereotypes of tradespeople

New research from Checkatrade reveals that almost two-thirds (63%) of Brits are clinging onto damaging misconceptions about the nation’s trades. Overall, 44% confess to believing that ‘cowboys’ are commonplace while more than one in ten (14%) openly admit they’ve stereotyped tradespeople based purely on profession. The top negative misconceptions about trades are that they’re too...

Continue reading