Jobs Homeowners Want To Get Done in April - Checkatrade
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What homeowners want for April – Trade business insights into potential jobs

Everyone associates this time of year with spring-cleaning, but does the data back this up? We delve into our own search data to find out what trades and which projects could be in high demand this April.

Why not use our search data to benefit your business?

Every month we delve into search data from the Checkatrade website to look at the same month in previous years.

In doing this, we can spot patterns and trends in search behaviour (i.e. what people are looking for on Checkatrade). It can help predict what trades and which projects could be in high demand for the month ahead.

While this is always fascinating for us, the main reason we do this is to give tradespeople an indication of what homeowners might be after to help with their planning and resourcing.

Data from the home of trusted tradespeople

“So what is this ‘data’?” you might ask. And ‘where does it come from’?

The data we’re looking at is from users of the Checkatrade website.

Checkatrade is the place for homeowners looking for trusted tradespeople to complete projects in their homes and gardens. Our members can then use this to their competitive advantage – read on to find out how.

Are your services about to be in high demand?

Make sure your business has a presence on the #1 trade directory

Join Checkatrade today

Which tradespeople could see an uplift in homeowner demand in April?

Curious to know what tradespeople and which projects homeowners typically search for at this time of year? Let’s take a look at what the data is telling us.

Using the average search data from homeowners on the Checkatrade website in April ’23*, the following trades could be extra busy this same time in 2024:

  • Plumber – 185k monthly searches**
  • Builder – 179k searches** 
  • Roofer – 166k monthly searches** 
  • Electrician – 146k monthly searches** 
  • Windows/doors/conservatories – 133k monthly searches**

Note: These are average searches in the month of April in the previous year (2023).

If past data is anything to go by, plumbers, builders, plumbers, roofers, electricians, and gardeners are in for a busy month ahead.

Keep reading to find out how your trades business can make the most of this anticipated surge in demand.

Are your services about to be in high demand?

Make sure your business has a presence on the #1 trade directory

Join Checkatrade today

Popular projects for homeowners in April

Each month, we analyse the homeowner search data to help predict which trades might be in high demand. But we’re also interested in the type of jobs homeowners may need help with.

The data below shows the increase in search volume on the Checkatrade site for popular projects between March 2023 and April 2023. This can be used as a guide to help predict what jobs homeowners may be searching for as we head into April 2023.

Grass cutting – up 190%***

Between March and April ’23, we saw a significant increase in the number of people searching for gardeners to cut their grass.

Are you a gardener? Handyman? Landscaper? Now’s the time to invest in your marketing.

If your business offers these services, here’s what you need to do to make the most of this intel:

  • If you’re not yet a Checkatrade member, click on the button below to start our checks to become an Approved member
  • If you’re already a Checkatrade member, log in and give your Checkatrade profile a polish to create a good first impression. Adding photos and reviews from previous jobs will showcase your skills to potential new customers
  • If you’re a member but would like to receive a greater volume of this homeowner search for your business, flex your membership up during this busy spell to help fill your diary with work

Want more leads during this predicted busy spell?

It's time to flex up your membership

Log in to the member area

Gardener – up 129%***

With dryer (and longer) days here, it’s a great time to be a gardener, and it’s good for business to be in high demand.

Searches for gardener services increased by 129% between March and April last year, with homeowners looking for help with a range of jobs, including:

  • Grass cutting
  • Weed control
  • Garden maintenance
  • Garden clearance

Homeowners are searching for your services on our website. Why not use this as the time to get involved?

Want more leads during this predicted busy spell?

It's time to flex up your membership

Log in to the member area

Window cleaner – up 39%***

Our data indicates that tradespeople who specialise in window cleaning can expect to see an increase in demand for their services in April. Between March and April 2023, homeowner search for this category increased by 39%. This includes:

  • Interior window cleaning
  • Exterior window cleaning
  • Private homes
  • Commercial properties

Window cleaning specialties saw an increase month-on-month for the same period last year, showing that homeowners want their home to gleam in the growing amount of spring sun.

If you want your cleaning business to shine brightly on the UK’s leading trade directory, start our checks to become an Approved Checkatrade member today.

Checkatrade is much more than a listing in our directory:

  • Save money to keep your profit margins tight. Why pay more for your business essentials when you can get exclusive discounts through your Checkatrade membership?
  • Get free marketing materials to help promote your services and generate new business
  • Help your business to stand out. It has been shown that people are more likely to choose a trade endorsed by Checkatrade, compared to one which isn’t
  • Supercharge your workrate. Get more done in less time by using our handy app. Free as part of your membership

Exterior painting – up 58%***

Get homes looking clean for spring is a ritual in many households across the UK. That is great news for tradespeople who offer cleaning and decorating services.

Between March and April last year, we saw an increase of 58% in searches for exterior painting, showing that people want to get their homes looking their best on the outside as well as in.

If you offer painting/decorating services, you’ll want to know how to tap into this potential increased demand.

As a Checkatrade member you can:

Want more leads during this predicted busy spell?

It's time to flex up your membership

Log in to the member area

Using this data to your competitive advantage

We’ve highlighted various ways your trades business can cash in on this expected demand throughout this article. But to recap, here’s what you need to do:

Already a Checkatrade member?

To receive a larger slice of the pie (more leads), contact our membership advisors to flex up your membership.

Not yet a Checkatrade member?

What are you waiting for? Homeowners are searching for your services on our website – don’t miss out! Start our checks to become an approved and guaranteed Checkatrade member now.

Are your services about to be in high demand?

Make sure your business has a presence on the #1 trade directory

Join Checkatrade today

*Checkatrade.com internal search data 2023

**Comparing average search data on checkatrade.com in 2023 vs the previous month or year (2022)

***Increase in average searches on checkatrade.com in the month of April 2023 vs March 2023

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