What homeowners want in December - Trade business insights
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What homeowners want in December – Trade business insights

Winter is finally here and it's time to look at our historical search data. In this monthly post, we look back on homeowner searches via the Checkatrade site to help predict which trades and what projects could be in demand this month. So, who might be rushed off their feet in December?

Every month we look back over our website data from comparable months in previous years. Why? To help predict which trades and projects are potentially going to be busier this month.

In turn, our tradespeople can get a rough heads up about potential demand they could expect. That can help with marketing and resourcing.

It’s not an exact science, but it gives a good indication of what homeowners might be searching for at this time of year.

Using our search data to benefit your business

The data we’re using is from our own website. Checkatrade is the place for homeowners looking for trusted tradespeople to complete projects around their home and garden.

  • 8 out of 10 people would choose a trade endorsed by Checkatrade compared to one that isn’t*
  • Checkatrade is the most well-known sign of quality in the trade industry**

Because of this, we receive huge volumes of traffic each month from homeowners looking for your services, which we can use to help predict demand.

Are your services about to be in demand?

Make sure your business has a presence on the #1 trade directory

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Which trades could see an increase in homeowner demand in December?

So let’s get into it. Which trades and what projects might homeowners be in need of this December?

Based on average search data from homeowners on the Checkatrade website between November and December in 2022, we predict the following trades could be heading into a busier spell this winter:

  • Plumber – 458k monthly searches***
  • Roofer – 427k monthly searches***
  • Builder – 402k monthly searches***
  • Central Heating – 303k monthly searches*** (up 4%****)

Note: these number are based on search data during the month of December through www.checkatrade.com

If you’re an electrician, you own a drain clearance firm, or a construction business (specifically extensions/conversions), read on to find out how our fixed term plans can help you to cash in on this predicted increase.

Want more leads during this predicted busy spell?

It's time to rethink your membership

Speak to membership advice

Popular projects for homeowners in December

With any cold snap, and particularly into December, we know that plumbers, central heating engineers and insulation installers could be looking at a busy month ahead. But what specific projects might see a rise in interest from homeowners this December? Let’s take a look.

Gas Boiler Servicing / Repair – up 12%****

As winter hits, people need to keep their homes warm. Anyone who has not had their annual service will still be looking to get the work done. Homeowners will want to have their homes nice and snug for Christmas. If you’re a plumber or central heating engineer, here’s how to take full advantage of this increase in demand:

1. Not yet a Checkatrade member?

Pass up to 12 checks to become an approved and guaranteed Checkatrade member. Simply click on the button below to get started.

Are your services about to be in demand?

Make sure your business has a presence on the #1 trade directory

Join us

2. Already a Checkatrade member?

As a Checkatrade member, take a few minutes to make sure your profile is optimised for search (i.e. that it can be easily found by homeowners looking for your services).

Also make sure your profile is engaging (to encourage homeowners to get in touch). Use our tips to help create a strong profile.

3. Want a greater volume of this homeowner search for your central heating business?

Fixed membership from Checkatrade means you can expect a certain number of leads throughout the year.

Insulation services – up 5%****

Unsurprisingly, as well as central heating, people want to make sure they’re not losing heat. In 2022, we saw increases in searches for jobs in Roof Joist Insulation (up 86%), Internal Solid Wall Insulation (up 18%) and Cavity Wall Insulation (up 10%).

If your business offers a range of insulation services, now’s the time to become a Checkatrade member to receive a greater volume of leads. After all, homeowners trust our tick of approval.

Want more leads during this predicted busy spell?

It's time to rethink your membership

Speak to membership advice

Plumber – up 2%****

You can rely on nature to keep you busy if you’re a plumber in winter. As well as Radiator Insulation (19k), other jobs that saw a good level of interest were Plumber (120k), General Plumbing (56k) and Emergency Plumber Service (41k).

To make sure your business profile stands out on the Checkatrade website, make sure it’s optimised for search. This means it’ll appear high up in the results when homeowners are looking for a range of plumbing jobs, whether that be leaks, drips, heating or frozen pipes!

And don’t forget to upload reviews from satisfied customers – they really do help to get you noticed.

How to use this search data to your competitive advantage

To recap, if you’re already a Checkatrade member, here’s what you need to do to cash in on this anticipated increase in demand:

For more information, contact our membership advisors to figure out the best package for your trade business.

Want more leads during this predicted busy spell?

It's time to rethink your membership

Speak to membership advice

If you’re not yet a Checkatrade member, what are you waiting for? This demand data has come from our website. This is where the homeowners are, looking for your services.

Start our checks to become an approved and guaranteed Checkatrade member now.

*Claims are sourced from a survey conducted by Deep Blue Thinking on a nationally representative UK sample in November 2021

**Claims are sourced from a survey conducted by Deep Blue Thinking on a nationally representative UK sample in November 2021

***Search data for trade categories on checkatrade.com in the month of December 2022

****Increase in average searches in the month of December 2022 vs November 2022

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