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What homeowners want in November – Trade business insights

As the clocks go back and we wind up the autumn months, what jobs will homeowners be looking for? We take a look at our historical search data to help predict which trades and what projects could be in high demand during November.

Using our search data to benefit your business

When you know that your services are going to be in high demand, you do your best to raise the profile of your business and secure as much work as possible.

Every month, we have a look at our business insight data to identify trends in homeowner searches in the last calendar year.

Using our stats, we hope to predict which trades and projects homeowners could be looking for this November. It will help you plan your marketing and resources to make the most of the potential demand.

Data from our trusted trade directory

Checkatrade is the website homeowners turn to when they need a reliable tradesperson. It’s the most well-known sign of quality in the trade industry*

Our site gets huge volumes of searches every day, from homeowners looking for tradespeople just like you. And it’s this data that gives us this very useful insight.

But not only that, we share our top tips for cashing in on these predictions.

Are your services about to be in demand?

Don't miss out! Take on the Checkatrade checks to create your online profile

About joining us

Which trades could see an increase in demand in November?

So what do the people want? Which trades could see an increase in demand from homeowners during November? Let’s take a look at the numbers.

Based on average search data from homeowners on the Checkatrade website between October and November last year, we predict the following trades could be in for a busier spell during November 2024:

  • Roofer – 659k searches** (more than October)
  • Builder – 508k searches (increase on previous month)**
  • Plumber – 447k searches (up by 14%)**
  • Electrician – electric cookers – 351k job searches (also increased)** 

Note: these stats are based on data gained during the month of November in 2022.

If your business provides any of the services listed above, read on to find out how our flexible membership can help you to take advantage of this predicted increased demand.

Checkatrade members have an advantage when it comes to demand

Here’s your chance to get your profile seen more by more customers by flexing up your membership.

Why not give our membership advice team a call today? You’ll be able to discuss flexing up your membership to hit the demand for your services with one of our advisors.

Already a Checkatrade member?

If your services are about to be in demand, it could be time to flex up your membership to get more eyes on your profile!

Log in to member's area

Did you know that you can manage your Checkatrade profile and membership on the go with our dedicated Checkatrade Trades app? Find out more about our free members app – just for trades!

What projects might homeowners want in November?

Our search data has shown that, in previous years, roofers and damp proofers tend to be popular during November. As well as helping recover from Storm Ciarán, people often now tend to focus on the structural integrity and warmth of their homes ready for winter.

But what projects, in particular, could homeowners be looking for this November?

Damp proofing – up 89%**

One of the biggest increases in search volume month-on-month is damp proofing.

Last year showed an 89% increase in homeowner search for damp proofing treatments. This predicted increase presents a massive opportunity for trades specialising in damp proofing skills, that will deal with existing damp and protect against new issues. Either way, work will need doing to help homeowners create a warmer, and more energy-efficient, home.

There was also a rise in searches for damp surveys, rising damp investigation and mould control. Have you thought about offering more services to people in your area?

If this is your trade, here’s what you need to do.

1. Not yet a Checkatrade member?

What are you waiting for? This is our data coming from our website. That’s where the homeowners are – looking for services just like yours.

If you’re not yet a member, join us to benefit from this predicted increased demand. Start our checks to become an Approved Checkatrade member now.

2. Already a Checkatrade member?

3. Want more work during November?

You can use our flexible membership option to flex your membership up to a higher tier when you want a greater volume of leads.

Roofing work – up 80%**

It’s no surprise that with weather getting worse, rain starts to get through cracks in homes across the UK. As a result, attention turns to fixing the holes, replacing slates, and ensure homes are their best to deal with changeable seasons.

In the fallout from Storm Ciarán as well, we predict homeowner search for roofing jobs to skyrocket during winter 2024.

If you’re a roofer, help secure more work for your business by signing up to the tick that homeowners trust.

Are your services about to be in demand?

Don't miss out! Take on the Checkatrade checks to create your online profile

About joining us

Cleaning services – up 33%** and fascia/soffits/guttering – up 31%**

As people get their homes ready for winter, cleaners could also expect to see more demand for their services in November. Gutter cleaning jobs in particular saw a rise this time last year. With homeowners looking to clear out fallen leaves and other debris, being a gutter expert could be lucrative at this time of year.

If you offer these services, make sure homeowners can find your profile easily on the Checkatrade website, and that your page describes your services accurately. Not sure how to do that? Check out the handy links below.

If this is your trade, make sure homeowners know how to find you, and make it easy for them to choose you.

8 out of 10 people would choose a trade endorsed by Checkatrade compared to one that isn’t*** Start our checks and join us.

Are your services about to be in demand?

Don't miss out! Take on the Checkatrade checks to create your online profile

About joining us

Use our demand data to your competitive advantage

We’ve dug through the historical data to identify which trades and projects could see an uplift in demand during November. It’s now over to you to make it work to your advantage.

  • Remember, if you’re not yet a Checkatrade member, you’ll first need to pass our checks to become an Approved member.
  • If you’re already a Checkatrade member, follow our expert steps to make sure you’ve created a strong profile that can be easily found by homeowners looking for your skills.
  • And if you want to fill your diary with work during November, use our flexible membership option. Move up a tier to receive a greater volume of leads. Just speak to one of membership advice team for more details.

*Claims are sourced from a survey conducted by Deep Blue Thinking on a nationally representative UK sample in November 2021

**Search data for trade categories on checkatrade.com in the month of November 2022

***Claims are sourced from a survey conducted by Deep Blue Thinking on a nationally representative UK sample in November 2021

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