What jobs homeowners want to get done in July - Trade business insights | Checkatrade
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What jobs homeowners want to get done in July – Trade business insights

In this post, we share our historical search data to uncover which trades and what projects homeowners could be looking for in July. And most importantly, how to use this information to your competitive advantage.

Using our search data to benefit your business

When you run your own business, it can sometimes feel like a guessing game, trying to predict the future demand for your services.

Being self-employed, it’s not uncommon to yoyo between jam-packed weeks where it seems there aren’t enough hours in the day and those where the pace slows a little.

What if we told you we could provide a window into what July 2024 might look like for tradespeople? And that there’s a way to use this knowledge to your advantage?

Data from the UK’s #1 trade directory

We receive huge volumes of traffic to the Checkatrade site every month, from homeowners searching for tradespeople like you to help with specific projects.

In fact, there were over 24 million searches for trade jobs on our website last year.

Every month, we analyse the comparable search data from this time last year to help forecast what trades homeowners typically search for at this time of year and the projects they may look for too.

In this post, we’ll share this intel to help you plan ahead and prepare for the resourcing you may need in order to satisfy predicted demand.

Are your services about to be in demand?

Don't miss out! Homeowners are looking for your services on our leading directory

Join Checkatrade today

Which trades could see an uplift in homeowner demand in July 2024

The data is not guaranteed to be the same year on year. However, last year’s data provides a strong indication of what we could expect this summer.

What Homeowners Want in July

Based on the average search data from homeowners on the Checkatrade website in July ’22, we predict the following trades could experience an increase in demand for their services around the same time this year:

  • Builder – 339k monthly searches*

The most searched-for jobs within this category in July ’22? Structural repairs, extensions, conversions, refurbishments, and partition walls.

  • Plumber – 299k monthly searches*

The biggest increases in search volume were for the following services: power flushing (47% increase), water supply pipe repairs (19% increase), and shower installation (18% increase).

  • Roofer – 238k monthly searches* 

What jobs did roofers get searches for in July last year? Moss removal (136%), roof replacement (105%), glass roof installation (67%), and warm roof construction (51%).

  • Electrician – 228k monthly searches*

The top jobs keeping electricians busy in July last year were house rewiring (70%), emergency electrical services (59%), installation condition report/safety checks (50%), and fuse board/CU installation (49%).

  • Windows/doors/conservatories – 180k monthly searches*

And glaziers were kept busy with homeowner demand for window tinting (up 104%), uPVC replacement/installation and repairs.

Note: These are average searches in the month of July in the previous year (2022).

If you’re a builder, plumber, roofer, electrician, or glazier, make sure you’re on Checkatrade so homeowners searching for your services can find your business easily.

Already a Checkatrade member?

Keep reading to find out how to cash in on this predicted increase in homeowner demand with our fixed term plans.

Are your services about to be in demand?

Don't miss out! Homeowners are looking for your services on our leading directory

Join Checkatrade today

Popular projects for homeowners in July

As well as being able to predict the trades that could be in high demand, we can also identify what specific projects homeowners might need help with.

Our search data reveals the following projects saw an increase in demand (%) month-on-month between June ’22 and July ’22.

This can be used as a guide to predict what jobs homeowners could be contacting you for in July 2023.

Air conditioning – up 137%**

Air conditioning unit being installed

As the weather hots up, homeowners want to keep cool, so it’s no surprise to see that searches for air conditioning increased by 137% between June and July last year.

Searches on our site for air conditioning installation increased by 198% between June and July ’22. Servicing was up by 56%, while repair saw a 38% increase.

If your business offers air conditioning services, here’s what you need to do to get a slice of the action:

  • Not yet a Checkatrade member? Click on the button below to start our checks to become approved and guaranteed
  • Already a Checkatrade member? Log in and give your Checkatrade profile a spruce-up to make sure it’s looking its best. Remember to add photos and reviews from previous jobs
  • Want a greater volume of this homeowner search for your business? Our fixed term membership plans give you an easier way to help manage marketing spend for a set volume of leads.

Are your services about to be in demand?

Don't miss out! Homeowners are looking for your services on our leading directory

Join Checkatrade today

Weather coatings – up 103%**

Tradesperson weather coating house with exterior paint

Exterior weather coatings help to protect a property from the elements, and in summer, can have the added benefit of helping to keep a property cool.

Homeowner search for this service on the Checkatrade site rose by 103% from June to July last year.

If you specialise in weather coatings, you can cash in on this expected increase in demand by becoming a Checkatrade member. This will help homeowners find your business more easily.

Want more leads during this predicted busy spell?

It's time to rethink your membership

Get in touch

Mobility – up 76%**

Elderly man on a mobility scooter

Businesses specialising in mobility services also saw a significant increase between June and July last year (up 76%).

Demonstrate your expertise in this arena to help increase the number of leads your business receives:

  • Make sure your business profile stands out within our directory. Here are our six top tips on how to do this, including adding customer reviews and before and after photos
  • Create a great-looking profile to attract new customers. Check out these four ways to get more homeowners to click on your profile
  • Strike while the iron’s hot. While homeowners are searching for your services, speak to our membership advice team about becoming a Checkatrade member. Fixed membership from Checkatrade means you can expect a certain number of leads throughout the year

Want more leads during this predicted busy spell?

It's time to rethink your membership

Get in touch

Pest control – up 47%**

wasp nest

Demand for pest control increased by 47% between June and July ’22, with wasp nest removal bringing in the most searches (an increase of 173% from June to July).

At this time of year, wasp nests reach their peak. By this point, the nest will have grown in size significantly, hence the increase in search volume for wasp nest removal.

This is a problem most homeowners won’t want to tackle themselves, which is great news for pest/vermin control companies.

Are your services about to be in demand?

Don't miss out! Homeowners are looking for your services on our leading directory

Join Checkatrade today

Tips for using this data to your advantage

This data relates to the month of July, so the best way to take advantage of this information is to act now.

Already a Checkatrade member?

As you know, every tradesperson who joins us must go through up to 12 rigorous checks to be included in our directory. But once approved, you’ll have our tick of approval, something homeowners recognise and trust.

Make sure your profile is up-to-date and looking sharp

If demand is up for your services, there’s a good chance homeowners are looking at your Checkatrade profile, your website, and your social media channels.

Not yet a Checkatrade member?

If you’re not where homeowners are searching for your skills, you could miss out on potential work. The solution? Start our checks to become a Checkatrade member today.

Checkatrade is more than a listing in our leading trade directory:

  • Save money. Receive exclusive discounts on business essentials through our brand partners and free marketing materials from us
  • Instant credibility. Benefit from the power of our trusted tick. 8 out of 10 people would choose a trade endorsed by Checkatrade, compared to one which isn’t***
  • Become an efficiency ninja. Free up your time by using our app to manage customer enquiries on the go

Are your services about to be in demand?

Don't miss out! Homeowners are looking for your services on our leading directory

Join Checkatrade today

*Comparing average search data on checkatrade.com in 2022 vs the previous month or year (2021)

**Increase in average searches on checkatrade.com in the month of July 2022 vs June 2022

***Claims are sourced from a survey conducted by Deep Blue Thinking on a nationally representative UK sample in November 2021.

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