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What homeowners want in October – Trade business insights

Want to know which jobs could be on homeowners' to-do lists in October? We dig into historical search data to reveal which trades and what projects could be in high demand during October.

Using our search data to benefit your business

Despite the many benefits of being self-employed, one aspect that can take some getting used to is the fluctuation in workload.

Sometimes it feels as though there just aren’t enough hours in the day; other times you’re hoping that contract comes in, and then you’ll secure multiple jobs all at once.

In a bid to help forecast demand for tradespeople, we delve into our business insight data to look for trends from comparable months over previous years. This can help you to plan ahead and consider the marketing and resourcing your business might need.

Are your services about to be in demand?

Don't miss out! Try to pass our checks and join us

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Data from the #1 trade directory

Checkatrade is the UK’s number one website for finding a tradesperson. In fact, 8 out of 10 people would choose a trade endorsed by Checkatrade compared to one that isn’t*.

Homeowners who want a job done well, come to Checkatrade to search for a tradesperson, because Checkatrade is the most well-known sign of quality in the trade industry*.

Because of this, we receive huge volumes of search data, which we can use to help forecast what trades and which projects could be popular with homeowners for the month ahead.

Of course, this isn’t an exact science, but it serves as a good indication of the trends we might see based on previous years.

Which trades could see an increase in demand in October?

When we looked at our demand data for September, it seemed to show that homeowners were, quite literally, getting their house in order, with electricians, chimney sweeps, and boiler repairs all seeing an increase in demand. But what can we expect for October?

Based on search data from homeowners on the Checkatrade website in October 2022 compared to September, we predict there could be an increase for the following trades this year too:

  • Swimming pools – interest up by 122%**
  • Weather coatings – 120% more searches than the previous month**
  • Curtains/Blinds/Shutters – searches up by 78%**
  • Alarms/Security (56% more people searching)**
  • Damp Proofer (55% more interest than September)**

Note: these are search figures during the month of October 2022 and do not guarantee a similar rise in 2024

What projects might homeowners look for in October?

If the data is anything to go by, we can expect people who work with Swimming Pools, Weather Coatings, Curtains/Blinds/Shutters, Alarms/Security and Damp Proofing to see increased demand during October vs September. But what particular projects might homeowners be looking for at this time of year?

Swimming pools – up 122%**

Build a swimming pool - Tiling the pool

Indicating that the summer period is nearly over, last October saw an increase in searches from people needing work done on swimming pools. This includes general cleaning, maintenance tasks, and interest in repairs.

If you install, maintain or repair swimming pools, here’s how to benefit from this predicted uplift in demand:

  • Not a Checkatrade member? Click here to start our checks to become approved and guaranteed
  • Already a Checkatrade member? Log in to your Checkatrade profile, make sure it’s optimised for search, and that all your details are present and correct. Remember to upload reviews from happy customers.
  • Want more work during October? Fixed membership from Checkatrade means you can expect a certain number of leads throughout the year.

Weather coatings – up 120%**

With the turning of the season, homeowners are looking to keep their properties well maintained and prepared for the colder weather. October 2023 is noticeably warmer than previous years, but interest will still be there with weather coatings.

If you are looking to grow your business, and do weather coatings jobs for your customers, why not give Checkatrade a go?

But first, you must pass our checks.

Are your services about to be in demand?

Don't miss out! Try to pass our checks and join us

Get started

Curtains/Blinds/Shutters – up 78%**

With darker evenings drawing in, homeowners are looking for new window coverings for their homes. If you fit curtains, blinds or shutters, you could easily be seeing an increase in business. Especially as people want their homes to look nice in time for Christmas!

If this is your business, check your Checkatrade profile to make sure it is optimised for search. That is, helping to make sure your business appears high up in the results when homeowners search for your services.

A strong profile is also crucial in securing customer engagement. Here are our top tips for creating a powerful profile.

Alarms/Security – up 56%**

A 56% increase month-on-month for alarms and home security systems is something to be aware of. Especially if you’re a tradesperson already working in this industry.

Whether its because of keeping lights on longer, more time away from home, or protecting expensive Christmas gifts, homeowners tend to search more for alarms/security services at this time.

Past data has shown there’s likely to be an increased volume of people looking for professionals who can make their home more secure in the autumn.

If this is you, now’s the time to spruce up your Checkatrade profile with examples of recent work and reviews from satisfied customers.

Not yet a Checkatrade member? What are you waiting for? Click on the button below to start our checks and become approved and guaranteed

Are your services about to be in demand?

Don't miss out! Try to pass our checks and join us

Get started

How to use our demand data to your competitive advantage

In summary, if you’re already a Checkatrade member, here’s what you need to do:

Our fixed membership option lets you build the plan that’s perfect for you and your business needs.

Want more leads during this predicted busy spell?

Contact our membership advice team to find out more!

Let's do it

Not yet a Checkatrade member?

The demand data mentioned in this post is taken from our website. To be found by homeowners looking for your services, start our checks and join us!

Simply fill out the form below to begin the process. Once you’ve passed our checks, we’d be delighted to add your business to our leading trade directory.

*Claims are sourced from a survey conducted by Deep Blue Thinking on a nationally representative UK sample in November 2021.

**Search data for trade categories on checkatrade.com in the month of October 2022

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