What jobs will homeowners want doing in May? | Checkatrade
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What jobs homeowners want to do in May – Trade business insights

Predicting what your customers want and when they want it can feel like a guessing game. Is there even a way to cleverly plan the right time to promote your services and take full advantage? In this monthly feature, we use our historical search data to give you invaluable insight into what improvements and repairs could be popular with homeowners.

Using our search data to benefit your trade business

Every month, we analyse the search data on the Checkatrade website, comparing the month ahead with the same time across previous years.

We look for trends in homeowner search, to identify what trades and particular projects could be in high demand in the coming month.

Being one step ahead of homeowner demand can help you to plan your staffing and resourcing requirements to meet potential demand with ease.

Data from the #1 trade directory

You won’t find this information anywhere else and it could help to give your trade business a competitive advantage.

The data is from our website – the UK’s leading trade directory.

We have a fair amount of data to dig through, as Checkatrade is the place for homeowners looking for trusted tradespeople like you to complete projects in their homes and gardens.

Last year, the Checkatrade website received 47.79 million searches*, so there’s plenty to get our teeth stuck into!

Which tradespeople could see an uplift in homeowner demand in May?

The image below packs all the search data into categories to highlight what tradespeople and which projects homeowners typically search for at this time of year (based on historical data from previous years).

What homeowners want in May

Using the average search data from homeowners on the Checkatrade website in May ’22**, there’s a good chance the following trades could be heading for a busy spell during May ’23:

  • Builder – 174k monthly searches (up 6.4%)**
  • Roofer – 137k monthly searches (up 5.4%)**
  • Plumber – 129k monthly searches**
  • Electrician – 110k monthly searches**
  • Painter/decorator – 103k monthly searches (up 6.55%)**
  • Gardener – 84k monthly searches (up 34.8%)**

Note: These are average searches in the month of May in the previous year (2022).

If you work in one of these trades, keep reading to find out how your business can make the most of this anticipated increase in demand.

Are your services in demand?

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Popular projects for homeowners in May

As well as what trades might be in high demand for the month ahead, we also take a look at whether there are particular projects homeowners typically search for during May.

This next section focuses on the increase in search volume for popular projects between April 2022 and May 2022. We can use this as a guide to predict what jobs homeowners could be contacting you for in May 2023.

Grass cutting – up 53.5%*** and gardening – up 32.2%***

It comes as little surprise that with BBQ season fast approaching, homeowners want to make sure their gardens are ‘summer ready’.

But what jobs in particular are on homeowners’ to-do lists?

  • Garden maintenance
  • Garden clearance
  • Hedge trimming/removal
  • Pond maintenance/cleaning
  • Weed control
  • Garden machinery repairs
  • Roof gardens
  • Japanese Knotweed

A varied scope of work for those specialising in garden services.

trending trades in may

If this is your business, here’s what you need to do to capitalise on this info:

  • Not yet a Checkatrade member? Click on the button below to start our checks to become an Approved member
  • Already a Checkatrade member? Log in and give your Checkatrade profile a spruce up to create a good first impression. Adding photos and reviews from previous jobs will showcase your skills to potential new customers
  • Want to receive a greater volume of this homeowner search for your business? As a Checkatrade member, flex up your membership during this busy spell to help fill your diary with work

Want more leads during this predicted busy spell?

It's time to flex up your membership

Log in to the member area

Air conditioning – up 53.3%***

Homeowners might just be trying to manifest some warmer weather by making sure their air conditioning is up to scratch.

Either way, it’s good news for air con installation businesses to see that searches for their services increased by more than 50% between April and May last year**.

Installation is the big one, but we also saw significant searches for:

  • Air conditioning servicing
  • Air conditioning repair
  • And emergency air conditioning service

Homeowners are searching for your services on our website because Checkatrade is the most well-known sign of quality in the trade industry****.

Air conditioning servicing

Want more leads during this predicted busy spell?

It's time to flex up your membership

Log in to the member area

Home automation/media – up 35.8%***

Technology is advancing and homeowners want to keep up – great news for businesses that specialise in home automation.

Between April and May 2022, homeowner search for this category increased by 35.8%**. This includes:

  • Audio/visual installation
  • Home cinema
  • Home automation/media
  • And emergency home automation/media service

The data suggests that now could be the perfect time to promote your home automation/media business. And the best way to do it? A Checkatrade membership.

Home automation panel

Checkatrade is more than a listing in our leading directory:

  • Save money to keep your profit margins sharp. Why pay more for your business essentials when you can get exclusive discounts through your Checkatrade membership?
  • Get free marketing materials to help promote your services and generate new business
  • Help your business to stand out. 8 out of 10 people would choose a trade endorsed by Checkatrade, compared to one which isn’t**** Gain instant credibility from our trusted tick
  • Supercharge your workrate. Get more done in less time by using our handy app. Free as part of your membership

Pest/vermin control – up 30%***

Between May and November, wasps will become more active, as do the number of homeowners in need of pest/vermin control services.

As well as wasp nest removal, homeowners typically search for the following help during May:

  • Emergency pest/vermin control
  • Bird restriction measures
  • Wildlife management
  • Fumigation

With this kind of work, customers want to know the problem will be remedied by an experienced, trusted, professional firm, which is why they come to Checkatrade.

Vermin control tradesperson fumigating a garden

Demonstrate your credentials in this field and help win that business as a Checkatrade member:

Want more leads during this predicted busy spell?

It's time to flex up your membership

Log in to the member area

Swimming pools – up 29.93%***

Homeowners start opening up their pools in the spring, and there are plenty of aquatic jobs to get done.

Between April and May 2022, homeowner search for this category increased by 29.93%. This includes:

  • Swimming pool maintenance
  • Hot tub servicing
  • Swimming pool construction
  • Hot tub installation
  • And emergency swimming pool service

Outdoor swimming pool

Do you offer these services but are not yet a Checkatrade member?

If you provide these services and are not yet a Checkatrade member, what are you waiting for?

Click on the button below to start our checks to become an Approved member.

Are your services in demand?

Join us. There's one catch - you'll need to pass our checks first

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Already a Checkatrade member?

Remember, you can flex your membership to receive more leads during this predicted busy spell (or whenever suits you).

Flex membership up or down

If you haven’t heard about a flexible membership yet, don’t worry, there’s no pressure to switch.

If you’re interested in finding out more, then check out our guide to flexible Checkatrade membership.

Using this data to your competitive advantage

You’ve got the data, now’s the time to take action to step ahead of the competition.

If you’re a Checkatrade member:

  1. Log in to your Checkatrade profile
  2. Optimise your profile for search
  3. Create a strong profile

Not yet a Checkatrade member?

Homeowners are searching for your services on our website – don’t miss out, especially while you’re in high demand!

Start our checks to become an approved and guaranteed Checkatrade member now.

Please note: The data referenced in this piece is historical data. We cannot guarantee that we’ll see the same or similar data this year. Joining or flexing up your membership is at your own risk.

Are your services in demand?

Join us. There's one catch - you'll need to pass our checks first

See if you make the cut

*Checkatrade.com internal search data 2022
**Comparing average search data on checkatrade.com in 2022 vs the previous month or year (2021)
***Increase in average searches on checkatrade.com in the month of May 2022 vs April 2022
****Claims are sourced from a survey conducted by Deep Blue Thinking on a nationally representative UK sample in November 2021

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