Double glazing companies winning more business with online strategies

October 31, 2019

Alongside its reputation for high-quality glazing installations on domestic and commercial properties, Barn Glass is known for its patent glazing bars, roof lights, windows, bi-folding & sliding doors. In this article, we caught up with the company’s Business Manager, Donna Delaiche, to learn more about the firm, as well as how Checkatrade is helping the company grow into new markets.

Entering into the third generation of family ownership, Barn Glass is a prominent glass and glazing company serving Surrey, London and the Home Counties. The company has been operational for over 70 years, developing a reputation for outstanding customer service and quality workmanship. What’s more, the firm’s patent glazing bars, roof lights and bi-folding doors have become a staple choice for architects and specifiers. The products are popular on high-end properties, allowing developers to achieve stringent performance requirements, while also delivering excellent aesthetics.

barn glass

 

Donna told us:

“As a company, we have built our name on an ability to design and produce bespoke systems of glass and glazing. We produce our own glazing bar system, which has been in the family for many years and is a favourite amongst leading architects. In turn, this means we get a good level of repeat business. We used to have a store on Worcester Park High Street which generated a lot of ‘walk-in’ business. Unfortunately, due to the differing demands of customers, we shut the store and lost our high-street presence. Losing the shop meant we also lost many residential property jobs in the local community.”

After the company was taken over by her husband Steve Delaiche and brother-in-law Mark Delaiche in 2017, it looked to attract more residential jobs. The new owners decided it would be best to focus on growing the company’s online presence. To achieve this, the team decided to advertise the firm’s services on Checkatrade.

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Donna continued:

“We shut down our Worcester Park store and moved the company’s glazing operation to a warehouse on Kimpton Road. As expected, the move led to a drop in the levels of ‘walk-in’ business. We didn’t want this trend to become a long-term issue, so we started to look at alternative measures to get our name in front of residential homeowners. After some discussion, the rest of the team and I decided that Checkatrade would be the best option. At the start of 2019, we signed up to the service and haven’t looked back since.”

It didn’t take long for Barn Glass to start receiving jobs through the site. From small-scale window replacements to full glazing renovations on homes, the firm received a new boost of residential projects. To best grow its profile, the company quickly identified the importance of getting positive reviews from its Checkatrade customers. At the end of every completed job, Barn Glass’ installation teams have started to hand out review cards. The feedback that the firm has received has been excellent, receiving a near-perfect average score on the site.

Donna told us:

“In terms of getting our services in front of residential customers, Checkatrade has been a huge help. We’re a company that’s always prided itself on our strong levels of customer service, highlighted by our ten-year guarantee on installations. The platform works well for us, especially as we get a lot of good reviews. Our fitters are all armed with their review cards, and we make sure to encourage them to hand them out when a job has been completed. All in all, joining Checkatrade been a smart decision, which is helping us grow our business and find new jobs.”

For more information about Barn Glass, please visit their Checkatrade Member profile: https://www.checkatrade.com/BarnGlassGroup/

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