First Choice Flooring Logo

First Choice Flooring


Services and skills

  • Carpets / Flooring

    13 skills

    Carpet Tiles

    Floor Screeding

    Flooring Specialist

    Hardwood Flooring Specialist

    Laminate Flooring

    Parquet Flooring

    Ply Boarding

    Vinyl Floor Tiles

    Vinyl Flooring

    Wood Flooring Installers

    Wood Flooring Restoration

    Wood Flooring Suppliers

    Wooden Floor Specialist

  • Services

    5 services

    • Domestic Work
    • Commercial Work
    • Free Estimates (excl. Insurance)
    • Insurance Work Undertaken
    • Cards Accepted


Customer reviews

Overall ratingin last 12 months

10Write a review
  • Workmanship10 out of 10
  • Tidiness10 out of 10
  • Reliability10 out of 10
  • Courtesy10 out of 10
  • Quote Accuracy100 out of 100
Write a review

52 Total Reviews

The reviews below represent customers' views and not the views of Checkatrade

  • Returning Customer

    10Verified Review

    This is my third job with Sean. Delighted with my hallway flooring, the effort in the workmanship and flexibility to work around my busy schedule was amazing from the start. Always a great service and competitive price!

    Location: WS11
  • LVT flooring throughout a 2 bedroom flat

    10Verified Review

    Sean did an amazing job with my LVT flooring. A great friendly and professional service from the initial quote to completion. The end result exceeded my expectations. I highly recommend him.

    Location: B24
  • Laying engineered wood in living room

    10Verified Review

    10/10 service, worksmanship, cleanliness. We are very satisfied with seans job. He has transformed our living room in a matter of days. He was puntual, respectful and extremely good at his trade. If your reading this review, give him a call. You wont be disappointed. Thank you again.

    Location: WS1
  • Hardwood flooring downstairs and laminate in the bedrooms

    10Verified Review

    Great friendly service and advice and then a high quality finish. Extremely Happy with the results. Would definitely recommend First Choice Flooring.

    Location: B30
  • Levelling and flooring fitted in kitchen and dining room.

    10Verified Review

    Sean provided a reliable service both in the preparation and completion stages of this job. He stuck to arranged dates and prices, was punctual and polite each visit. I am delighted with my new floor and am reassured by Sean that if there’s any problem I can simply let him know. I have no hesitation in recommending him. Thanks!

    Location: B23
  • Fitting LVT floor

    10Verified Review

    Sean completed a great job fitting our floor in a herringbone pattern. It looks amazing and he worked tirelessly, with lots of attention to detail making sure it all looked and fitted perfectly.

    Location: B73

Company profile

  • OwnerMr Sean Powell
  • Member Since2019
  • Public Liability InsuranceSelf-Certified
  • AccreditationsChecked
  • AddressChecked
  • IdentityChecked
  • Checkatrade T&C'sSigned
  • VATNo
  • Company typeSole Trader

Company info

We are based in Birmingham and have been supplying and installing floors locally for over 10 years. A Unilin centre of excellence in flooring graduate, Approved Quick-Step MASTER INSTALLER  (I.D. 5258785) in laminates, real wood and LVT. 


All the work carried out will include a 48 month warranty starting from the final day of installation and is fully insured for that extra peace of mind.  

Quotations, inspections and surveys are all free of charge. You can book your FREE appointment by contacting us by phone, email or online via our website. 

We supply the top brand floors such as Quick-step, Balterio and Elka with HUGE savings. We also have a whole range of samples for you to choose from in the comfort of your own home.

Here is a list of some of the most frequent services:

  • Laminate fitting
  • Real Wood fitting ( secret nailed down or glued)
  • LVT (click and glue systems)
  • Skirting removal and refitting service
  • New skirting & Architrive fitting service
  • Door cutting
  • Floor levelling
  • Ply boarding
  • Stair case flooring installations
  • Bathroom floors
  • Toilet floors
  • Uplift of old flooring service
  • Repair service
  • Sand & seal 

These services are available to home and business owners, estate and managing agents, property developers, interior designers and building contractors.


We cover all of Birmingham and surrounding areas.

To know more about us we invite you to visit alternatively you can call me direct. 


Thank you for visiting


Warm regards

Sean Powell

First Choice Flooring



Contact details

Accreditations and awards

Quick Step

Quick Step