Get More Visibility with Sponsored Listings

Stand out where it matters most. Sponsored Listings put your business in front of potential customers before your competition when they search for trades like yours on Checkatrade.

Whether you’re looking for more leads, more profile views or more booked jobs, Sponsored Listings help boost your presence and connect you with homeowners ready to hire.

The easier way to book quality trades

Download app

What Are Sponsored Listings?

Sponsored Listings are a flexible advertising option that places your business in premium positions of search results on Checkatrade — making it easier for local customers to find and choose you.

On average:

• Trades with Sponsored Listings see ~35% more profile views.

• They generate around 30% more leads than profiles without a sponsored boost.

Why Traders Choose Sponsored Listings

Put your business where customers look first When homeowners search for services like yours, your sponsored listing appears above most regular results — giving you a visibility edge.

Only pay for performance You’re charged only when someone clicks on your sponsored listing — no wasted spend on impressions that don’t matter.

Total control of your campaign You decide your budget and targeting each month. Start, pause or adjust your campaign anytime to fit your business goals.

Custom coverage based on location and services Choose the job types and postcodes you want to prioritise — so your budget goes where it matters most.

No long-term contracts There’s no fixed commitment. You remain in control of when and how you advertise.

How Sponsored Listings Work

1. Become a Checkatrade Member Have your profile set up and approved so you can run sponsored campaigns.

2. Choose What You Want to Boost Select the category and services you want more visibility for.

3. Fine-Tune Your Targeting Pick the specific postcodes and job types that matter for your business.

4. Set Your Budget & Bidding Decide how much you want to spend and optimise your bid to compete for top spots.

Once your campaign is live, your listing has the opportunity to reach top search positions — giving you the chance to appear ahead of other tradespeople in searches that match your services.

Sponsored Listings – Frequently Asked Questions

Do I automatically appear in a top search spot if I run a campaign?

Not automatically — but your listing can appear in one of the top positions when someone searches for relevant services and your campaign fits the criteria. The system considers your bid, relevance and budget in real time.

Will I still be charged if my campaign doesn’t reach top spots?

No. You only pay when someone clicks on your sponsored listing. If your campaign doesn’t win top spots, no clicks = no charge.

Can competitors click to waste my budget?

Checkatrade uses advanced fraud-detection systems to filter out invalid or bot traffic. This protects your budget, ensuring you’re only charged for genuine interest.

I’m a smaller trade — can I still compete?

Yes. The system isn’t just about how much you spend. Relevance, bid strategy and profile strength all influence placements — so smart targeting can help smaller businesses compete with bigger ones.

What happens if my budget runs out mid-month?

Your campaign will pause automatically once you reach your monthly cap — you won’t overspend. If you’d like to keep your momentum going, you can adjust your budget any time.

Ready to Boost Your Profile?

Already a Checkatrade member? Head to your members’ area to set up a sponsored listing and take control of your visibility and leads.

Not yet a member? Join Checkatrade today to unlock Sponsored Listings, directories, verified reviews and more tools that help you grow your business.