Managing Your Pay As You Go Membership

This guide explains how our Pay As You Go (PAYG) membership works. You'll learn how to manage your campaign status, how deposits are handled when you change your budget, and how to switch to a Fixed Plan membership.

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What is PAYG?

PAYG is a flexible membership where you only pay for the leads you receive, up to a budget cap that you set. It's a great way to control your spending while still getting valuable leads.

Here are a few key terms:

Adding a New PAYG Campaign

Setting up a new campaign is simple and can be done directly from your dashboard:

1. Navigate to Campaigns.

2. Select Request New Plan.

3. Select your desired Sub-categories.

4. Select your Locations.

5. Choose PAYG as your plan type and select your preferred Monthly Budget.

Managing Your PAYG Campaign

You have full control over your campaign status via the Trade App or Web portal.

To Pause or Resume:

1. From your Account, go to Campaigns.

2. Locate the PAYG campaign and click the three dots (...).

3. Select Pause or Resume from the menu.

4. If pausing, select a date for the campaign to pause until. This can be up to 14 days in the future.

   • Note: Your campaign will automatically re-activate on this date.

   • To resume earlier than the selected date, simply click the three dots (...) and select Resume.

To Edit Your Campaign Settings:

1. From your Account, go to Campaigns.

2. Locate the PAYG campaign and click Edit.

3. From here, you can update your Types of Work, change your Locations, and manage your Direct Debit details.

How Deposits Work

We require a deposit equal to one month of your chosen budget for all active PAYG campaigns.

Note: Because this deposit is refundable, VAT is not applied to the deposit amount.

• Example: If your monthly budget is £500 (+ VAT), your deposit will be exactly £500.

Budget Adjustments

• Increasing your budget: We will request a "top-up" payment to ensure your deposit matches your new monthly cap.

• Reducing your budget: Refunds to your original payment method are only processed upon specific request.

Cancelling Your Membership

If you cancel your membership, any remaining deposit balance will be refunded once all final PAYG invoices have been settled.

Switching from PAYG to a Fixed Plan

If you are ready for more consistency, you can switch to a Fixed Plan at any time. We recommend applying your existing PAYG deposit as a credit toward your first Fixed Plan invoice.

How to switch:

1. Go to Campaigns and select the Grow Campaign option.

2. From the menu, select Switch to Fixed Plan.

Important: Once a Fixed Plan sale is submitted, it cannot be reversed. You will be entering a new 12-month binding contract.

Viewing Your PAYG Performance

Track your ROI and lead volume directly within the platform:

1. Click the Campaigns tab.

2. Click the three dots (...) on the top right of the relevant campaign card.

3. Select View Leads.

4. Toggle between the Leads View or Trends View to see:

   • Total leads received.

   • Average cost per lead (CPL).

   • Top-performing channels.

   • Spend per billing period vs. lead volume.

FAQs

What if I want to pause my campaign for longer than 14 days? You have two options:

1. Remove the campaign entirely and reactivate it when you are ready.

2. Wait for the 14 days to expire, then simply set a new pause date for another 14 days.

Is my deposit safe if I pause? Yes. Your deposit remains on your account as long as the campaign is active or paused. It is only used to settle final invoices if you remove the campaign and cancel your membership.