Blog>Expert Advice>Reviews you can trust, written by homeowners like you

Last updated: 6 February 2025

Reviews you can trust, written by homeowners like you

When you want work carried out on your home, whether for regular maintenance, home improvements, or emergency repairs, checking reviews for tradespeople can be an essential step. So how do we fit in?

Reviews you can trust, written by homeowners like you
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We take the job of maintaining a trustworthy community very seriously.

We utilise a variety of methods to ensure the reviews on our platform reflect genuine experiences, and to detect and remove fake reviews.

We’re open and transparent

Anyone can write a review about their experiences with a trade.

If you have:

  • Enquired or spoken with a tradesperson about a job request

  • Received a quote, project plan details or information pertaining to a job request

  • Work has been undertaken or you’ve paid money for the job

Share your feedback, focusing on the facts. Once the review is verified, the tradesperson that’s been reviewed has the opportunity to see the review, reply to it and engage in dialogue.

Safeguards put in place

Checks established to verify our reviews authenticity

All reviews are subject to our industry leading checks. We verify reviews through a mixture of SMS, account and platform actions. 90% of reviews on our site are verified.

We use our 24/7 software to:

  • Screen the reviews we receive

  • Look for unusual patterns

  • Spot signs that a review could be fake

If we suspect a review is fake, we will speak with the trade directly and remove the review immediately. If there are multiple occurrences, the trade member will be removed from Checkatrade.

Our team of dedicated experts investigate fraudulent behaviour or misuse of our platform. You may be asked to provide evidence to support your review if further investigation and action is necessary.

What is customer advocacy and how can you use it to build your brand?

Why leaving your tradesperson a review is so important

It only takes seconds to leave a tradesperson review! We look at why leaving tradesperson reviews is so important for trades and customers.

Learn more

Our community is our greatest strength

How you can help homeowners like you

Homeowners who suspect a review on a trades profile is fake can report it through our contact us form and one of our team members will investigate.

Trade members who suspect a review they receive is fake, can report it in the trade app and one of our team members will investigate.

Our review guidelines

As well as removing fake reviews, we check for and remove reviews that don’t meet our guidelines

  • Be factual, concise and unbiased - what is helpful to share about your experiences with other homeowners?

  • Avoid jargon like “cowboy”, “con artist” and “scammer”

  • Don’t post something to deliberately damage a business - this is defamatory and will be removed

  • Don’t use personal information like names, phone numbers or addresses - it infringers on a person's personal data and human rights and will be removed

  • Avoid inappropriate language - this will be removed

Paige Madtes profile image

Paige Madtes

Hey! I’m Paige, I work in the Checkatrade product team. As both a homeowner and renter, I know the challenges of home improvement. I work to make sure homeowners know about the tools we are building to simplify their projects and make the process stress-free.

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