Blog>Trade>Growing your trade business>How to increase business leads in new regions
Last updated: 18 December 2024
How to increase business leads in new regions
Expanding your business into new regions can be a daunting prospect. With a bit of planning, however, there are a number of ways to get leads for valuable business across your new targeted areas.
So, you’ve expanded your business into a new area. You’re getting a few leads in different towns, or different counties, but you need more to see your business truly thrive.
Moving into a new region to expand means you need to spend more. You'll probably need to invest in:
More staff
Extra premises
Additional vehicles
Tools and materials
With more outgoings, you'll need more money coming in too. To get more business leads in new regions, you’re going to need to do some marketing.
What are the ways to get leads in new regions?
Marketing your business in a new region involves all types of business promotion and advertising that you would use in any situation.
But as we point out in our Manchester lead generation guide, the challenges of starting in a new region from scratch are numerous.
For example, you'll first need to identify the customers you want to target. And then use the right types of marketing to draw them in.
Successful and well-thought-out marketing campaigns can have a hugely positive effect on business growth in new regions.
There are two main types of marketing that you will need to combine to help maximise the success of your business in a new geographical area.
Digital marketing in new areas
Are you wondering 'How do I get leads for my business?' Digital marketing is an effective method, and involves all the work you do online to promote your business.
According to recent statistics, a high percentage of people research online before using a service. Especially if your trade business is not an establish local business. Therefore, it makes sense to focus on your digital presence when you want to get leads.
To optimise your digital marketing in a new region, there are some key way to get leads, such as:
Update your website with your new contact details and address
Create local landing pages that are targeted at specific regions
Run local events on social media such as new customer discounts
Make sure that your Checkatrade profile is updated to include your new region
You may also want to think about running a targeted PPC campaign or local e-mail marketing strategy.
Once you’ve collected data from potential customers visiting your website, you can set up an e-mail marketing list of the best leads.
Want to grow your trade business in new areas?
Boost your Checkatrade membership to reach new audiences
Traditional marketing in new regions
Sometimes marketing your trade business means using print media. It includes using physical marketing materials and branding such as:
Posting brochures and leaflets
Creating signs and branding for your vans and workwear
Sponsoring local events with your company name
Adverts in local magazines and newspapers
When you want to increase your business leads in a new region, you’ll have to do some research into the specific areas you want to target.
Some examples to consider:
If you’re a gardener, you may want to reach areas where residents have larger gardens but not the time to carry out maintenance
If you work in the home renovation sector, marketing to people with older properties can be a good place to start
Want to get leads for your trade business? You'll always need to invest more in your marketing to reach more people. That is especially true if you are expanding into new towns and cities.
How local partnerships help you get leads
Although your main aim is to win as many leads as possible in your new area, you may also want to make strategic partnerships with other local businesses.
Conduct some research to find out if there are any businesses in your new region that may want to partner with you. There are a number of reasons for this:
Get referrals
Join marketing campaigns
Do work as a subcontractor
Partnering can help your growing business find new leads through companies that are already established in your new region. It is a proven technique if you're thinking of going into franchising.
It can also help you to increase the scope of your business and offer your new customers a wider range of services.
Increasing your business’ scope in new regions
Once you start to get more leads in your new region, you’ll need to be ready to scale up your business. Make sure that your trade business delivers a consistently high level of service, regardless of location.
You may want to focus on large scale projects. This could involve employing a team of skilled local tradespeople.
Growing the scope of your services could look very different for your trade type. For example, it could be the time to upskill yourself or your workforce to offer more services.
What are the 5 best trades to learn and upskill yourself?
Upskilling as a tradesperson While you might be satisfied with your current skillset, there’s a lot to be said for upskilling. For one thing, there are a number of ways it can help your trade business. For example: Reduce your subcontracting costs Helping to protect your reputation Improving your
Why not try Checkatrade to help reach new locations?
At Checkatrade we have a range of membership options to help tradespeople like you to get more leads.
When you’ve just set up in a new region and you want high quality leads for your business, Checkatrade has options to meet your exact requirements.
For example, we offer memberships that are designed for larger trade businesses with a regional or national reach. These accounts offer:
Quick set up
Targeted leads I your area
Ongoing professional support and advice
Flexible package with free expansion
Wondering how to increase business leads in a new region? When you need more work as a trade business, trusted techniques like marketing and lead generation are designed to help you.
Ready to take your business to the next level?
Expand your offering, show your services and get more work
