Blog>Trade>Stick out from the crowd
Last updated: 9 June 2022
Stick out from the crowd
There are a number of ways to make your van more eye-catching - and attract more business in the process. In this article, we detail our top tips to ensure you’re getting the most from your vehicle’s design. Why should you add branding to your van? • Helps to build credibility, making your business
There are a number of ways to make your van more eye-catching - and attract more business in the process. In this article, we detail our top tips to ensure you’re getting the most from your vehicle’s design.
Why should you add branding to your van?
• Helps to build credibility, making your business look trustworthy.
• Known to deter thieves and lower cheaper insurance premiums.
• Cost-effective way to advertise services.
• In busy cities, vans are seen by more than 3,000 customers an hour.
Getting the best results
When looking to design a wrap for your van it’s important to remember that its primary purpose is to appeal to customers. Of course, it’s great for the van to look good, but ultimately, it’s there to relay information to people who see it. Always look for a design that’s simple and highly visible. It’s essential to include all your key contact details within the wrap, including your company’s name.
It’s important to recognise that the vast majority of people who see your van will do so whilst driving. That’s why it’s always best to format text in ways that are easily readable. This might include outlining the font, so it stands out more, or using primary colours that complement each other. We’d always recommended including a web address on your van’s design as opposed to a mobile number. Unfortunately, most people won’t remember a mobile number whilst driving and are unlikely to have a pen to hand to jot it down.
Don’t overspend
There are a number of ways to add branding to your van and the different options range in price. A full vehicle wrap is the most expensive option and is going to set tradespeople back around £1,600. Included in this price is the supply and install of a self-produced design on all four sides of your vehicle. An average full vehicle wrap will last around seven to eight years, so it’s a long-term investment, but there are also cheaper options. For those working on a budget, it’s probably best to install a car magnet, which is the ideal choice for businesses that want a quick and inexpensive way to brand their vehicles.
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Find an expert
If looking to invest in a full vehicle wrap, it’s probably best to bring in a professional designer to help maximise your investment. Always provide the design professional with your contact details, logo and any brand colours you might work with. What’s more, it’s useful to let the designer know the make and model of your van, as well as your estimated budget. Sharing this information at the earliest design stage will allow the designer to tailor your design so that it’s perfect for you. In turn, this will lead to far fewer complications later down the line.
