Blog>Trade>Growing your trade business>How to grow a carpet cleaning business
Last updated: 2 January 2025
How to grow a carpet cleaning business
You have happy customers and you’ve started to think about your next steps. But how do you take your carpet cleaning business to the next level? When you want to grow your carpet cleaning business, you’ve come to the right place.
What is business growth?
Before you start trying to generate more leads and win more jobs, you need to understand that growing your carpet cleaning business involves more than just getting more work.
As your carpet cleaning business grows, you’ll need to ensure that you still offer the same high-quality service that you did when you first started out. To do this, you need to create a business plan with realistic growth targets.
How to set growth targets for your carpet cleaning business
Growth targets differ from business to business. You may want to focus on increasing leads and generating more work.
On the other hand, you may prefer to focus on employing more staff so that you can work on larger scale carpet cleaning projects.
Whatever your end goals, your growth targets should be S.M.A.R.T.
Specific
Measurable
Achievable
Realistic
Time-bound
These simple criteria will help you to stay focussed on your goals as your carpet cleaning business grows.
Realising your growth targets
Achieving growth targets will provide a sense of success and control over your carpet cleaning business.
Once you’ve set your growth targets, you’ll need a detailed plan to help you to achieve your targets.
Why not take a look at our free business development strategy template. It is expertly designed to enable you to develop a clear and concise marketing strategy to help grow your carpet cleaning business.
How to create a business development strategy - Free template included
What is a business development strategy? The business development process helps to identify, nurture, and acquire new customers and business opportunities to help grow your organisation and ensure its profitability. This may seem quite broad, but this is where your business development strategy
Is carpet cleaning a profitable business?
First, let’s look at the potential earnings of your carpet cleaning business.
Carpet cleaners are in high demand across the UK. Due to always working indoors, carpet cleaners never need to cancel work due to the weather and can work on a variety of projects including:
Home carpet cleaning
Commercial carpet cleaning
Working with a property developer/housing association
According to recent Checkatrade research, the owner of a successful carpet cleaning business in the UK will make a gross annual average of £62,080.
This figure will vary depending on your location, skill level, and experience. It is, however, an excellent salary meaning that a successful carpet cleaning business can be extremely profitable.
Have a read of our blog on how much do carpet cleaners earn to find out more about salary potential at different stages of your career.
Win more carpet cleaning jobs
Find more work in your local area as a Checkatrade member
How can I get more work as a carpet cleaner?
To successfully grow your carpet cleaning business, you’re going to need a business growth plan.
This will help you to set targets, develop a marketing plan, and review your business at regular intervals to track growth.
Firstly, you need to understand what business growth means to you.
How to get carpet cleaning leads
What is the point of more carpet cleaning leads? Pride in ones home is a trait developed by many. Having a carpet that looks its best is part of that. If you own a trade business that specialises in carpets and flooring, there is work to be found throughout the year. So why not read on and see how
Important considerations for growth
Whether you are trying to boost sales, grow your team or offer more services, it’s important to remember why you decided to set up your own business in the first place.
To make a profit
To provide quality work
To be your own boss
To develop your team
To offer excellent customer service
Although growing your carpet cleaning business may seem like a daunting prospect, it can be extremely rewarding.
Win more carpet cleaning jobs
Find more work in your local area as a Checkatrade member
Increasing your scope
There are a number of ways in which you might want to scale up your operations.
For example:
Focussing on commercial work or large scale carpet cleaning projects.
Employing a team of carpet cleaners to tackle multiple jobs
Working across a wider geographical area or even nationally
Working with letting agents or landlords who require regular cleaning
As your carpet cleaning business grows, you may take on a more managerial role. Remember, as the business owner, you are responsible for all parts of your company.
Therefore, you will need to have a good understanding of project management while retaining your essential carpet cleaning expertise.
Promotional techniques for your carpet cleaning business
A good marketing strategy will help you to get your name known to a wide range of potential customers. Successful and well thought out marketing campaigns can have a hugely positive effect on business growth.
Marketing your carpet cleaning business involves all types of business promotion and advertising.
There are two distinct types of marketing that you will need to combine to help maximise the success of your carpet cleaning business.
Traditional marketing for your carpet cleaning company
Traditional marketing, sometimes called print marketing is marketing your business in the real world. It includes using physical marketing materials and branding and can include:
Mailing brochures and leaflets
Creating signs and branding for your vans and workwear
Sponsoring local events with your company name
Adverts in local magazines and newspapers
Win more carpet cleaning jobs
Find more work in your local area as a Checkatrade member
Digital marketing for your carpet cleaning company
Digital marketing involves all the work you do online to promote your business.
According to recent statistics, a high percentage of people research a business online before buying a product or using a service. Therefore, your digital presence is extremely important.
To optimise your digital marketing, you’ll need:
A high-quality user-friendly website
Carefully curated social media profiles
Online customer review (on your website and on independent review sites)
Membership to an online directory (like Checkatrade!)
If you want more carpet cleaning advertising ideas, sign up for our free digital marketing guide below.
Win more leads as a Checkatrade registered carpet cleaning specialist
One of the best ways to grow your carpet cleaning business and get more leads is by becoming a Checkatrade registered trader.
Only last year there were over 188,000 searches for carpet and upholstery cleaning work on our website*. This equals loads of potential leads for your carpet cleaning company.
All Checkatrade members also gain access to a wide range of benefits to help their business to thrive.
Discounts on tools and equipment at places like Wickes and Selco
Professional support
A trusted reputation
Guarantee for jobs you do (T&Cs apply)
Savings on the cost of Quickbooks
Reductions on the cost of public liability insurance
Join Checkatrade today to begin the vetting process and see how we can help.
Our fixed membership option lets you build the plan that’s perfect for you and your business needs.
Ready to take your business to the next level?
Expand your offering, show your services and get more work
* Internal search data from users of the Checkatrade.com website in 2024
