How to nail your carpet cleaning marketing

Carpet cleaning marketing ideas

Marketing your carpet cleaning business is all about promoting your services and getting your name known to a wide range of potential customers. When done well, marketing can have a hugely positive effect on business growth.

Let’s look at the two different types of marketing you’ll want to focus on to grow your carpet cleaning business.

Traditional carpet cleaning marketing

Traditional marketing, sometimes known as print marketing or physical marketing, involves marketing your business in the real world. This includes using physical signage and branding.

The types of traditional marketing you will want to do could involve:

• Sending brochures and leaflets via the post
• Signage for your vans and workwear
• Sponsoring local events with your company name
• Adverts in local magazines and newspapers
• Using community bulletin boards
• Networking and using word of mouth

You could also use TV and local radio advertising if you have a large enough budget.

Traditional marketing is an integral part of promoting your carpet cleaning business. In today’s world, it must be done alongside your digital marketing.

Digital marketing for carpet cleaners

Digital marketing involves all the work you do to promote your business online.

To boost your digital marketing, you’ll need:

• A professional and user-friendly website
• A regularly updated social media profile
• Online customer testimonials (both on your website and on third party reviews sites)
• Membership to an online directory (like Checkatrade!)

Carpet cleaning digital marketing ideas

When planning a digital marketing campaign for your carpet cleaning business, it’s important that all elements of your plan are aligned.

Here are some ideas to help you to create the perfect digital marketing strategy.

Build your carpet cleaning website

You first need a high-quality, user-friendly website for your carpet cleaning business.

Your website is your online HQ. It is the place where potential customers will find out about your services, your experience, your qualifications and the area you work.

It is also the place where customers can see examples of your work and read business reviews.

When creating a website for your carpet cleaning business, some essential things to include are:

• Your company name
• Contact information (telephone, e-mail, online contact form etc.)
• Your location and the area where you work
• The industry you work in (domestic, commercial, public sector etc.)
• Pictures or videos of your completed work including before and after shots
• An easy way to make an appointment or request information
• A customer testimonials section

Your website should be simple to view and easy to navigate. Use clear and attractive images and check that your website works perfectly on all types of devices from mobile phones to tablets, laptops, and desk top computers.

Do SEO

If you create a website, you’ll want to know about SEO (Search Engine Optimisation). It involves creating a super fast and user-friendly website while posting high-quality content to improve your ranking in internet searches.

SEO marketing can be done by a professional marketing agency, or you could employ an in-house specialist to work directly for your carpet cleaning business.

Some effective ways to use SEO to boost your carpet cleaning company include:

• Posting regular blogs and articles about your business and industry
• Ensuring all images on your website are correctly sized and labelled
• Having a consistent and well-structured site architecture (the layout of your web pages
• Use targeted keywords that your customers are likely to use in online searches

There are many other ways to improve your website’s SEO. Doing some research will help you to fully embrace the world of online marketing.

Grow your social media presence

Social media is a powerful marketing tool. If you don’t have a business profile on sites such as Facebook, Instagram, TikTok, and X, you are missing out on effective ways to attract new customers.

Posting images and videos of your work on social media is a great way to engage with your customers.

You can also run offers and promotions via your social media channels.

Your social media profiles should also all link back to your website. This helps to join up all the different areas of your digital marketing.

Do pay per click advertising

PPC (Pay Per Click) advertising is a great way to use the internet to your advantage. PPC adverts appear at the top of certain keyword related internet searches.

Therefore, your carpet cleaning business will be immediately visible to anyone searching for carpet cleaning in your area.

Have a read of our PPC guide to find out all you need to know about how running a PPC campaign can help to boost your carpet cleaning business.

Create an e-mail marketing campaign

E-mail marketing is a great way to connect directly with your potential customers.

Using information that you collect from your website contact form, build a list of potential customers for your carpet cleaning business.

You can then use this list to send e-mail marketing messages to anyone who has engages with your business.

You could include offers, discounts, and promotions and also highlight any work you’ve recently carried out in a specific local area.

Join a trusted online trade directory

Being part of a reputable online database will reassure your customers that they are working with a respected and trustworthy company.

Not only that, you’ll be able to get leads sent your way, and show off your approved badge on your social media profiles and website.

Become a Checkatrade-approved carpet cleaner

Did you know that as a Checkatrade member, you gain exclusive access to a wealth of benefits? These include:

• Membership of a trusted trader database
• Online business profile page
• Discounts on workwear and equipment
• Guarantee for jobs booked through us (T&Cs apply)
• Access to the Checkatrade app

As part of your Checkatrade profile, you can also set your location and the areas you want to get leads/customers from.

This will help you attract customers close to you, boost sales, and grow your carpet cleaning business.

You’ll need to pass up to 12 checks to get our exclusive benefits and start getting customer enquiries from our website.

Grow your cleaning business like Elaine did with Checkatrade