Blog>Trade>Growing your trade business>How to get flooring leads
Last updated: 3 January 2025
How to get flooring leads
Carpets, laminate, tiles, hardwood. Everyone needs flooring. Working as a flooring specialist is a great business venture. To be successful, however, you’re going to need to get some flooring leads.
Generating flooring job leads
So, you’ve recently set up your own flooring business. You’ve got a steady flow of customers, but you want to take your company to the next level.
To do this, you’re going to need to generate some convertible flooring leads.
Whether you plan to focus on the home improvement market, the new build sector, or commercial flooring projects, you’re going to have to do some company promotion to generate those all-important leads.
One option to consider is becoming a Checkatrade member. With over 473,000 job searches on our website in 2024*, does that sound like a level of interest you can afford to miss?
How to get more flooring leads with your marketing
Marketing your flooring business is an essential way to gain more leads. By putting in some effort, you’ll soon see more leads coming in and more business opportunities.
Whether you're a sole trader operating locally, or you're a much larger regional (or national) outfit, there is always more that could be done to get more leads.
Here are six top tips to help you to win more flooring leads and see your business bloom.
Get more work for your flooring business
Checkatrade members can enjoy a share of existing customer interest
1. Do some customer research
A great place to start your flooring marketing strategy is by focusing on the customers you want to target.
You want your potential customers to be able to find you easily. Therefore, the first thing you need to know is what your ideal customer looks like.
If you’re a London flooring company, for example, you can start by focussing on customers within certain postcodes or areas.
Next, you can decide whether you want to focus on:
Homeowners
Landlords
Developers
Business owners
Doing some in-depth digging when you first start your flooring business will help you to start out in the right way. When you start to develop your strategy, you can then refer back to your initial customer research.
2. Expand your services
If you’ve found the customers you want to attract, but leads are still lower than you’d like, it may be time to consider expanding your flooring services.
Offering your customers a wider choice of services or products will inevitably attract a wider customer base.
As a flooring company you could consider the different types of flooring you offer. These could include:
Laminate flooring
Ceramic tiles
Carpeting
Hardwood
Linoleum
Concrete
Decking
As a flooring specialist, you'll need to decide whether you want to upskill and get more training in a different trade.
Whether or not you offer more flooring options, or train to get different skills, the more leads you can potentially generate when you can offer more as a business.
3. Develop your marketing strategy
By now, you’ve probably dabbled with a bit of marketing. Or at least seen the benefits of some word-of-mouth referrals.
In order to get more leads, it’s time to really hone in on your target audience with a focussed marketing strategy. You can also benefit from lead generation strategies, such as using a dedicated service like Checkatrade.
There are a range of marketing methods to use. Both online and offline, and they can include:
E-mail marketing
Social media
SEO (Search Engine Optimisation)
PPC (Pay Per Click) advertising
Trade directories (such as Checkatrade)
Online reviews
Sending brochures and flyers by post
Using company branding on vehicles and workwear
Posting adverts in local magazines and newspapers
When you combine both digital and traditional marketing, you’re far more likely to see an increase in flooring leads.
4. Boost your digital profile
As mentioned above, digital marketing is an integral part of generating more flooring leads.
The first part of your online promotion could be setting up a business website. It should include all the information your potential customers are likely to want to know about your business and the services you provide.
You could also think about social media profiles to show off your trade skills online.
Plus, having a profile with a directory such as Checkatrade could also get you noticed. It will help you appear in relevant searches both on our site and off.
What do you need to become Checkatrade approved?
Becoming a Checkatrade member comes with a whole host of benefits, but the biggest has to be gaining our seal of approval. Homeowners tend to expect a commitment to quality when it comes to the Checkatrade tick, which can help you to win more business. Here are the checks you'll need to pass to join our directory.
5. Work with other companies in your area
Another great way to increase flooring leads is to partner with other businesses working in your area.
As a flooring specialist, you may want to partner with:
Property developers
Builders, bricklayers and construction firms
Kitchen / bathroom installers
Joiners
Carpet fitters
Building up a professional network in your local area can have a hugely positive impact on the amount of flooring leads that come your way.
6. Join an online trade database
Finally, but perhaps most importantly, you’re going to want to be part of a respected online trade database. Where better to start than by applying to become Checkatrade approved!
As a Checkatrade approved trader, you unlock a wealth of benefits for your flooring business.
These include:
Improved reputation – As a member, you’re far more likely to win more flooring leads due to trust in our brand
Higher growth – All members have a Checkatrade profile where they can post images, reviews, and attract new customers
Membership choice – We offer members different account options tailored to suit your business needs
Lead notifications – With our dedicated trades app you get instant real-time notifications with every lead you receive
Get more for less - Our members get access to fantastic savings on business essentials thanks to our partnerships
As you can see, Checkatrade membership is the perfect way to start winning more flooring leads today.
Get more work for your flooring business
Checkatrade members can enjoy a share of existing customer interest
How Checkatrade could help get you more leads
With over 473,000 job searches on our website in 2024*, if you want to find out more about becoming a member, you can start taking our checks today.
As a Checkatrade member, you’ll get instant access to a wide range of professional benefits.
Alongside increasing flooring leads, you’ll also enjoy:
Discounts and offers on materials and workwear
Professional marketing and business growth advice
Reductions on approved training courses with our partners
Money off the cost of public liability insurance
Access to our bespoke quoting and invoicing tool
Membership advice team
Fixed membership from Checkatrade means you can expect a certain number of leads throughout the year.
Start your Checkatrade journey today and see your flooring business thrive!
Want to grow your business in 2025?
Flooring businesses can benefit from job leads through Checkatrade
* Internal search data from users of the checkatrade.com website in 2024
