How to get flooring leads

Generating flooring job leads

So, you’ve recently set up your own flooring business. You’ve got a steady flow of customers, but you want to take your company to the next level.

To do this, you’re going to need to generate some convertible flooring leads.

Whether you plan to focus on the home improvement market, the new build sector, or commercial flooring projects, you’re going to have to do some company promotion to generate those all-important leads.

One option to consider is becoming a Checkatrade member. With over 473,000 job searches on our website in 2024*, does that sound like a level of interest you can afford to miss?

How to get more flooring leads with your marketing

Marketing your flooring business is an essential way to gain more leads. By putting in some effort, you’ll soon see more leads coming in and more business opportunities.

Whether you’re a sole trader operating locally, or you’re a much larger regional (or national) outfit, there is always more that could be done to get more leads.

Here are six top tips to help you to win more flooring leads and see your business bloom.

1. Do some customer research

A great place to start your flooring marketing strategy is by focusing on the customers you want to target.

You want your potential customers to be able to find you easily. Therefore, the first thing you need to know is what your ideal customer looks like.

If you’re a London flooring company, for example, you can start by focussing on customers within certain postcodes or areas.

Next, you can decide whether you want to focus on:

• Homeowners
• Landlords
• Developers
• Business owners

Doing some in-depth digging when you first start your flooring business will help you to start out in the right way. When you start to develop your strategy, you can then refer back to your initial customer research.

2. Expand your services

If you’ve found the customers you want to attract, but leads are still lower than you’d like, it may be time to consider expanding your flooring services.

Offering your customers a wider choice of services or products will inevitably attract a wider customer base.

As a flooring company you could consider the different types of flooring you offer. These could include:

• Laminate flooring
• Ceramic tiles
• Carpeting
• Hardwood
• Linoleum
• Floor screeding
• Concrete
• Decking

As a flooring specialist, you’ll need to decide whether you want to upskill and get more training in a different trade.

Whether or not you offer more flooring options, or train to get different skills, the more leads you can potentially generate when you can offer more as a business.

3. Develop your marketing strategy

By now, you’ve probably dabbled with a bit of marketing. Or at least seen the benefits of some word-of-mouth referrals.

In order to get more leads, it’s time to really hone in on your target audience with a focussed marketing strategy. You can also benefit from lead generation strategies, such as using a dedicated service like Checkatrade.

There are a range of marketing methods to use. Both online and offline, and they can include:

• E-mail marketing
• Social media
• SEO (Search Engine Optimisation)
• PPC (Pay Per Click) advertising
• Trade directories (such as Checkatrade)
• Online reviews
• Sending brochures and flyers by post
• Using company branding on vehicles and workwear
• Posting adverts in local magazines and newspapers

When you combine both digital and traditional marketing, you’re far more likely to see an increase in flooring leads.

4. Boost your digital profile

As mentioned above, digital marketing is an integral part of generating more flooring leads.

The first part of your online promotion could be setting up a business website. It should include all the information your potential customers are likely to want to know about your business and the services you provide.

You could also think about social media profiles to show off your trade skills online.

Plus, having a profile with a directory such as Checkatrade could also get you noticed. It will help you appear in relevant searches both on our site and off.

5. Work with other companies in your area

Another great way to increase flooring leads is to partner with other businesses working in your area.

As a flooring specialist, you may want to partner with:

• Property developers
• Builders, bricklayers and construction firms
• Kitchen / bathroom installers
• Joiners
• Carpet fitters

Building up a professional network in your local area can have a hugely positive impact on the amount of flooring leads that come your way.

6. Join an online trade database

Finally, but perhaps most importantly, you’re going to want to be part of a respected online trade database.  Where better to start than by applying to become Checkatrade approved!

As a Checkatrade approved trader, you unlock a wealth of benefits for your flooring business.

These include:

• Improved reputation – As a member, you’re far more likely to win more flooring leads due to trust in our brand
• Higher growth – All members have a Checkatrade profile where they can post images, reviews, and attract new customers
• Membership choice – We offer members different account options tailored to suit your business needs
• Lead notifications – With our dedicated trades app you get instant real-time notifications with every lead you receive
• Get more for less – Our members get access to fantastic savings on business essentials thanks to our partnerships

As you can see, Checkatrade membership is the perfect way to start winning more flooring leads today.

How Checkatrade could help get you more leads

With over 473,000 job searches on our website in 2024*, if you want to find out more about becoming a member, you can start taking our checks today.

As a Checkatrade member, you’ll get instant access to a wide range of professional benefits.

Alongside increasing flooring leads, you’ll also enjoy:

• Discounts and offers on materials and workwear
• Professional marketing and business growth advice
• Reductions on approved training courses with our partners
• Money off the cost of public liability insurance
• Access to our bespoke quoting and invoicing tool
• Membership advice team

Fixed membership from Checkatrade means you can expect a certain number of leads throughout the year.

Start your Checkatrade journey today and see your flooring business thrive!

* Internal search data from users of the checkatrade.com website in 2024