Blog>Trade>Marketing>How painter marketing can grow your business
Last updated: 6 February 2025
How painter marketing can grow your business
Are you a painter looking to grow your business? Do you want to increase leads, boost profits, or expand your team? If this sounds like you, let’s find out how painter marketing can help to grow your business.
Painter marketing ideas
So, what exactly is painter marketing? Marketing your painting business is all about promoting your services and getting your name known to a diverse range of potential customers.
When done well, marketing can have a massively positive effect on business growth.
Let’s look at the two different types of marketing you’ll want to focus on to grow your painting business.
Offline (traditional) painter marketing
Sometimes referred to as print marketing or physical marketing, more traditional methods involve promoting your painting business in the real world. This may include using physical signage, branding, and printed materials.
Some popular and effective forms of traditional marketing for painters include:
Mailing brochures and leaflets
Creating signage and decals for your vans and workwear
Sponsoring local events with your business name
Advertising in local magazines and newspapers
Posting your services on community bulletin boards
Networking and using word of mouth
TV and local radio advertising could also be beneficial if you have a large enough budget.
As such a visual profession with great room altering effects, traditional marketing is a fantastic part of promoting your painting business. In an increasingly digital age, you'll need to run campaigns via the internet too.
Price up your painting jobs with confidence
See how to increase your profits with a job pricing template
Online (digital) painter marketing
Digital marketing includes all the work you do online to promote your painting business.
According to recent statistics, around 95% of people research products and services online before making a purchase.* This means your digital profile is extremely important.
To boost your digital marketing, you’ll need:
A high quality business website
Fully aligned social media profiles
Online customer reviews (both on your website and on third party sites)
Membership to an online directory (like Checkatrade!)
With over 857,000 searches for painter/decorator services on our website in 2024**, there is a lot to be said with trusting Checkatrade to help with your painter marketing.
Why not tap into that existing interest and find more work in your area?
What do you need to become Checkatrade approved?
Becoming a Checkatrade member comes with a whole host of benefits, but the biggest has to be gaining our seal of approval. Homeowners tend to expect a commitment to quality when it comes to the Checkatrade tick, which can help you to win more business. Here are the checks you'll need to pass to join our directory.
Making the most of digital marketing for your painting business
When creating a digital marketing campaign as a painter/decorator, it’s important that all elements of your plan are properly connected.
For example, your branding:
Develop a company logo with a specific colour and a particular font
Make it eye catching
Make sure it can be used across all channels and platforms
The more your customers come into contact with your company, the more they will come to recognise your brand identity and associate it with high quality workmanship.
What makes a good logo?
Essential elements of logo design Designing a company visual identity is an essential part of building your brand. Your logo should be immediately recognisable so that consumers know straight away who they are working with. Over time, it'll come to represent your business, with this in mind, it
Building your painter website
Your website is the place where potential customers will discover all they need to know about your painting services, your experience, your qualifications, and the areas where you work.
It is also the place where people can view examples of painting jobs you've done and read your customer reviews.
When building a website for your painting business, some important things to include are:
Your painting company’s name
Contact information (telephone, e-mail, online contact form etc.)
Your location and the areas where you work
The type of painting work you do (eg. Interior/exterior, residential, commercial, industrial)
Before and after pictures of your work
A simple way to make an appointment or request information
A customer testimonials section
Your painter website should be user friendly and easy to navigate. It is important as a painter and decorator to se clear and attractive images where appropriate, and before/after transformations to give the 'wow' factor.
As well as the key info, make sure to check that your website works perfectly on all types of devices from mobile phones to tablets, laptops, and desktop computers.
Raise the profile of your painting business with Checkatrade
Enjoy more leads and increase your revenue - starting today!
Creating social media profiles
As a very visual trade, you should consider marketing your painting business through social media.
If you don’t have a business profile on sites such as Facebook, Instagram, TikTok, and X (formerly Twitter) then you are potentially missing out on a range of opportunities to attract new customers.
Posting images and videos of your work on social media is a great way to engage with your customers.
Using PPC
Paid adverts appear at the top of certain keyword related internet searches. That means you're more likely to show up when you need to.
Pay-per-click is an effective way of helping customers find your website.
How does Google PPC work?
Before we can jump in and start our Google PPC campaign, it’s essential to know how the system works. This is so that we know how to manage our budgets best, and what we’re actually paying for. PPC stands for Pay Per Click, that is, when somebody clicks on your ad, you get charged. The Cost Per
Becoming a member of a trade database
Being part of a respected online trade database such as Checkatrade will also give your customers reassurance. As we regularly check and vet our members, customers can trust they are working with a reputable tradesperson.
Trade databases are also a great way to promote your painting business and link back to your social media profiles and website.
When you want to join a reputable trade database to help your painting business to thrive, look no further than Checkatrade!
Price up your painting jobs with confidence
See how to increase your profits with a job pricing template
Get Checkatrade approved today!
Becoming a Checkatrade approved painter is a proven way to market and grow your painting business.
Did you know that when you come on board, you'll also gain exclusive access to a wealth of benefits? These include:
Dedicated member profile - for reviews and photos
Offers and discounts
Savings on business essentials like workwear and tools
20% off the cost of your public liability insurance
Access to member's app - with job management and quoting/invoicing
As part of your Checkatrade membership, you can also set your location and the areas you would like to target. Our fixed membership option lets you build the plan that’s perfect for you and your business needs.
This will help you to attract customers close to you, streamlining your sales and attracting the right customers for you.
Contact Checkatrade today to start the vetting process and learn more about what we can offer you.
Price up your painting jobs with confidence
See how to increase your profits with a job pricing template
* Source: GlobalNewsWire, cited by Luisa Zhou on the article "Online Review Statistics" (Updated March 2024)
** Source: Internal search data from users of the Checkatrade.com website in 2024
