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Marketing your business

Marketing your trade business

With thousands of tradespeople across the UK, it’s hard to stand out to customers. And with so many choices of marketing, it’s hard to know what’s right for your business.

Website marketing, paid advertising, social media marketing and print marketing can help you achieve your business goals, but what’s right for you?

2 min read

You need a marketing plan now more than ever – Free marketing planning guide included

Over the last couple of years, demand for trades has been through the roof. So, until now, you might have got away without needing to invest in much marketing at all – if any. However, with the recent cost of living increase, homeowner demand has started coming down and work has been drying up. Marketing...

Marketing ideas

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How to generate more leads for your business

There are lots of different opportunities to get your business noticed, and therefore, to get more leads (potential customers). Let’s...

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What is customer insight and how can it improve your business?

What is customer insight? Put simply, the meaning of customer insight is having a really good understanding of your customers’...

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Why print marketing isn’t dead for trade businesses

What is print marketing? Print marketing is a form of advertising that uses printed media. ‘Printed media’ includes: Newspapers...

Top digital marketing tips

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Importance of on the job photos: Use visual marketing to grow your business

Why is visual marketing important? Potential customers are now discovering your business online and can look at your website/social...

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Why your online reputation matters

Together, customer reviews and testimonials  – plus whether or not you have a functioning website and social media profile –...

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How to boost your SEO as a tradesperson

Deciding how to boost SEO is a multi-billion pound industry, focused on improving websites against hundreds of different factors. It’s...

5 min read

Digital marketing tips for tradespeople

A great way to do this is by joining a reputable online directory like Checkatrade, but there are other ways you can build your online reputation. As you start your journey with online marketing it’s best to be focused and start with just a few actionable steps. This will help you start growing your online...