Blog>Trade>Growing your trade business>How to get more carpentry leads
Last updated: 2 January 2025
How to get more carpentry leads
As a carpenter, it’s important to have a steady stream of carpentry leads to keep your business going and growing. So, we’ve put together some ideas and tips to help you find new clients looking for your carpentry services.
Whether you’re starting out or have an established carpentry business, you need to plan ways to generate carpentry leads.
And luckily, you’ve come to the perfect place. In this guide, we’ll talk you through various ways to find new carpentry clients.
The basics for generating carpentry leads
In the modern digital world, there are some basic advertising and marketing activities that will help create a solid foundation to generate leads from.
Here are some of those basics you’ll want to cover:
Website – A high-quality, user-friendly business website
Social media – Create and carefully curate social media profiles for your business
Google My Business – A GMB account helps your presence on Google Maps
Reviews – Encourage online client reviews on a range of platforms
Online directory – Invest in a membership for an online directory, like Checkatrade!
Want to know more about digital marketing? Find out all about it in our guide to digital marketing for carpenters.
Ideas to boost your carpenter leads
Here are some practical ideas for how you can generate more carpenter leads in the UK:
Network with local estate agents so they can recommend you to new homeowners needing renovation or repair work
Attend home improvement shows by having a stand where you can showcase your skills and meet potential clients
Team up with local builders and contractors to form working partnerships that can lead to custom woodwork projects
Offer free no-obligation assessments for potential clients so that you can offer advice and provide quotes for carpentry work
Brand your workwear and vehicles with your business name and contact details so you’re advertising everywhere you go
Host basic woodworking workshops to showcase your carpentry skills and have contact with potential clients
Offer seasonal promotions with discounts, such as discounted building garden furniture in spring or indoor renovations in autumn
The key to getting more carpentry leads is to try out different ways to find new clients. Then do more of what works.
How to grow your carpentry business
How to get more customers First things first, the key to growing a carpentry business is boosting your customer base. Customers are a vital component of any business, therefore it’s important to retain customers and constantly seek new ones. So, here are two tried and tested ways to help you grow
Services to get you more carpenter job leads
The carpentry services you offer can directly impact your flow of work. So, it’s important to think about which services your local clients want and need.
Below are some examples of popular and specialist services that could help you attract more new business…
Common carpentry services
Custom furniture making
Kitchen fitting
Joinery work
Flooring installations
Decking, fencing and outdoor structures
Wood repair and restoration
Get more carpentry leads with Checkatrade
We're here to help reputable tradespeople get more customers for their business
Specialist carpentry services
Eco-friendly carpentry and energy-efficient solutions
Bespoke staircase design
Boat carpentry
Acoustic panel installation
Historic building restoration
By diversifying the services you offer, you can potentially reach a wider audience and attract more clients.
How to generate leads for small businesses
As a small carpentry business navigating a competitive market, finding your audience can be challenging.
However, there are numerous lead generation strategies tailored for small businesses...
Ask for referrals and online reviews: Encourage satisfied customers to refer your services and leave positive online reviews, boosting your credibility
Attend trade events: Participate in relevant trade events to network with potential clients and industry professionals
Local advertisements: Place ads in your local paper or on local radio stations to increase visibility within your community
Create a YouTube/TikTok channel: Showcase highlights of your work through video content on platforms like YouTube or TikTok to engage with a broader audience
Discounts and coupons: Distribute discounts and coupons locally to attract new customers and encourage repeat business
Join social media groups: Participate in social media groups and communities related to your industry or locality to connect with potential customers and establish your presence
By incorporating these strategies, you can enhance your visibility and effectively reach your target audience as a small business.
How to generate more leads for your trade business
There are lots of different opportunities to get your business noticed, and therefore, to get more leads (potential customers). Let’s jump into the many ways that you could get more customers coming your way for quotes on their next home project. Where to find new customers Customers are everywhere
Generate more carpentry leads with Checkatrade
There were over 810,000 job searches for carpentry jobs on the Checkatrade website in 2024 alone*.
By joining Checkatrade, carpentry leads will be sent directly to you – providing you with opportunities for jobs without having to actively seek them out.
Build your reputation
You can enhance your reputation by obtaining the Checkatrade seal of approval. This signifies trustworthiness to any of your potential clients.
Creating a unique profile with photos of your best work and positive client reviews further contributes to building a strong professional image.
What is reputation management, and why is it important?
Together, customer reviews and testimonials - plus whether or not you have a functioning website and social media profile - form your business’s online reputation. Your online reputation is essential to growing your business and winning more work, so you need to find time to give it the attention it
Business growth
Checkatrade profiles not only showcase your best work and reviews but also rank in Google searches.
This online visibility helps attract new clients, contributing to the overall growth of your business.
Custom memberships
Our fixed membership option lets you build the plan that’s perfect for you and your business needs
When your account is set up, you can expect a certain number of leads throughout the year.
What do you need to become Checkatrade approved?
Becoming a Checkatrade member comes with a whole host of benefits, but the biggest has to be gaining our seal of approval. Homeowners tend to expect a commitment to quality when it comes to the Checkatrade tick, which can help you to win more business. Here are the checks you'll need to pass to join our directory.
Quick lead response
The Checkatrade Trades app allows you to receive client messages directly to your phones.
This ensures swift responses to leads, especially when on the go, maximising the chances of securing jobs.
Exclusive discounts
Carpenters on Checkatrade can access exclusive discounts on essential items, including free marketing materials and vinyl for your vans.
These discounts can lead to significant savings on various business essentials like vehicles, fuel, and insurance.
Get more leads and grow your business
Our website is found daily by thousands. Your business could be too!
* Internal search data from users of the Checkatrade.com website in 2024
