How to get more carpentry leads

Whether you’re starting out or have an established carpentry business, you need to plan ways to generate carpentry leads.

And luckily, you’ve come to the perfect place. In this guide, we’ll talk you through various ways to find new carpentry clients.

The basics for generating carpentry leads

In the modern digital world, there are some basic advertising and marketing activities that will help create a solid foundation to generate leads from.

Here are some of those basics you’ll want to cover:

• Website – A high-quality, user-friendly business website
• Social media – Create and carefully curate social media profiles for your business
• Google My Business – A GMB account helps your presence on Google Maps
• Reviews – Encourage online client reviews on a range of platforms
• Online directory – Invest in a membership for an online directory, like Checkatrade!

Want to know more about digital marketing? Find out all about it in our guide to digital marketing for carpenters.

Ideas to boost your carpenter leads

Here are some practical ideas for how you can generate more carpenter leads in the UK:

• Network with local estate agents so they can recommend you to new homeowners needing renovation or repair work
• Attend home improvement shows by having a stand where you can showcase your skills and meet potential clients
• Team up with local builders and contractors to form working partnerships that can lead to custom woodwork projects
• Offer free no-obligation assessments for potential clients so that you can offer advice and provide quotes for carpentry work
• Brand your workwear and vehicles with your business name and contact details so you’re advertising everywhere you go
• Host basic woodworking workshops to showcase your carpentry skills and have contact with potential clients
• Offer seasonal promotions with discounts, such as discounted building garden furniture in spring or indoor renovations in autumn

The key to getting more carpentry leads is to try out different ways to find new clients. Then do more of what works.

Services to get you more carpenter job leads

The carpentry services you offer can directly impact your flow of work. So, it’s important to think about which services your local clients want and need.

Below are some examples of popular and specialist services that could help you attract more new business…

Common carpentry services

• Custom furniture making
• Kitchen fitting
• Joinery work
• Flooring installations
• Decking, fencing and outdoor structures
• Wood repair and restoration

Specialist carpentry services

• Eco-friendly carpentry and energy-efficient solutions
• Bespoke staircase design
• Boat carpentry
• Acoustic panel installation
• Historic building restoration

By diversifying the services you offer, you can potentially reach a wider audience and attract more clients.

How to generate leads for small businesses

As a small carpentry business navigating a competitive market, finding your audience can be challenging.

However, there are numerous lead generation strategies tailored for small businesses…

• Ask for referrals and online reviews: Encourage satisfied customers to refer your services and leave positive online reviews, boosting your credibility
• Attend trade events: Participate in relevant trade events to network with potential clients and industry professionals
• Local advertisements: Place ads in your local paper or on local radio stations to increase visibility within your community
• Create a YouTube/TikTok channel: Showcase highlights of your work through video content on platforms like YouTube or TikTok to engage with a broader audience
• Discounts and coupons: Distribute discounts and coupons locally to attract new customers and encourage repeat business
• Join social media groups: Participate in social media groups and communities related to your industry or locality to connect with potential customers and establish your presence

By incorporating these strategies, you can enhance your visibility and effectively reach your target audience as a small business.

Generate more carpentry leads with Checkatrade

There were over 810,000 job searches for carpentry jobs on the Checkatrade website in 2024 alone*.

By joining Checkatrade, carpentry leads will be sent directly to you – providing you with opportunities for jobs without having to actively seek them out.

Build your reputation

You can enhance your reputation by obtaining the Checkatrade seal of approval. This signifies trustworthiness to any of your potential clients.

Creating a unique profile with photos of your best work and positive client reviews further contributes to building a strong professional image.

Business growth

Checkatrade profiles not only showcase your best work and reviews but also rank in Google searches.

This online visibility helps attract new clients, contributing to the overall growth of your business.

Custom memberships

When your account is set up, you can expect a certain number of leads throughout the year.

Quick lead response

The Checkatrade Trades app allows you to receive client messages directly to your phones.

This ensures swift responses to leads, especially when on the go, maximising the chances of securing jobs.

Exclusive discounts

Carpenters on Checkatrade can access exclusive discounts on essential items, including free marketing materials and vinyl for your vans.

These discounts can lead to significant savings on various business essentials like vehicles, fuel, and insurance.

* Internal search data from users of the Checkatrade.com website in 2024