Blog>Trade>Marketing>Handyperson marketing ideas for your trade business
Last updated: 7 January 2025
Handyperson marketing ideas for your trade business
As a handyman (or woman) working in the construction industry, you’re going to face some stiff competition. To help you stand out from the competition, you’re going to need a marketing plan to help you find customers.
Marketing ideas for your handyperson business
Marketing your handyman (or handywoman) business is all about promoting your services and getting your name known to a wide range of potential customers.
When done well, marketing can have a hugely positive effect on business growth. And it's a sure-fire way to help you generate more handyman leads.
Let’s look at the two different types of marketing you’ll want to focus on to grow your handyman business.
Traditional marketing ideas
Traditional marketing, sometimes known as print marketing or physical marketing involves marketing your business in the real world. This includes using physical signage and branding and can involve:
Sending brochures and leaflets via the post
Signage for your vans and workwear
Sponsoring local events with your company name
Adverts in local magazines and newspapers
Using community bulletin boards
Networking and using word of mouth
You could also you use TV and local radio advertising if you have a large enough budget.
Traditional marketing is an integral part of promoting your handyman business. In today’s world, however, it will need to be done alongside your digital marketing campaign.
Digital marketing ideas
Digital marketing involves all the work you do online to promote your business. According to recent statistics, a large number of people research a business online before making a purchase or using a service. This means your digital presence is extremely important.
To boost your digital marketing, you’ll need:
A professional and user-friendly website
A regularly updated social media profile
Online customer testimonials (both on your website and on third party reviews sites)
Membership to an online directory (such as Checkatrade!)
Want to find out more about marketing your handyman business? Join Checkatrade today!
Grow your business with Checkatrade
Get more handyman work as a member
Maximising your digital marketing
When planning a digital marketing campaign for your handyman business, it’s important that all elements of your plan are aligned.
Start with your handyperson website
Your website is your online HQ. It is the place where potential customers will find out about your services, your experience, your qualifications and the area you serve.
It is also the place where they will be able to see examples of your work and read customer reviews.
When creating a website for your handyman business, some important things to include are:
Your company name
Contact information (telephone, e-mail, online contact form etc.)
The area where you work
The industry you work in (domestic, commercial, industrial)
Pictures or videos of your completed work
An easy way to make an appointment or request information
A customer review section
Your website should be user friendly and easy to navigate. Use clear and attractive images where appropriate and check that your website works perfectly on all types of devices from mobile phones to tablets, laptops, and desk top computers.
Embrace social media
Social media is everywhere. If you don’t have a business profile on sites such as Facebook, Instagram, TikTok, and X (formerly Twitter) then you are missing out on huge opportunities to attract new customers.
Posting images and videos of your work on social media is a great way to engage with your customers.
Your social media profiles should also all link back to your website. This helps to join up all the different areas of your digital marketing.
Marketing your small business on social media
Marketing, particularly social media marketing, can often be overlooked by small businesses as they assume it’s too much effort. Whilst it might require some time and energy, the business benefits of social media definitely make it a worthwhile job. To make sure you can find the best way to use
Try PPC advertising
PPC (Pay Per Click) advertising is a powerful online marketing tool. When done well, PPC adverts appear at the top of certain keyword related internet searches.
Advertising through PPC is an effective way to ensure that customers can find your website. Have a read of our PPC guide to find out all you need to know about boosting your handyman business.
Joining online trade databases
Being part of a reputable online trader database will give your customers reassurance that they are working with a respected and vetted company.
Trade databases are also a great way to promote your handyman business and link back to your social media profiles and website.
When you want to join a reputable trade database to help your handyman business to thrive, look no further than Checkatrade!
In 2024 alone, we sawover 566,000 searches for handyperson jobs across the UK.* Sound good?
Want to grow your business in 2025?
Get more leads and increase your revenue
Join Checkatrade today!
Did you know that Checkatrade member gain exclusive access to a wealth of benefits? These include things like reductions on public liability insurance, savings on software like Quickbooks, and much more.
As part of your Checkatrade profile, you can also set your location and the areas you would like to target.
This will help you to attract customers close to you, streamlining your sales and attracting the right customers for you.
Contact Checkatrade today to start the vetting process and learn more about what we can offer you.
Is a Checkatrade membership worth it?
One way to figure out whether the cost of something is worth it is to look at ROI (Return on Investment). In its most basic sense, this is how much something costs compared with the income it generates. Working out the ROI of a Checkatrade membership is definitely a must-do for any trade business
FAQs
How to advertise handyman jobs?
As mentioned above, advertising your handyman services should include a combination of traditional and digital marketing.
Some ideas for marketing your handyman business include:
Creating a website
Building your social media following
Partnering with local businesses
Use business cards and leaflet drops
Target property management companies
Research service gaps in your local area
Always remember to stay positive when promoting your handyman business. The harder you work, the more success you’ll achieve.
How can I get more work for my handyman business?
Using a mix of both digital and traditional marketing is the best way to get more work for your handyman business.
Perhaps the most effective way to win more work is to become a Checkatrade member.
Customers trust the Checkatrade brand. When you become a Checkatrade member, we are endorsing your services to your potential customers.
This gives them peace of mind that they are working with a respected and professional handyman company.
Want to grow your business in 2025?
Get more leads and increase your revenue
* Internal search data from users of the Checkatrade.com website between 1st January and 31st December 2024
