Handyperson marketing ideas for your trade business

Marketing ideas for your handyperson business

Marketing your handyman (or handywoman) business is all about promoting your services and getting your name known to a wide range of potential customers.

When done well, marketing can have a hugely positive effect on business growth. And it’s a sure-fire way to help you generate more handyman leads.

Let’s look at the two different types of marketing you’ll want to focus on to grow your handyman business.

Traditional marketing ideas

Traditional marketing, sometimes known as print marketing or physical marketing involves marketing your business in the real world. This includes using physical signage and branding and can involve:

• Sending brochures and leaflets via the post
• Signage for your vans and workwear
• Sponsoring local events with your company name
• Adverts in local magazines and newspapers
• Using community bulletin boards
• Networking and using word of mouth

You could also you use TV and local radio advertising if you have a large enough budget.

Traditional marketing is an integral part of promoting your handyman business. In today’s world, however, it will need to be done alongside your digital marketing campaign.

Digital marketing ideas

Digital marketing involves all the work you do online to promote your business. According to recent statistics, a large number of people research a business online before making a purchase or using a service. This means your digital presence is extremely important.

To boost your digital marketing, you’ll need:

• A professional and user-friendly website
• A regularly updated social media profile
• Online customer testimonials (both on your website and on third party reviews sites)
• Membership to an online directory (such as Checkatrade!)

Want to find out more about marketing your handyman business? Join Checkatrade today!

Maximising your digital marketing

When planning a digital marketing campaign for your handyman business, it’s important that all elements of your plan are aligned.

Start with your handyperson website

Your website is your online HQ. It is the place where potential customers will find out about your services, your experience, your qualifications and the area you serve.

It is also the place where they will be able to see examples of your work and read customer reviews.

When creating a website for your handyman business, some important things to include are:

• Your company name
• Contact information (telephone, e-mail, online contact form etc.)
• The area where you work
• The industry you work in (domestic, commercial, industrial)
• Pictures or videos of your completed work
• An easy way to make an appointment or request information
• A customer review section

Your website should be user friendly and easy to navigate. Use clear and attractive images where appropriate and check that your website works perfectly on all types of devices from mobile phones to tablets, laptops, and desk top computers.

Embrace social media

Social media is everywhere. If you don’t have a business profile on sites such as Facebook, Instagram, TikTok, and X (formerly Twitter) then you are missing out on huge opportunities to attract new customers.

Posting images and videos of your work on social media is a great way to engage with your customers.

Your social media profiles should also all link back to your website. This helps to join up all the different areas of your digital marketing.

Try PPC advertising

PPC (Pay Per Click) advertising is a powerful online marketing tool. When done well, PPC adverts appear at the top of certain keyword related internet searches.

Advertising through PPC is an effective way to ensure that customers can find your website. Have a read of our PPC guide to find out all you need to know about boosting your handyman business.

Joining online trade databases

Being part of a reputable online trader database will give your customers reassurance that they are working with a respected and vetted company.

Trade databases are also a great way to promote your handyman business and link back to your social media profiles and website.

When you want to join a reputable trade database to help your handyman business to thrive, look no further than Checkatrade!

Join Checkatrade today!

Did you know that Checkatrade member gain exclusive access to a wealth of benefits? These include things like reductions on public liability insurance, savings on software like Quickbooks, and much more.

As part of your Checkatrade profile, you can also set your location and the areas you would like to target.

This will help you to attract customers close to you, streamlining your sales and attracting the right customers for you.

Contact Checkatrade today to start the vetting process and learn more about what we can offer you.

FAQs

How to advertise handyman jobs?

As mentioned above, advertising your handyman services should include a combination of traditional and digital marketing.

Some ideas for marketing your handyman business include:

• Creating a website
• Building your social media following
• Partnering with local businesses
• Use business cards and leaflet drops
• Target property management companies
• Research service gaps in your local area

Always remember to stay positive when promoting your handyman business. The harder you work, the more success you’ll achieve.

How can I get more work for my handyman business?

Using a mix of both digital and traditional marketing is the best way to get more work for your handyman business.

Perhaps the most effective way to win more work is to become a Checkatrade member.

Customers trust the Checkatrade brand. When you become a Checkatrade member, we are endorsing your services to your potential customers.

This gives them peace of mind that they are working with a respected and professional handyman company.

Content disclaimer: This content has been created for general information purposes and should not be taken as formal advice. Read our full disclaimer here.