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Last updated: 6 January 2025
How can I benefit from SEO for construction companies?
Do you have a construction business and are wondering if you need to invest in SEO? To help your website show higher in search results, keep reading to find out all about SEO for construction companies.

In this guide, we’re here to help you understand what construction SEO is and how it can boost your business. So, let’s get started…
What is SEO for construction companies?
SEO is essentially a way of getting more people to visit your website. You do this by getting your website to rank higher on search engines like Google and Bing.
According to Search Engine Journal, 25% of people are likely to click the first Google search result they see*. So ranking higher is better for your business.
By actively using construction SEO, you can attract specific visitors who are actively looking for construction services.
For example:
Customers in your area who want to build an extension
Homeowners looking for someone to convert their loft
People thinking about a garage conversion project
How does construction company SEO work?
On a basic level, SEO has a lot to do with the words you use on your website.
The idea is that you include the exact phrases (known as ‘keywords’) that your potential customers are searching for.
When you have the right keywords on your website, search engines will see it as a strong match and rank your site highly.
Understanding keyword intent and keyword research
Pre-learning points Here's a breakdown of some digital marketing terms we'll be saying throughout this guide. Keywords - Keywords are what people type and search for online to get their solution. Also known as search phrases. Google is hit with millions of searches a day. From this search data

Link building for construction SEO
If you’ve done any research on SEO you may have heard the term ‘link building’. And it’s an important part of successful SEO for construction companies.
Link building refers to the process of building up a network of online links both to and from your website
More links to your website helps search engines prioritise your site
Any links from large, reputable websites can be hugely beneficial
For example, being a member of Checkatrade can help with your SEO strategy, as it highlights your business in more than one place, has a good authority, and can link to your website.
Ready to improve your SEO game? Check out our guide on how to boost your SEO.

5 benefits of construction SEO
Not sure if you should bother with SEO for your construction business? Think again.
Here are some of the reasons why it pays to invest in SEO for construction companies:
1. Improved visibility online
If you can optimise your website so that it matches the popular online searches for local construction companies, you’ll appear higher in search results.
The higher up the search results the more likely you are to generate more traffic to your website.
And that usually leads to increased enquiries from potential customers.
Checkatrade can help to boost your business
Get more construction leads coming your way - starting today!
2. Build a larger audience
One of the consequences of improving your visibility online is that you can reach a larger audience of people who know about your construction business.
And with a larger audience, you’ll increase the chances of potential customers getting in touch.
3. Engage with local customers
By targeting specific local searches for construction services you can attract customers in your area.
For example, if you regularly talk about town and city names, regions, or specific landmarks, it helps search algorithms pinpoint you for the right audience.
When you use targeted local SEO for construction companies, you can be more confident that leads are coming from local customers looking for your services.

4. Increase your business credibility
With a strong online presence for your business, you can massively boost your business’s credibility.
A professional website supported by positive customer reviews can work wonders for building customer trust in your business.
5. Use SEO insights for your advertising
The great thing about SEO is that you can get some really helpful insights into who’s searching for local construction services.
More specifically, you can see which terms they’re using for their searches. You can then use those terms for targeted advertising campaigns.
Construction marketing: Advertising for builders
Why is marketing for construction companies important? Whether you’re in need of more work or hiring extra staff, marketing is an essential part of business growth. It’s no different for anyone in the construction industry. And if you do it right, you could see plenty of new job leads in no time at
What’s the best SEO strategy for construction companies?
To help get you started, here are key steps that form part of a solid construction SEO strategy…
1. Keyword research
The first step for your construction company’s SEO strategy is to figure out which keywords you want your website to rank for.
Keywords tell you what terms people are most commonly searching for that are related to your business.
You then want to use them to dictate the topics your website’s content should cover. And the words and phrases you should include.
Checkatrade can help to boost your business
Get more construction leads coming your way - starting today!
2. Create great content to boost your construction SEO
Once you know which keywords you want to feature on your website, you need to create content to feature them.
There tend to be two main routes for this.
Pages targeting your main keywords and talking about your main services
Blog posts are a great way to engage with your audience about specific topics
Regular blog posts can help you rank better for a broader range of keywords and are a great way to demonstrate your experience and professionalism.
Need help with creating content?
If you don’t feel confident creating your own SEO content, don’t worry. There are plenty of content providers, content writers and content agencies out there.
They can create high-quality content for your site, targeting the keywords you want or even finding the right keywords for you.
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3. Optimise your business for local SEO for construction companies
If you’re planning to target customers in your local area, it’s a good idea to optimise your website for specific local keywords.
It’s also a good idea to create a Google My Business profile. That way your business will also appear in local directories and geography-based apps, such as Google Maps.
4. Use Checkatrade to boost your local SEO
By joining Checkatrade, gardeners can also get a bit of a boost towards their SEO. You get a well-optimised profile page and the chance to receive new customers.
With over 1.3 million job searches for building and construction workon our website in 2024**, there is a good volume of interest that you could benefit from.
Naturally, we won’t replace the work of SEO agency but are a good way for you to get more customers from people searching for building and construction jobs, with Checkatrade acting as an intermediary.
Getting a membership with Checkatrade means that you’ll show up for local searches too!
Want to grow your business in 2025?
Find more building and construction work with Checkatrade

Example SEO keywords for construction
Here are some examples of keywords relevant to SEO for construction companies in the UK:
“Construction companies in [location]”
“Construction companies near me”
“Building contractors in [location]”
“Building companies in [location]”
“General builders near me”
“General builders in [location]”
For targeted local SEO for construction companies, you might also want to create content to help you rank for specific services that you offer. For example:
“House extensions in [location]”
“Loft conversions in [location]”
“Kitchen renovations in [location]”
“House renovations near me”
Whatever your trade business has as your main services and locations, those will be a good set of keywords to start with.
Speaking to an SEO specialist or agency will help you define a strategy and make a plan of action for greater search success online.
Checkatrade can help to boost your business
Get more construction leads coming your way - starting today!
Other useful marketing guides
To help you boost your construction business, check out some of our other helpful business guides:
Get more clients for a building business or construction company
What are the best apps for construction workers and builders?
* Statistic cited by the Search Engine Journal on the article "Over 25% of People Click the First Google Search Result" written July 14 2020, last checked on 4th July 2025
** Internal search data from users of the Checkatrade.com website in 2024