Blog>Trade>Growing your trade business>How to grow a tiling business
Last updated: 2 January 2025
How to grow a tiling business
As a professional tiler, do you want to know how to grow a tiling business and take it to the next level? Well, you’re in the right place. Keep reading to learn about ways to win more tiling work and expand your business.
So, you’ve already taken the leap to start a tiling business. Now it’s time to be proactive in growing your business.
In this guide, we look at practical ways to grow your tiling business in the UK. So, let’s get started…
What does growth look like for your tiling business?
Before you can start taking action to grow your tiling business, you need to understand what “growth” you want to achieve.
The best way to do that is to make a plan. Your business growth plan should ideally cover the following points:
How you're planning to scale up your tiling business
How quickly you're planning to grow
A list of any new services or locations you want to cover
Any challenges you foresee and how you plan to overcome them
What marketing activities you're planning to carry out
How you plan to finance your growth
The key to growing any business is to grow at a sustainable rate.
That way you can win more business and continue to provide a high-quality service while you grow your business.
Need help with a plan to grow your tiling business? Check out our business development strategy guide below:
How to create a business development strategy - Free template included
What is a business development strategy? The business development process helps to identify, nurture, and acquire new customers and business opportunities to help grow your organisation and ensure its profitability. This may seem quite broad, but this is where your business development strategy
Ideas for growing your tiling business
Here are some effective ways to help you boost your business and win more tiling work…
Build a strong local reputation as a quality tiler
One of the best ways to win more work and grow your tiling business is to develop a strong business reputation in your local area.
You can do this through:
Deliver consistent quality work – Make sure that every job you do is completed to a high standard and pay attention to detail
Word-of-mouth – Recommendations can work wonders for your tiling business, so encourage happy customers to refer you to friends, family, and neighbours
Online reviews – Ask satisfied customers to leave positive reviews on platforms like Trustpilot, Google Reviews, and your Checkatrade profile
With a solid reputation as a reliable, high-quality tiling business, you should find it much easier to win more tiling work.
What is reputation management, and why is it important?
Together, customer reviews and testimonials - plus whether or not you have a functioning website and social media profile - form your business’s online reputation. Your online reputation is essential to growing your business and winning more work, so you need to find time to give it the attention it
Partner with local suppliers and contractors
Joining forces with other local businesses and tradespeople can be a brilliant way to generate more leads for tiling jobs:
Tile shops and suppliers – Build relationships with your local tile shops and suppliers, give them your business cards and offer to recommend their products in return
Builders and interior designers – Construction and interior design projects nearly always need a tiler and partnering can lead to consistent work
Other reliable tradespeople – If you work on any jobs with other skilled and reliable tradespeople, add them to your network to refer clients to each other
By creating a local network, you can increase your chances of getting more tiling work.
Upskill and offer specialist tiling services
In addition to general tiling services, you can widen your prospects by specialising in less common tiling skills:
Niche tiling services – You might want to consider learning skills such as mosaic tiling, Victorian floor restorations, or luxury bathroom tiling
Keep learning – Invest time in your professional development by attending workshops or courses on new tiling techniques, materials, and technologies
Ask your clients – Speak to potential and existing clients to understand what gaps there might be in the tiling services offered in your area
Whichever tiling services you offer, just remember to focus on delivering a first-rate tiling service for every job.
Get more work and grow your tiling business
Receive more tiling leads as a Checkatrade member
Offer guarantees and aftercare
The best way to show that you care about your work and offer a quality tiling service is to prove it:
Workmanship guarantee – This lets potential clients know that you stand by your work, which will often give them confidence to hire you
Aftercare services – Offering aftercare advice or follow-up visits to check on the tiling after a few months can lead to repeat business and referrals
We’re so convinced in this approach that we offer a guarantee to all homeowners who hire through Checkatrade member – which can help you win more work:
Win more work with our guarantee
The Checkatrade guarantee is designed to cover your work if a job has been booked through us. Naturally T&Cs and eligibility rules apply, but the guarantee has been shown to increase your chance of winning work with us*. It's a no-brainer - why not put the odds in your favour by making a song and
Invest in digital marketing
According to statistics, up to 95%* of people research a business online before buying a product or using a service.
With that in mind, here are some digital marketing ideas to grow your tiling business:
Build a high-quality, user-friendly business website that's designed to boost your SEO performance
Create and carefully curate**social media profiles** for your business
Encourage online customer reviews on your website and independent review sites
Invest in a membership for an online directory – like Checkatrade!
Want more ideas for reaching more customers for your tiling services? Why not download our free guide to business growth?
Don’t forget traditional marketing
As well as investing in your digital marketing, print marketing methods can be a great way to reach potential customers as a trade business in the UK.
You might want to try some of these popular printed marketing activities:
Mailing brochures and leaflets
Creating signs and branding for your vans and workwear
Sponsoring local events or sports teams with your company name
Adverts in local magazines and newspapers
Exhibiting at trade shows
Using billboards or smaller temporary signage
But remember that many customers will start by looking online so combine print marketing with thorough digital marketing.
Grow your tiling business with Checkatrade
With our digital marketing strategy and strong online presence, becoming a Checkatrade member makes it easier for customers to find you.
First, you’ll get a business profile on the UK’s leading trade directory.
You’ll also have an online listing on Google – something that can take months to achieve otherwise.
Help to secure more work
Checkatrade has been around for over 25 years, so homeowners looking for tradespeople often recognise our brand.
We have the tick that homeowners trust, which can help you win more business.
Save money
As a Checkatrade member, you'll get exclusive access to our partners. That includes exclusive offers and discounts to help you save money on tiling business essentials.
You'll find great savings on workwear, tools, equipment, insurance, van leasing, fuel, and more.
Already a member? Log in to our members' app now to see what offers are currently available!
Get more leads
In 2024 alone, there were over 218,000 job searches for tiling work on the Checkatrade website**.
And you can benefit from such substantial interest by joining Checkatrade today:
Get more tiling work coming your way
Find more jobs and enjoy discounts with a Checkatrade membership
Getting to grips with a Checkatrade membership
As a Checkatrade member, you and your business can benefit from features such as:
Display customer reviews, testimonials, and examples of your work on your profile page
Control your flow of leads by marking your availability in the Checkatrade app
Guarantee for work booked through us (T&Cs apply)
Money off helpful software such as Quickbooks
Great savings on the cost of public liability insurance
Manage customer enquiries on-the-go with free quoting/invoicing tool for our members
With the Checkatrade tick by your name, it makes your marketing just that little bit easier.
We’ll also help you with free marketing materials and exclusive discounts on business essentials.
Get more work and grow your tiling business
Receive more tiling leads as a Checkatrade member
* Data quoted January 2022 by Brand Rated on GlobalNewsWire (see here)
** Internal search data from users of the Checkatrade.com website in 2024
