Blog>Trade>Marketing>How to market your plastering business
Last updated: 2 January 2025
How to market your plastering business
Are you looking for ways to market your plastering business? From traditional advertising techniques to digital marketing strategies, here we are sharing the best marketing methods for plasterers.
How to market your plastering business
Are you looking for ways to grow your plastering business? Significant growth is often only possible with the help of an effective marketing strategy.
If you are a skilled tradesperson but don't know where to start when it comes to marketing your plastering business, we're here to help.
The first step of any marketing strategy is to establish your brand. This helps you stand out from your local competitors and make your business appealing to potential customers.
Some things to consider
Is your company name memorable and relevant to your business?
Have you got an eye-catching company logo?
Do you have a competitive edge? For example, special offers for new customers
What is your current local reputation?
Who are your ideal customers? For example, do you want to work on small projects or larger plastering jobs?
Planning ahead
Once you have formed a good understanding of your business and target customers, it is time to develop your marketing strategy.
Many sole traders and small business owners use both traditional and digital marketing methods to attract customers. While traditional advertising still has its benefits, digital marketing techniques often generate more business leads.
Let's take a closer look at the most effective marketing strategies for plasterers. This expert guide will help you to discover the best ways to promote your plastering business and find more jobs.
Want more than a marketing plan?
Find more plastering work in your local area as a Checkatrade member
Traditional marketing methods for plasterers
It is often a good idea to advertise your business on and offline to reach as many potential customers as possible.
After all, while most people do search for tradespeople online, some homeowners still prefer to hire plasterers the old fashioned way.
The internet has helped plastering businesses to thrive but the following traditional marketing methods still deliver good results:
Brochures
Flyers
Leaflets
Business cards
Uniform/workwear with brand logo
Van branding
Radio advertisements
Newspaper and magazine advertisements
Posters on public noticeboards
Networking events
Usually, a good combination of different marketing techniques will help you to reach a wider base of potential customers.
How to grow a plastering business
What is business growth? Before you start trying to generate more leads and win more jobs, you need to understand that growing your plastering business involves more than just getting more work. As your plastering business grows, you’ll need to ensure that you still offer the same high-quality
The importance of digital marketing
Your plastering business is unlikely to reach its full potential if you are only using traditional marketing methods.
Digital marketing is essential for growing your business's online presence and gaining more visibility. A good digital marketing strategy generally includes several online advertising techniques.
Something to consider is that there were over 655,000 searches for plastering jobs via Checkatrade in 2024* and recent research reveals over 50% of consumers check online reviews before making a purchase.
Want to come on board? Our fixed membership option lets you build the plan that’s perfect for you and your business needs.
Grow your plastering business
Develop your job leads and save on business essentials
Creating a business website
If you're online, then potential customers can use your website to see which services you offer, read reviews and hire you for their job. Hiring a professional website designer is less budget-friendly but often leads to a better finished result.
Alternatively, you can save money by building your website yourself. Platforms such as WordPress, Wix and Squarespace offer free packages and are fairly easy to use.
Here is a list of important information to include on your website:
Company name
Company logo
Contact information - telephone number, email address
Booking system
Customer reviews
Images of previous plastering projects
Details of services offered
Locations you work
Your website will provide potential customers with their first impression of your business. Make sure they form a positive opinion by creating a professional looking and easy to navigate website.
How to make a website for a new business
How to make a website for a small business? Today, a business website is essential. Customers use the internet for everything. From product research to opening hours and location, your website is the one-stop shop for all your customers’ needs. Creating a website may seem daunting. With a bit of
Ways to increase the online visibility of your plastering business
Unfortunately, simply building your website will not be enough to grow your business. Once your website is ready, it is time to make it stand out amongst the thousands of other plastering websites online.
There are several digital strategies you can use to market your plastering business:
PPC advertising
Pay Per Click advertising (PPC) helps get more people visiting your website. For example, you will often see 'sponsored' websites at the top of search engine results.
Bidding on keywords and purchasing PPC advertisements helps your website be seen by your target audience.
PPC advertisements are shown on various platforms (such as Google) and you will be charged every time someone clicks through to your site.
Enhance website SEO
Potential customers will not be able to find your website if you do not implement an effective SEO (search engine optimisation) strategy. Enhancing your website's SEO is essential if you want your business to appear high up in a user's search results.
Here are some expert tips on how to optimise your website for search engines:
Make sure your website is easy to navigate and has a quick page loading time
Use relevant keywords throughout your website's content. For example, plastering in [location] or find local plasterers
Write unique content for each webpage
Optimise your website layout for mobile phone use
Consider adding a blog to your website and posting regular content. Blog posts about plastering trends or interiors inspiration can attract more customers
Add images to your website and include keywords in the image alt-text
We understand that optimising your website for search engines can be time consuming. You can spend time improving your website's SEO yourself or hire a marketing agency to do the work for you.
How to boost your SEO for trades businesses
SEO is now a multi-billion-pound industry, focused on improving website visibility. It’s a complex process and often one where those with the biggest budgets get the best rewards. By joining Checkatrade, we offer some great solutions to help improve your rankings and gain new customers from search
Grow your social media following
As well as your professional website, it is often advisable to set up social media profiles for your plastering business.
Your potential customers are logging onto platforms such as Facebook, TikTok and X every single day. So why can't you?
Here are some quick tips for growing a social media following:
Frequently post engaging content
Include a call to action in your posts (such as book now, get in touch, etc)
Post varied content - for example, videos, photographs and written content
Interact with your audience - respond to comments, like posts on your profile
Network and advertise your plastering business in local online groups
Pay to advertise and boost posts
Use your social media profiles as a space to post about upcoming offers and share images of your plastering work.
Social media is also a good place to share feedback from your customers. After completing a project you can ask your customers to leave a review on your profile.
Marketing your small business on social media
Marketing, particularly social media marketing, can often be overlooked by small businesses as they assume it’s too much effort. Whilst it might require some time and energy, the business benefits of social media definitely make it a worthwhile job. To make sure you can find the best way to use
Marketing your plastering business with Checkatrade
Finding the time to effectively market your plastering business can be difficult when you are busy working. Also, costs can quickly add up when you are paying for traditional ads and hiring professionals to implement your digital marketing strategy.
Whether you are a sole trade or run a small plastering business, you can save time and money by joining Checkatrade.
Millions of homeowners visit our website every month and use our search tool to find local tradespeople just like you. With a Checkatrade business profile you can increase your business's online visibility and secure more plastering work.
By joining Checkatrade you can also receive the following benefits:
An SEO-enhanced business profile
Increased local visibility
More business leads
Exclusive discounts on business essentials - such as insurance and workwear
Great savings on software such as Quickbooks (members get 75% off)
The recognised Checkatrade 'tick of approval'
Sign up today and let us enhance your business marketing efforts. Our fixed term membership plans give you an easier way to help manage marketing spend for a set volume of leads.
Starting your Checkatrade journey
Why should tradespeople join Checkatrade? Checkatrade is making it easier for reputable tradespeople to find work and take on more projects. In 2024 alone, there were over 22 million searches for skilled trade jobs on the Checkatrade website.* It highlights how popular the service has become with British homeowners.
Marketing ideas for plasterers - checklist
Running short on time? Here is a brief checklist of effective ways to market your plastering business:
Establish a strong company brand
Work out who your target audience / ideal customer is
Use both traditional and digital marketing methods
Effective traditional marketing methods include posting flyers, handing out leaflets and local newspaper advertisements
Digital marketing techniques include growing a social media following and building a business website optimised for search engines
Build a positive local reputation
Feature customer reviews on print adverts and online profiles
Join Checkatrade and be found by local customers searching our trade directory
Want more than a marketing plan?
Find more plastering work in your local area as a Checkatrade member
* Internal search data from users of the Checkatrade.com website between 1st January and 31st December 2024
