Blog>Trade>Marketing>How to market your flooring business
Last updated: 2 January 2025
How to market your flooring business
Are you looking for effective ways to market your flooring business? Read on to discover a wide range of traditional and digital marketing strategies that will lead to business growth and success.

How to market your flooring business
Are you looking for ways to successfully market your flooring business? If so, you have come to the right place.
Growing a flooring business can be challenging, especially if you have lots of local competition. An effective marketing strategy is essential if you want to stand out from the crowd and build your client base.
There are several important factors to consider when developing your marketing strategy:
Target audience - Think about who your ideal customer is
Location - Looking for local leads or are you willing to travel further afield?
Budget - Ads and marketing campaigns cost money - have you got the funds?
Branding - You want to become a recognisable local business with a memorable name and an eye catching logo
Local competition - Are there many other flooring businesses in your area? If so, consider things you can do to give yourself a competitive edge - such as special offers or new customer discounts
How to get flooring leads
Generating flooring job leads So, you’ve recently set up your own flooring business. You’ve got a steady flow of customers, but you want to take your company to the next level. To do this, you’re going to need to generate some convertible flooring leads. Whether you plan to focus on the home

Creating a successful marketing strategy
Creating an effective marketing plan will be easier once you know who your ideal customer is and have an advertising budget in mind.
Sole traders and small business often implement both traditional and digital marketing strategies.
Traditional marketing - Advertising campaigns that are carried out using traditional print or broadcast media. For example, TV and newspaper advertisements
Digital marketing - A digital marketing campaign takes place online. This marketing strategy often involves the use of social media, email newsletters and search engine advertisements
So which would suit your flooring business better?
Traditional marketing ideas for tradespeople
Examples of traditional marketing methods include:
Newspapers / magazine advertisements
Television advertisements
Local radio advertisements
Printing brand logo on workwear, work vans and business stationary
Branded company signs
Pinning posters on local noticeboards
Posting leaflets through letterboxes
Handing out flyers
Networking events
Traditional marketing methods are an effective way to increase your flooring business's client base.
That being said, more and more homeowners are searching for tradespeople online and a good digital marketing strategy is also needed.
Grow your flooring business
Get more leads and enjoy exclusive discounts
Developing a digital marketing strategy for your flooring business
Every year, more and more consumers are checking for tradespeople like you online, even before they want to book a job.
And we've already seen that interest grow!
For example, there were over 473,000 searches for carpets and flooring jobs via Checkatrade in 2024.* That means there are thousands of homeowners out there who are looking for businesses just like yours!
Potential customers are more likely to find your business online if you have a good digital marketing strategy.
Not sure where to start? Don't worry, we're here to help.

Enhancing your website for search engines
Your website will only generate business leads if it can be found by your customers. Make sure your website shows up in Google search results by optimising your content.
A good SEO (search engine optimisation) strategy is an effective way to get more eyes on your flooring business.
The higher your search engine ranking, the more potential customers you will have visiting your website.
Use relevant keywords throughout your website's content
Make sure your website has a quick page loading time
Create webpages that are user friendly and easy to navigate
Write unique content for each webpage
Add images and include relevant keywords in the alt-text
Regular blog posts about flooring trends and inspiration can attract more customers
Make sure your website is optimised for mobile phone use
Improving your website's SEO can be time consuming. Regardless how long it takes, optimising your website for search engines is essential if you want to generate more online leads.
It is possible to enhance your website's SEO yourself or you can hire a professional to do the work for you.
How to boost your SEO for trades businesses
SEO is now a multi-billion-pound industry, focused on improving website visibility. It’s a complex process and often one where those with the biggest budgets get the best rewards. By joining Checkatrade, we offer some great solutions to help improve your rankings and gain new customers from search
PPC advertising
Paying for sponsored advertisements is another easy way to grow your business's online presence.
PPC (pay per click) advertising can help your flooring business to gain more visibility on Google and other search engines.
With a PPC advertising campaign, people searching for local floor installers will have no problem finding your business website.
You will need to bid on keywords relevant to your business and you will only be charged when someone clicks through to your website.
Set up social media profiles
Social media profiles are free to set up and are a powerful marketing tool. Don't miss out on countless new leads by neglecting to grow a social media following.
Make sure you include the following information on your flooring business social media profiles:
Company name
Company logo / branded images
Working hours
Contact information
Link to your business website
Customer reviews
Images of your work
Creating a profile on Facebook, X and TikTok is a quick and easy process. Once your profile is set up, use your social media account to share information about your flooring business and use the tools available to find potential customers.

How to grow a social media following
Just like your website, your social media profiles will be pointless if no one is visiting them.
The good news is that marketing your flooring business on social media doesn't need to be difficult.
Following these steps can help you increase your followers and reach more people:
Post regular content
Make sure your content is engaging and relevant for your target audience
Pay for social media adverts or 'boost' your posts
Engage with your audience by replying to comments and liking their posts
Advertise and network in local groups on Facebook and other social media platforms
Encourage customers to leave reviews on your social media profiles
Include call to actions in your content (such as find out more or book now)
Marketing your small business on social media
Marketing, particularly social media marketing, can often be overlooked by small businesses as they assume it’s too much effort. Whilst it might require some time and energy, the business benefits of social media definitely make it a worthwhile job. To make sure you can find the best way to use

Marketing your flooring business with Checkatrade
Does all of this sound like a lot of extra work? We understand that implementing a successful digital marketing strategy can be time consuming. At Checkatrade, we can help you to grow your business's online visibility.
Get more flooring customers by becoming an approved Checkatrade member.
Millions of homeowners visit Checkatrade every month. With the help of our internal search tool, our visitors can find local businesses in just a few clicks.
Help more customers discover your flooring business by setting up an SEO enhanced Checkatrade profile.
Join Checkatrade and receive the following benefits:
Increased online and local visibility
An SEO-enhanced business profile
More leads for your flooring business
Exclusive discounts on business essentials - such as 20% off public liability insurance and savings on RAC breakdown cover
Receive the recognised Checkatrade 'tick of approval'
Boost your digital marketing efforts and enjoy many other perks when you join our trade directory. Our fixed term membership plans give you an easier way to manage marketing spends for a set volume of leads.
Starting your Checkatrade journey
Why should tradespeople join Checkatrade? Checkatrade is making it easier for reputable tradespeople to find work and take on more projects. In 2024 alone, there were over 22 million searches for skilled trade jobs on the Checkatrade website.* It highlights how popular the service has become with British homeowners.
Marketing ideas for floor installers - checklist
Need quick marketing tips? We're on it. Here is a list effective marketing strategies for sole traders and small businesses:
Establish your ideal customer and create campaigns with your target audience in mind
Develop a strong brand - memorable business name, recognisable brand logo etc
Use both traditional and digital marketing strategies
Traditional marketing methods include handing out leaflets and purchasing advertising space in local newspapers
Effective digital marketing strategies include creating an SEO enhanced business website and growing a following on social media
Build a positive reputation in your local area
Feature customer feedback on both print and digital advertisements
Join Checkatrade and be easily found by homeowners searching for local tradespeople
Want to generate more local leads?
Join Checkatrade to grow your flooring business
* Internal search data from users of the Checkatrade.com website in 2024