How to market your flooring business

How to market your flooring business

Are you looking for ways to successfully market your flooring business? If so, you have come to the right place.

Growing a flooring business can be challenging, especially if you have lots of local competition. An effective marketing strategy is essential if you want to stand out from the crowd and build your client base.

There are several important factors to consider when developing your marketing strategy:

• Target audience – Think about who your ideal customer is
• Location – Looking for local leads or are you willing to travel further afield?
• Budget – Ads and marketing campaigns cost money – have you got the funds?
• Branding – You want to become a recognisable local business with a memorable name and an eye catching logo
• Local competition – Are there many other flooring businesses in your area? If so, consider things you can do to give yourself a competitive edge – such as special offers or new customer discounts

Creating a successful marketing strategy

Creating an effective marketing plan will be easier once you know who your ideal customer is and have an advertising budget in mind.

Sole traders and small business often implement both traditional and digital marketing strategies.

• Traditional marketing – Advertising campaigns that are carried out using traditional print or broadcast media. For example, TV and newspaper advertisements
• Digital marketing – A digital marketing campaign takes place online. This marketing strategy often involves the use of social media, email newsletters and search engine advertisements

So which would suit your flooring business better?

Traditional marketing ideas for tradespeople

Examples of traditional marketing methods include:

• Newspapers / magazine advertisements
• Television advertisements
• Local radio advertisements
• Printing brand logo on workwear, work vans and business stationary
• Branded company signs
• Pinning posters on local noticeboards
• Posting leaflets through letterboxes
• Handing out flyers
• Networking events

Traditional marketing methods are an effective way to increase your flooring business’s client base.

That being said, more and more homeowners are searching for tradespeople online and a good digital marketing strategy is also needed.

Developing a digital marketing strategy for your flooring business

Every year, more and more consumers are checking for tradespeople like you online, even before they want to book a job.

And we’ve already seen that interest grow!

For example, there were over 473,000 searches for carpets and flooring jobs via Checkatrade in 2024.* That means there are thousands of homeowners out there who are looking for businesses just like yours!

Potential customers are more likely to find your business online if you have a good digital marketing strategy.

Not sure where to start? Don’t worry, we’re here to help.

Enhancing your website for search engines

Your website will only generate business leads if it can be found by your customers. Make sure your website shows up in Google search results by optimising your content.

A good SEO (search engine optimisation) strategy is an effective way to get more eyes on your flooring business.

The higher your search engine ranking, the more potential customers you will have visiting your website.

• Use relevant keywords throughout your website’s content
• Make sure your website has a quick page loading time
• Create webpages that are user friendly and easy to navigate
• Write unique content for each webpage
• Add images and include relevant keywords in the alt-text
• Regular blog posts about flooring trends and inspiration can attract more customers
• Make sure your website is optimised for mobile phone use

Improving your website’s SEO can be time consuming. Regardless how long it takes, optimising your website for search engines is essential if you want to generate more online leads.

It is possible to enhance your website’s SEO yourself or you can hire a professional to do the work for you.

PPC advertising

Paying for sponsored advertisements is another easy way to grow your business’s online presence.

PPC (pay per click) advertising can help your flooring business to gain more visibility on Google and other search engines.

With a PPC advertising campaign, people searching for local floor installers will have no problem finding your business website.

You will need to bid on keywords relevant to your business and you will only be charged when someone clicks through to your website.

Set up social media profiles

Social media profiles are free to set up and are a powerful marketing tool. Don’t miss out on countless new leads by neglecting to grow a social media following.

Make sure you include the following information on your flooring business social media profiles:

• Company name
• Company logo / branded images
• Working hours
• Contact information
• Link to your business website
• Customer reviews
• Images of your work

Creating a profile on Facebook, X and TikTok is a quick and easy process. Once your profile is set up, use your social media account to share information about your flooring business and use the tools available to find potential customers.

How to grow a social media following

Just like your website, your social media profiles will be pointless if no one is visiting them.

The good news is that marketing your flooring business on social media doesn’t need to be difficult.

Following these steps can help you increase your followers and reach more people:

• Post regular content
• Make sure your content is engaging and relevant for your target audience
• Pay for social media adverts or ‘boost’ your posts
• Engage with your audience by replying to comments and liking their posts
• Advertise and network in local groups on Facebook and other social media platforms
• Encourage customers to leave reviews on your social media profiles
• Include call to actions in your content (such as find out more or book now)

Marketing your flooring business with Checkatrade

Does all of this sound like a lot of extra work? We understand that implementing a successful digital marketing strategy can be time consuming. At Checkatrade, we can help you to grow your business’s online visibility.

Get more flooring customers by becoming an approved Checkatrade member. 

Millions of homeowners visit Checkatrade every month. With the help of our internal search tool, our visitors can find local businesses in just a few clicks.

Help more customers discover your flooring business by setting up an SEO enhanced Checkatrade profile.

Join Checkatrade and receive the following benefits:

• Increased online and local visibility
• An SEO-enhanced business profile
• More leads for your flooring business
• Exclusive discounts on business essentials – such as 20% off public liability insurance and savings on RAC breakdown cover
• Receive the recognised Checkatrade ‘tick of approval’

Boost your digital marketing efforts and enjoy many other perks when you join our trade directory. Our fixed term membership plans give you an easier way to manage marketing spends for a set volume of leads.

Marketing ideas for floor installers – checklist

Need quick marketing tips? We’re on it. Here is a list effective marketing strategies for sole traders and small businesses:

• Establish your ideal customer and create campaigns with your target audience in mind
• Develop a strong brand – memorable business name, recognisable brand logo etc
• Use both traditional and digital marketing strategies
• Traditional marketing methods include handing out leaflets and purchasing advertising space in local newspapers
• Effective digital marketing strategies include creating an SEO enhanced business website and growing a following on social media
• Build a positive reputation in your local area
• Feature customer feedback on both print and digital advertisements
• Join Checkatrade and be easily found by homeowners searching for local tradespeople

* Internal search data from users of the Checkatrade.com website in 2024