Blog>Trade>Marketing>Reasons you shouldn't join Checkatrade
Last updated: 19 December 2024
Reasons you shouldn't join Checkatrade
If you're looking for reasons to avoid Checkatrade, then you'll find them here. Happy with referrals from old customers? Want more alone time? Close this page and run away. Scream if you must! If you think we're kidding, read on for the top outcomes of becoming a Checkatrade member, and why it might not be right for you.
Here's why choosing to sign up to our platform could be the biggest (and best) mistake you could ever make.
Why great legitimacy leads to great responsibility
If you manage to pass our 12-point checks, that means we vouch for your business. We believe in you so much, we'll even guarantee your work* for your customers.
However, with great legitimacy comes great responsibility. So, you'll have to live up to our hype game. You'll need to be the best at working in your field.
We're 99% sure you could move the moon with your bare hands, but you'll need to make sure you take on a manageable work-life balance and only accept jobs you can handle with open arms.
Like overly zealous and proud parents, we're not always right about our opinions on your limitations.
Your diary will never be empty again
Signing up to Checkatrade and doing all the right things with your profile will mean less of those clear and crisp white spaces in your diary.
Forget sitting at your kitchen table in the morning and enjoying a freshly brewed coffee. You're a flask person now.
Thanks to our bi-monthly directories, intensive SEO strategy, optimised advertising and updated technology, we've made it even easier to win work. Your diary will never again know the horror of loneliness.
Top tip: Checkatrade members could win even more work by telling their customers about the Checkatrade guarantee*.
You'll be envied by the local competition
We all like to be liked. However, joining Checkatrade means eating alone at the cafeteria table forevermore.
Shunned from local society due to your enviable success, expect fake smiles or outright hostility from your competitors – and don't expect an invite to your local tradesperson gala any time soon.
Why not comfort yourself by reading all your juicy reviews instead, as they get indexed by Google?
You'll be haunted by the jingle
If you haven't heard the Checkatrade jingle yet, this is your first warning to never Google it, or join us as a member.
You'll be amazed at how everyone knows the tune. And will sing it to you, day in, day out. Even your youngest relatives will never stop.
And then you won’t be able to get it out of your head. A reminder, each and every time a lead notification blares through your phone on the Trade App.
If you've woken up in the middle of the night, dazed and disorientated with an insatiable need to check, check, check everything you own, it's already too late.
Why you'll become obsessed with your profile
Instagram is out; Checkatrade profiles are in.
Forget pleasing an algorithm no one understands. All you'll want to do is obsessively check your profile page and bask in the glory of your best work.
It's a showcase, a shrine, an art piece, and it's all yours.
Think you have no time or can't be bothered?
Imagine we hand you your very own Checkatrade profile. You think, "job done, I'll sit back and relax now."
Think again. You'll have to put in the effort on your end to make your profile work.
"Work!? What kind of work?" we hear you ask.
You would need to regularly add new photos to your profile. You would even need to experiment with your profile description, services, and postcodes to see what works in getting people to find your profile.
If it sounds like too much effort, then Checkatrade definitely isn't for you. Run while you still can!
Wait, you want to join us?
Don't say we didn't warn you!
Why fame is a burden few can handle
Being in demand is a HASSLE. Eurgh, the endless praise, the adoring fans, the need to wear sunglasses at all times. It's not for everyone.
Save yourself the burden of repeat business, glowing reviews, and numerous recommendations. The last thing you need is a high level of success; it just goes to your head. Stay happy and humble.
Why you can never hide your identity again
This brings us to our next point. It's with a heavy heart we tell you how you'll never win at hide-and-seek again.
Due to the iconic logo, eye-catching vinyl stickers for your van, plus a bunch of branded materials, you'll stand out like a sore thumb.
When combined with your Checkatrade level of fame, this is problematic. It will do your street-cred no favours when you can't hide from potential customers.
Why we'll never stop trying to make your life easier
Are we a little too eager to please sometimes? Perhaps. Does it mean when we do things just to show we care, we'll stop letting you know? Possibly not. If we always update our service and technology just for you, we like to think its to make your life easier, not fill up your inbox with notifications.
Want some examples of how intrusive we've been?
Over the past few years, we've added a shiny (and free) quoting and invoicing tool, saving our poor members around 2.5 hours of admin time a week. And we know how much everyone loves admin.
We recently introduced a consumer app too, to make it even easier for potential customers to get hold of you and request your services. How could we? It just seems mean.
Next thing you know, we'll have streamlined job management, thought up ways to increase your lead count even further, and work on secure payment tools for added peace of mind... the scandal!
So, what's your decision?
We hope we've made our point and the reasons why Checkatrade may not be right for you to join.
Of course, we can't stop you if you're the rebellious type, but let our warning stay in your head if you do sign up for the most trusted and popular trade site in the UK.
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