Blog>Trade>Marketing>Using social media marketing for construction companies
Last updated: 2 January 2025
Using social media marketing for construction companies
Social media might not be the first thing you think of when it comes to marketing a construction company. Social media marketing for construction companies, however, is a great way to get more customers and grow your business.
Whether you run a small, medium, or large-scale construction company, doing some social media marketing can help your business thrive.
Although it can be time-consuming and will certainly take a bit of effort, with some perseverance, social media marketing can help your construction company to skyrocket.
Let’s have a look at some of the benefits of social media marketing for construction companies.
Social media marketing for construction companies
The benefits of social media marketing for construction companies shouldn’t be underestimated.
Social media is a powerful tool to help you to:
Boost sales
Engage with customers
Build brand awareness
Keep reading to find out some of the main benefits of using social media marketing for your construction company.
1. Better customer relationships
As a construction worker, you’re sure to have many face to face interactions with your customers and the general public.
You know how important making a good impression on customers and potential customers can be. This is true both in person and online.
Social media marketing is a great way to interact with your customers. You can use it to answer customer questions, respond to feedback, and communicate directly and instantly with your customers.
Want to grow your construction business?
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2. Attract more new customers
Social media marketing is also a great way to attract new customers. The more relevant high-quality content you post, the broader your reach will be.
Sharing photos and videos of your work on social media is a great way to connect with new customers
You can also introduce people to who you are with 'Meet the Team' type posts
Where possible, and when permission is give, you could also tag your existing customers and contacts in your posts. This way, they will potentially share your content and help you to reach a much wider customer base.
3. Improve your reputation
Reputation is everything when it comes to a construction company. Customer reviews, positive or negative can help make or break a business.
If you get any positive customer reviews, make sure to post them on your social channels. This will help you to build trust in your brand.
If you get any negative reviews, make sure you respond to them quickly and politely. This way, a negative review can be turned into a positive one with the right approach.
How to build trust with customers
How do you become a trusted tradesperson? You might say by doing a great job, and you’re not wrong. But there are quicker ways to help homeowners trust you straight away. Read on to see how to build trust with customers and get where you want to be. Some simple changes could save your business years
4. Boost brand awareness
Social media marketing for construction companies is also a great way to build brand awareness. Be sure to keep all your platforms consistent with regards to your business branding.
This includes:
Use the same logo
A catchy business name
Consistent messaging within posts
Identical colour scheme
The same font/text
Having a consistent approach across all of your marketing channels will help your customers to find you and associate key information with your construction business in a consistent way.
5. Bring more customers to your website
Whenever you post a video, photo, offer, or message on social media, make sure you add a link to your website.
This way you can bring more potential customers to your website where they can:
Browse your relevant products
Understand the services you offer
Find out all they need to know about the area you work
See your reviews to understand your reputation
You can also link your social media posts to your Checkatrade profile to ensure that your customers know that you are a fully vetted and approved company.
Not yet a Checkatrade member? Take the checks today to get started and win more customers for your construction business.
Checkatrade members get more for their money
Our members save ££££s every year on business essentials
Paid and organic social media marketing
When embarking on your social media journey, you have two options. Organic social media marketing and paid social media marketing.
Let’s have a look at what each one has to offer.
Organic social media marketing for construction companies
Organic social media marketing is the first thing to try when you’re new to using social media to promote your business.
To get going, all you need to do is set up your social media profiles and start posting. Organic marketing will take some effort, however. To get the best results, you’ll need to post regularly to maximise customer engagement.
You could choose to:
Post images of completed projects
Add videos or short snippets of funny on-site incidents
Write informative content
Whatever you decide to do, make sure that you’re always consistent and relevant to your customers.
Want to grow your construction business?
Find more work as a Checkatrade member
Paid social media marketing for construction companies
Paid social media or social media advertising involves paying for your content to be shared on social media.
This can include:
Boosting your organic content to reach a wider audience
Displaying ads on social media feeds (promoted or sponsored posts)
If you can afford to spare some cash, paid social media marketing can be highly effective for your construction company.
It’s often worth a try and is most effective when done alongside your organic social media marketing.
What are the best social media platforms for construction companies?
The best social media platform for your construction company will ultimately depend on which platform is used most by your customers.
As this is very difficulty to find out, it’s a good idea to set up social media profiles all the most used platforms.
Facebook – the most popular platform with the most users.
X (formerly Twitter) – add posts and tag users to connect.
Instagram – perfect for before and after project pics.
Youtube – videos and video testimonials from your customers.
TikTok - short vids to promote your latest work
Pinterest - attractive images of high-end projects
Having a good selection of marketing channels can increase your chances of being seen by potential customers. But it can also be demanding on your time.
You might consider employing the services of a marketing executive or social media agency to help you develop your online output.
Want to grow your construction business?
Find more work as a Checkatrade member
Why become a Checkatrade member?
Becoming a Checkatrade member is a great way to promote your construction company.
With over 1.3 million searches for building and construction work on our website last year*, why would you want to miss out on that volume of customer interest?
As an approved Checkatrade member, you get access to a wide range of benefits including:
Detailed business profile
Valuable job leads sent directly to you
Professional support and advice
Access to the Checkatrade app
Discounts on tools and materials
Take the checks today to start your Checkatrade journey!
Is a Checkatrade membership worth it?
One way to figure out whether the cost of something is worth it is to look at ROI (Return on Investment). In its most basic sense, this is how much something costs compared with the income it generates. Working out the ROI of a Checkatrade membership is definitely a must-do for any trade business
FAQs
How is social media used in the construction industry?
Social media platforms are used in the construction industry to promote services, showcase projects, connect with customers, and build a business' brand.
Does social media work for construction companies?
Yes. Social media can be a powerful tool to win more business for your construction company.
By trying out some of the ideas above, you should soon see your business increase.
How often should a construction company post on social media?
This depends on how much relevant content you have to share. For example, if you are running an offer, you should post regularly about this while the offer is valid.
Try to be consistent with your posts and get into a regular patterns of posting at times when you get most engagement.
Checkatrade members get more for their money
Our members save ££££s every year on business essentials
* Internal search data from users of the Checkatrade.com website in 2024
