Blog>Trade>Marketing>How to get clients for a doors and windows company
Last updated: 3 January 2025
How to get clients for a doors and windows company
Trade businesses that specialise in fitting windows and doors can use many ways to win work. This article looks at the best techniques to find and keep clients for your business, whether just starting out or looking to grow.
It looks like doors and windows installers are going to get a lot busier. New government pledges to increase home building will lead to more work for people across a range of trade disciplines.
On top of that, to meet the UK’s target of net zero carbon emissions by 2050 some 80 million windows will need replacing.*
Growing demand puts skilled doors and windows installers at a premium. Of course, the key is to make sure you successfully tap into that demand.
In this article, we highlight the key ways to bring in customers.
Sales activity
Marketing activity
Want to get more clients for your window or door company? Keep reading for some inspiration!
Open the window on new business opportunities
Get support and find leads in your local area
Window sales and lead generation ideas
Let’s start by looking at sales activity for a doors and windows company. This is where lead generation comes into play.
You can create:
General sales leads
Tactics to generate sales leads are varied. Decide what works best for your trade business. They are usually based around finding new customers.
Sales leads can be a bit hit and miss, though. What may sound like a strong lead on paper could turn out to be a dead end. You could spend time and effort pursuing a lead with nothing to show for it.
Getting more window fitting leads for your trade business
Keep a fuller schedule with more leads for window fitters Whether you're just dipping your toe in, or you've been a tradesperson for years, you need to make sure your window fitting business can be found by more people. Getting more window and door jobs means keeping the leads coming in. Sorting out
Promoting your window or door company
Think of your sales as the end result of pouring lots of leads into a funnel. The sales that your window company does at the end of the funnel are what generates revenue.
First, you have to pour in the leads. Promotional activity such as marketing helps you do that. Our handy free marketing guide can help you.
Marketing activity covers a wide area. Hone in on activities likely to generate the best responses for your trade business.
Using social media
If you think promoting your business on social media is confusing or not essential, think again. Social media is a great way to show a personal side and reach out directly to people.
Trying word-of-mouth marketing
While some marketing activities might cost you money, one type is totally free. Word-of-mouth marketing can be highly effective.
After all, what’s more persuasive than one customer singing your praises to other customers?
Creating business promotions
Another practical way to get clients is through business promotions. These can be highly effective for small businesses working locally.
They needn’t cost much. You can use promotions to target certain geographic areas.
You can leave promotional material with customers and encourage them to share it with their neighbours.
Open the window on new business opportunities
Get support and find leads in your local area
The importance of unbeatable customer experiences
As a doors and windows business, at the end of the day, what you need is customers. Building strong relationships with customers is the bedrock of a good business.
It’s easy to get customer relationships wrong. But it doesn’t take a huge effort to get them right.
Decide on the best ways to generate positive customer experiences. Your trade business reputation relies on it.
What is customer advocacy and how can you use it to build your brand?
What is customer advocacy? Customer advocacy is basically when previous customers promote your products or services. Some of the ways customer advocates can help boost your brand include: Reviews Blog posts Case studies Backlinks Word of mouth marketing Customer advocacy is often more effective than
How to open doors to more business
There are other ways to get clients for your doors and windows company. Joining a trade association, for example, can be rewarding in many ways such as sales lead generation.
Not convinced about finding more window/door work by yourself? Why not come on board with Checkatrade?
Our members receive our help with new enquiries. Alongside a range of other benefits, including:
Dedicated membership advice team
Work guarantee up to £1,000 (T&Cs apply)
Exclusive offers and discounts
Reduced cost of business essentials such as materials, tools and workwear
Our fixed term membership plans give you an easier way to help manage marketing spend for a set volume of leads.
With over 1 million job searches for windows/doors/conservatories in 2024 on the Checkatrade website**, there is a range of existing customer interest to discover. Why not speak to someone in our team and find out how we can help you!
What do you need to become Checkatrade approved?
Becoming a Checkatrade member comes with a whole host of benefits, but the biggest has to be gaining our seal of approval. Homeowners tend to expect a commitment to quality when it comes to the Checkatrade tick, which can help you to win more business. Here are the checks you'll need to pass to join our directory.
Key takeaways
Ambitious housebuilding targets in the UK mean demand is rising for doors and windows companies
Generating a steady flow of sales leads is an important way to maintain a flow of new customers
Having clear marketing plans helps you target the people you want to reach
Strong customer relationships build loyalty and a solid bedrock of work
Ready to take your business to the next level?
Find more leads as a Checkatrade member
* Figures quoted by the Glass and Glazing Federation (Article dated October 2023)
** Internal search data for users of the Checkatrade.com website in 2024
