How to get clients for a doors and windows company

It looks like doors and windows installers are going to get a lot busier. New government pledges to increase home building will lead to more work for people across a range of trade disciplines.

On top of that, to meet the UK’s target of net zero carbon emissions by 2050 some 80 million windows will need replacing.*

Growing demand puts skilled doors and windows installers at a premium. Of course, the key is to make sure you successfully tap into that demand.

In this article, we highlight the key ways to bring in customers.

• Sales activity
• Marketing activity

Want to get more clients for your window or door company? Keep reading for some inspiration!

Window sales and lead generation ideas

Let’s start by looking at sales activity for a doors and windows company. This is where lead generation comes into play.

You can create:

• General sales leads
• Sales qualified leads

Tactics to generate sales leads are varied. Decide what works best for your trade business. They are usually based around finding new customers.

Sales leads can be a bit hit and miss, though. What may sound like a strong lead on paper could turn out to be a dead end. You could spend time and effort pursuing a lead with nothing to show for it.

Promoting your window or door company

Think of your sales as the end result of pouring lots of leads into a funnel. The sales that your window company does at the end of the funnel are what generates revenue.

First, you have to pour in the leads. Promotional activity such as marketing helps you do that. Our handy free marketing guide can help you.

Marketing activity covers a wide area. Hone in on activities likely to generate the best responses for your trade business.

Using social media

If you think promoting your business on social media is confusing or not essential, think again. Social media is a great way to show a personal side and reach out directly to people.

Trying word-of-mouth marketing

While some marketing activities might cost you money, one type is totally free. Word-of-mouth marketing can be highly effective.

After all, what’s more persuasive than one customer singing your praises to other customers?

Creating business promotions

Another practical way to get clients is through business promotions. These can be highly effective for small businesses working locally.

They needn’t cost much. You can use promotions to target certain geographic areas.

You can leave promotional material with customers and encourage them to share it with their neighbours.

The importance of unbeatable customer experiences

As a doors and windows business, at the end of the day, what you need is customers. Building strong relationships with customers is the bedrock of a good business.

It’s easy to get customer relationships wrong. But it doesn’t take a huge effort to get them right.

Decide on the best ways to generate positive customer experiences. Your trade business reputation relies on it.

How to open doors to more business

There are other ways to get clients for your doors and windows company. Joining a trade association, for example, can be rewarding in many ways such as sales lead generation.

Not convinced about finding more window/door work by yourself? Why not come on board with Checkatrade?

Our members receive our help with new enquiries. Alongside a range of other benefits, including:

• Dedicated membership advice team
• Work guarantee up to £1,000 (T&Cs apply)
• Exclusive offers and discounts
• Up to 20% off Public Liability Insurance
• Reduced cost of business essentials such as materials, tools and workwear

Our fixed term membership plans give you an easier way to help manage marketing spend for a set volume of leads.

With over 1 million job searches for windows/doors/conservatories in 2024 on the Checkatrade website**, there is a range of existing customer interest to discover. Why not speak to someone in our team and find out how we can help you!

Key takeaways

• Ambitious housebuilding targets in the UK mean demand is rising for doors and windows companies
• Generating a steady flow of sales leads is an important way to maintain a flow of new customers
• Having clear marketing plans helps you target the people you want to reach
• Strong customer relationships build loyalty and a solid bedrock of work

* Figures quoted by the Glass and Glazing Federation (Article dated October 2023)
** Internal search data for users of the Checkatrade.com website in 2024