How to get featured in the Checkatrade directory

Did you know that the Checkatrade directory is a great way to help grow your business by finding new work? Read on to find out more about how to appear in the next Checkatrade directory.

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Advertising in the Checkatrade directory

As any tradesperson knows, there are a variety of ways to advertise your business and find new customers.

However, as good as modern marketing is, it’s the tried and tested methods that often prove most effective.

• It has been delivered to people's homes for over 25 years

• It is distributed up and down the nation

• It is a source of checked and reviewed tradespeople

• It is a quick way to reach new customers in your local area.

A great way for your business to get noticed is in our physical trade directory. As we send them out regularly throughout the year, what are you waiting for?

What is the Checkatrade directory?

As the name suggests, the Checkatrade directory is a physical directory delivered directly to people’s homes.

We make sure to publish an updated copy multiple times throughout the year. It works to put homeowners, renters and landlords in touch with tradespeople, providing a two-fold benefit:

• People can get a fresh look at the tradespeople in their area

• Tradespeople have the opportunity to put their business in front of new customers

For many, the Checkatrade directory can become a quick and easy guide to find relevant tradespeople that work in their local area.

Want to get featured in your local directory but not yet a member? Get in touch today to learn more about our latest membership offers.

How does the Checkatrade directory work?

The Checkatrade directory is a form of print marketing, which is a superb way of advertising in your local area.

But in order to appear in it, you’ll first need to sign up to Checkatrade. You can then select a directory tier.

These tiers are as follows:

• Standard – This includes your business name, services, and contact details (bear in mind there are a limited number of standard listings per category)

• Premium – This larger slot includes your business name, services, and contact details plus an opportunity to showcase your logo, in a prime directory spot (premium spaces are extremely limited)

• Full-page ad - As the name implies, these take up one of the pages within a directory, making them prime real estate

• Half-page ad - These occupy half the space on a page, where most directories will only offer two available spaces

• Back-page ad – This is an exclusive half-page ad on the back page (only one member can be featured in this way per directory)

Why advertise in the Checkatrade directory?

While appearing in our Checkatrade directory sounds great, you might be wondering why it works so well.

Here are just some of the best reasons to advertise with Checkatrade's directory:

• Millions of directories are delivered to the majority of UK households

• Households receive multiple updated copies of the Checkatrade directory throughout the year

• The average tradesperson featured in our Checkatrade directory receives around 20% of their calls from their directory ad alone

On top of this, all Checkatrade members that pass our checks receive a business profile in our online directory.

Unlike our paper version, there’s no limit here, so everyone can benefit from its use.

Want your business to leap off the page?

A full-page advert gives you maximum visibility in your local Checkatrade directory.

It’s prime real estate – ideal for promoting your services, sharing standout reviews, or simply making sure your name is seen before anyone else’s.

It’s a bold way to stand out from the competition and be remembered by homeowners looking for the right person for the job.

How to get featured in the Checkatrade directory

If appearing in our physical directory sounds like something you’d be interested in, you need to take the following steps:

• Become an approved Checkatrade member

• Contact the sales department 02394 212 557 to discuss availability in your local directory within your specific trade category

• Choose the right tier level for your business - standard, premium, or back-page ad

• Sit back and watch your new leads filter in

And remember, this is targeted advertising, meaning you track your call stats to see the return on your investment.

You can even review your commitment to our directory at a later date to suit your business needs. You get to decide the frequency of your appearances and which categories and locations you want to be featured in.

Directory feature FAQS

Is a feature in the directory good value for money?

The average business in our directory receives around 20% of their calls from their ads. We know this because every directory entry has a unique telephone number.

We can track how many people have called in response to the directory ad.

Call tracking also has many other features that we share with our featured tradespeople. This provides full transparency on a variety of data, such as your answer rate.

How much does it cost to feature in the directory?

The cost of featuring in the Checkatrade directory depends on the tier level you choose, what type of trade you're in, and the location in which you wish to feature. Speak with our team to learn more about specific tier pricing.

Do I have to be featured in every directory?

The Checkatrade directory is distributed bi-monthly, but you can decide on the commitment you wish to make.