How do tradespeople get featured in the Checkatrade directory?

There are a variety of ways to advertise your business as a tradesperson, but the tried and tested methods can often be the most effective.

Advertising in the Checkatrade directory

The Checkatrade directory has been delivered to people’s homes up and down the nation for over 20 years.

Despite the rise of the internet, the paper Checkatrade directory remains a reliable source of approved tradespeople for homeowners across the UK.

What is the Checkatrade directory?

The Checkatrade directory is published multiple times per year and delivered to UK households by Royal Mail every season, helping to provide a steady stream of work for our featured tradespeople.

The directory provides the opportunity for featured tradespeople to get their business in front of a whole new audience in the locations they want to work.

For many homeowners, the Checkatrade directory becomes their dependable guide to trusted tradespeople in their local area.

Our directories land on 75 million doormats across the UK

Why advertise in the Checkatrade directory?

• Almost 75 million directories are delivered every year to the majority of UK households
• Households receive the Checkatrade directory multiple times per year
• The average trade in a Checkatrade directory receives around 47% of their calls from their directory ad

All approved Checkatrade members receive a business profile in our online directory. There are a limited number of the same trade category in the paper directory, which means there’s less competition.

How does the Checkatrade directory work?

The Checkatrade directory is a form of print marketing, which is a superb way of advertising in your local area.

There are three different levels within the directory

Standard

• A standard-size box including your business name, services, and contact details
• There are a limited number of standard listings per category

Premium

• Larger boxes at the top of the list for each trade category including a visual logo
• There are a limited number of premium boxes, giving those businesses a prime spot in the directory

Back-page ads

• An exclusive half-page ad on the back page of the directory
• Only one member is featured in this way per directory

How much does it cost to feature in the Checkatrade directory?

The cost of featuring in the Checkatrade directory depends on the level you choose (standard, premium, or back page), what type of trade you are, and your location/s of where you wish to feature.

Do I have to be featured in every directory?

The Checkatrade directory is distributed every three months, but your business does not need to be featured in every publication. You decide on the commitment you wish to make.

Can any Checkatrade member be featured in the directory?

Checkatrade membership is tiered (Approved, Lite, Standard, or Pro), allowing flexibility depending on what your trades business needs from month-to-month.

During months that you want more leads, you can flex your membership up. Then simply flex it back down again once the diary is full.

As long as you’ve passed our checks to become an Approved member, you can apply to be featured in the Checkatrade directory.

Flexible membership has arrived!

Is a feature in the Checkatrade directory good value for money?

As we touched on earlier, the average trade in a Checkatrade directory receives around 47% of their calls from their directory ads.

We know this because every directory entry has a unique telephone number, which means we can track how many homeowners have called in response to the directory ad.

Call tracking also has many other features that we share with our featured tradespeople, providing full transparency on a variety of data, for example, answer rate.

How do I get featured in the Checkatrade directory?

Want to reach your target audience to get more work and grow your business? Here’s how.

• Become an approved Checkatrade member
• Contact the sales department (02394 212 557) to discuss availability in your local directory within your trade category
• Choose the right level for your business – standard, premium, or back-page ad
• Enjoy targeted advertising, tracked to show your call stats and return on investment
• Review your commitment to suit your business – you decide the frequency of your commitment and which categories and locations you want to be featured in