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Last updated: 4 April 2024
What your window fitting business needs to know about effective window treatments
If you're looking to grow your window fitting business, take a look at some of the window treatment choices you could offer.
In this article you'll find:
Window fitting is a great career path that offers a steady stream of customers, but if you're looking for more varied work, you can explore window coverings.
Whatever that looks like for your business, however large or small, there is a lot that window fitting businesses need to know about effective window treatments.
Both internal and external, people are looking for window treatments in your area. This is a great opportunity for your window fitting business. It can help you grow in terms of work, sales, and customer satisfaction.
A quick win for window fitters
The market for window treatments continues to grow every year, with more options than ever to suit every type of customer. No matter the type of windows you fit, your customers will be looking for guidance when it comes to effective window treatments.
New windows tend to call for new coverings to finish off the look. If you're there already, it makes sense to complete the customer's project end-to-end.
Effective coverings give privacy, light control, energy efficiency, and reduce the fading of interiors and furniture by the sun’s rays.
As you are fitting windows anyway, it is really a no-brainer as a quick win for both your customers and your company. They give you a great upsell opportunity at the initial point of contact.
Types of window treatments
There is a broad scope of materials, styles and installation methods, so make sure to do your research before speaking with your new and existing customer base.
The most common window treatments for homes include:
Curtains
Blinds
Shutters
Window film
Each product has unique properties. Combined with external choices like awnings and canopies, window treatments are effective for keeping homes cooler.
What you need to know before selling window treatments
If you're not already familiar with the different window treatments, we've put together a list of the 8 key considerations that you need to think about for your window fitting business.
1. Interior design scheme
The chosen look and feel of the customer’s home is paramount. If there is a very modern interior, it is best not to recommend flowery curtains, for example. Have an idea of what window treatments work with different design choices.
2. Functionality
You can also consider this when discussing their requirements for window installation. What function will your customers want for their window treatments? Your customers will want both privacy and light control round the clock, as well as ease of access to clean and maintain.
3. Density
Ask your customer how dense they want their window treatments to be. Sheer curtains or nets can give a small level of privacy without blocking the sunlight, while blackout blinds will make a room much darker.
4. Length of window treatments
Another consideration when fitting a new window is the available space. For example, in a kitchen, windows behind sinks will obviously not be suited to a curtain, while floor length drapes can be very dramatic in a living room.
5. Shape and type of window
As a window fitter, this is an obvious point. Shape plays a big part in the choices of window covering that will be available to your customer. Different levels of access may need to be considered with types of window, such as traditional sash windows for example.
6. Safety
There is extensive information online about keeping window treatments Child Safe. It is a legal requirement, so make sure you familiarise yourself with all key info.
7. Budget
The cost of materials and products has never been higher. It is important to discuss a budget with your client and stick to it. That applies to window treatments as much as it does to fitting windows in the first place.
8. Ease of use and cleaning
No one wants windows that are difficult to clean and operate. The same goes for window treatments. Discuss with your customers all of their requirements when it comes to day-to-day usage.
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What about window treatments for small windows?
Sometimes a small window is the best fit for a customer’s home and there’s no reason this can’t look as impressive as something larger.
In order to maximise light through a small window, you should think about the types of window treatments that don’t take up much space.
Consider the following:
Blinds: Slats and louvres can allow your customer light during the day and offer privacy at night
Shutters: Smaller windows are often the hardest shapes - a small porthole can still be covered by effective window treatments
Curtains: Due to rails, curtains may not work on small windows, but could be the same length as the windowsill for a specific look
Frosted or stained glass: Special glass or window film is a great option for privacy - it also doesn't reduce the flow of light
Valance: A small valance will enhance a window's appearance without limiting light, although the valance only covers a small amount of the window so privacy is compromised
Are you starting a new window fitting business?
If you’re planning to start your own business, window fitting is a great choice. With so many new houses being built, as well as older homes needing upgrades, you can guarantee there’ll always be demand for new windows.
Why not check out our guide on how to start a window fitting business?
Grow your window fitting business with Checkatrade
Checkatrade is a great place to show potential customers the services you offer.
Not only is it easier for customers to find your new business, but you can also enjoy a portion of the customer leads we receive every month. There were 4.5m job opportunities on Checkatrade in 2022*.
FAQs
What should be considered when selecting window treatments?
When helping your client choose the perfect window treatments, consider style, practicality, colour, density and size.
What is the most common window treatment?
Popular window treatment options include curtains or drapes, sheer curtains, and blinds.
What are the most popular window treatments in 2025?
In 2025, the market has continued to grow due to a move towards motorized, smart technologies. Digital products for homeowners are becoming more and more popular, so it's key to reflect this in your offering.
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Why your window fitting business can benefit from installing window coverings
Branching out into window treatments can boost your sales
Your customers will have their own ideas and as a trusted tradesperson, you can help guide them
Even small windows can look amazing by using effective window treatments
There are many options that look incredible in any home and seldom go out of fashion
Joining Checkatrade gives you access to a broad range of benefits, such as search visibility, local leads and community support
*Checkatrade own data from Homeowner report 2022