Electrician lead generation: how to improve your leads

How to generate electrician leads

If you’re looking to grow your electrician business and find more customers as an electrician, you need to connect with homeowners and businesses who need your services. Then, convert these contacts into paying clients to keep a steady flow of work.

Wherever you’re based in the UK, such as Manchester, Newcastle, London or Leeds, there is always more work out there to be done. But how do you find more jobs?

Since reaching out to everyone isn’t practical, focus on the best ways to get new electrical leads. Here are the best ways to improve your electrician lead generation.

1. Improve your service offering

Enhance your chances of acquiring electrician leads by upgrading your service offerings.

Broadening the range of services, you provide allows you to attract more new business opportunities. Explore our electrician training guide for ideas on additional services you could offer. Though you might want to consider doing one or two electrical side hustles in these areas first before committing to them full-time.

As an electrician, building a reputation for reliability and trustworthiness ensures repeat business. This is because customers will prefer your trusted services for resolving electrical issues.

2. Utilise search engine optimisation

Whether you’re a one-man operation or an established business, having a website is crucial for taking your venture to the next level.

Your website often serves as the initial interaction for potential customers. Ensure it’s user-friendly, mobile-compatible, and provides comprehensive information. It is important to get to grips with SEO as an electrician to use it to your advantage.

Optimise your website content to improve search engine rankings on platforms like Google and Bing.

Utilise relevant keywords such as “electrician services” and include your location.

3. Use local SEO and Google My Business

Utilising local SEO is a potent strategy for generating electrician leads, particularly in your community. Local SEO focuses on enhancing your visibility in local search results.

Based in Cheshire? Why not include it on your website? Love working in Leeds? Tell people that!

An indispensable tool for local SEO is Google My Business (GMB). Even if your website doesn’t rank highly, a well-maintained GMB profile ensures your business information is displayed in search results. A strong GMB profile boosts your presence on Google Maps and in the ‘map pack,’ the map view for local electrician services.

Here are some tips to optimise your local SEO for attracting new electrician leads:

• Encourage customer reviews on Google.
• Claim your Google My Business listing.
• Ensure all your information is accurate and up to date.
• Incorporate location-based keywords into your website content, such as ‘electrician in [area].’

4. Get active on social media

Active participation in social media is crucial for electrician lead generation, fostering brand awareness and attracting new customers.

Given the visual nature of the electrician profession, leverage photos and videos to showcase your work on social media.

By displaying your completed projects, you establish your business as an authoritative presence in the field, generating organic job leads for electricians:

• Develop a routine of capturing before-and-after photos to highlight the quality of your work
• Create time-lapse videos during jobs to demonstrate your efficiency
• Address frequently asked questions about your services
• Share useful tips and DIY ideas

5.  Invest in Paid and PPC advertising

Paid advertising, including PPC (pay-per-click) advertising, can be a valuable tool for attracting new electrician leads.

In essence, PPC involves paying to showcase your business ad on relevant pages, such as Google search results when users are looking for electrician services.

Additionally, targeted online advertising, like Facebook Ads, allows you to connect with potential customers on social media based on their location, demographics, and interests.

While it may seem complex, numerous experts can assist you with paid advertising. Consider exploring our guide to PPC for small businesses as a useful starting point.

6. Join an online directory

One of the best ways to get more leads for your electrician business is by joining an online directory like Checkatrade.

By joining, you’ll be visible to thousands of customers looking for reputable tradespeople. Checkatrade and other online directories generating new leads and opportunities for your business.

How to generate leads for small businesses

As a small business navigating a competitive market, finding your audience can be challenging. However, there are numerous lead generation strategies tailored for small businesses:

1. Ask for referrals and online reviews: Encourage satisfied customers to refer your services and leave positive online reviews, boosting your credibility
2. Attend trade events: Participate in relevant trade events to network with potential clients and industry professionals
3. Local advertisements: Place ads in your local paper or on local radio stations to increase visibility within your community
4. Create a YouTube/TikTok channel: Showcase highlights of your work through video content on platforms like YouTube or TikTok to engage with a broader audience
5. Discounts and coupons: Distribute discounts and coupons locally to attract new customers and encourage repeat business
6. Join social media groups: Participate in social media groups and communities related to your industry or locality to connect with potential customers and establish your presence

By incorporating these strategies, you can enhance your visibility and effectively reach your target audience as a small business.

Especially if you’re based in one area, its important to generate the right leads that you can service. Based in the North West? There have been a rise in electrician job searches in places like Chester, Bolton, Rotherham, Warrington and Stoke-on-Trent.

We’ve seen increased interest from homeowners. So why not try us out?

Get more electrician lead generation with Checkatrade

We provide a platform where you can receive electrician leads directly, providing opportunities for jobs without needing to actively seek them out.

Build reputation

You can enhance your reputation by obtaining the Checkatrade seal of approval. This signifies trustworthiness to any of your potential customers. Creating a unique profile with photos of your best work and positive customer reviews further contributes to building a strong professional image.

Business growth

Checkatrade profiles not only showcase your best work and reviews but also rank in Google searches. This online visibility helps attract new customers, contributing to the overall growth of your business.

Custom memberships

Our fixed membership option lets you build the plan that’s perfect for you and your business needs. When your account is set up, you can expect a certain number of leads throughout the year.

Quick lead response

The Checkatrade Trades app allows you to receive customer messages directly to your phones. This ensures swift responses to leads, especially when on the go, maximising the chances of securing jobs.

Exclusive discounts

Electricians on Checkatrade can access exclusive discounts on essential items, including free marketing materials and vinyl for your vans. These discounts can lead to significant savings on various business essentials like vehicles, fuel, and insurance.

Calling all electricians in the North West and Midlands!

We’ve recently seen a rise in job searches for electrical work across swathes of the UK.

If you’re based in the North West (such as Merseyside, Cheshire, Lancashire or Greater Manchester) or the Central West (such as Shropshire, Herefordshire, Staffordshire or Warwickshire), it is time to make use of this interest.

Not sure what volume of leads you could see from Checkatrade? Why not speak with one of our team today.