How can you benefit from SEO for electricians?

You’ve put the work in to create a business website – but now you want to make sure that website gets seen. If you’re in this position, then learning more about electrician SEO, or search engine optimisation, is a great way to build your business.

You might be familiar with social media marketing or pay-per-click advertising online but SEO is a different kind of service. If you’re still getting your head around how to market your business, have a look at our guide to marketing for electricians.

SEO can help to push your website to the top of the results people see when searching for electrical services. It can help you attract more visitors to your website on a longer-term basis than a social media post.

What is SEO for electricians?

SEO is an absolutely huge field, and there’s a lot to learn, but you don’t need to know everything to get started and help your website do better. Our guide to improving your SEO is a great place to start if you want to learn more.

SEO is essentially a way of driving people to your website by helping your site to rank higher on search engines like Google and Bing. 25% of people are likely to click the first Google search result they see according to Search Engine Journal, so ranking higher is definitely better for your business.

Electrician SEO helps you to attract more visitors to your website, raising awareness of your business. By using SEO, you can try to attract specific visitors who are likely to want your services.

On a basic level, SEO has a lot to do with the words you use on your website. If you include the phrases – or ‘keywords’ – that people are searching for, then people looking for those terms are more likely to find you.

There are two kinds of SEO: on-page and off-page.

On-page SEO

On-page SEO for electricians is the bread and butter of helping your website to rank better on search engines. Most on-page SEO involves optimising your website’s pages and content to improve how you rank on search engines like Google or Bing. A lot of what we’ll talk about in this guide will be on-page SEO.

Off page SEO

Off-page SEO for electricians is exactly what it sounds like – it’s SEO work that’s not done on your website. Instead, off-page SEO helps to boost your website’s authority online. It helps to show search engines that your website is trustworthy and worth ranking higher.

Off page SEO includes

• Link building
• Directory and listing submissions

Link building

Link building is an important element of SEO for electricians. By linking your web pages to others, and building links to your website, you can help search engines to discover your website.

When a search engine’s algorithm decides where to rank pages, it looks at links between pages.

Those links can be from your website or to your website. Linking to reputable websites can be beneficial for electrician SEO. You might want to link to official sources like the Electrical Contractor’s Association or NICEIC, or to other websites about electrical work.

When it comes to building links, having a strong and reputable website link to yours is a good signal for search engines. For example, being a member of Checkatrade can help to boost your website’s SEO if you include your website link in your profile.

Benefits of electrician SEO

The increased competition in the market means that it’s not just a nice-to-have – it’s an essential part of helping your business grow. But on the plus side, SEO has plenty of benefits for your business too – besides generating extra electrician work leads.

Here are just a few of the reasons that focusing on SEO for electricians can be beneficial:

• Target people local to your business
• Generate more leads and new business
• Builds a larger audience of potential customers
• Inform people about your skills and experience.

SEO services for electricians

For electrician SEO to work for you, you need to find relevant keywords and make sure they appear on your website.

You can do keyword research with one of the many free SEO software tools available online. These are great for SEO for small electrician businesses, as there’s no huge upfront cost but it helps you start improving your website.

Doing keyword research will help you to find the right topics for your business. This then informs your SEO strategy, leading to the next steps of content creation and optimisation.

Keyword research

The first step of your on-page SEO for your electrician business is to figure out which keywords you want your website to rank for. Keywords tell you what terms people are most commonly searching for that are related to your business. That then informs what topics your website’s content should cover.

For example, you’d naturally want to appear for keywords like:

• Electrician near me
• Electrician company
• Electricians in [area]

If your website can perform well for these terms, it will help you to generate new leads and new business.

But you might also create content to help you rank for other terms, such as specific services you offer. In this case, you might look for keywords like these:

• Wiring repair
• Electrician to fix oven
• House rewiring

There’s a lot to know about keywords, so we’d recommend our guide on keyword intent and keyword research for both SEO and PPC.

Content creation

In order to rank for some of those keywords, you’ll need the relevant content on your website. That means you’ll need to create that content, or find someone who can create it for you.

You might choose to just have a few pages on your website targeting your main keywords and talking about your main services. These are sometimes called ‘landing pages’.

Alternatively, regular blog posts are a great way to engage with your audience. They don’t just help you to rank better for certain keywords – they’re a great way to demonstrate your experience and professionalism.

Useful blogs that can help with electrician SEO could cover:

• common questions and issues people have with their home electrics.
• Specific support blogs, like ‘what to do if your lights start flickering’
• tips and advice for homeowners

It’s also worth thinking about a content creation calendar as part of marketing your trade business. This will help you to keep on top of your SEO, and keep your site updated with fresh, high-quality content.

If you don’t feel confident writing your own content for electrician SEO, don’t worry. There are plenty of content providers, content writers and content agencies out there. They can create high-quality content for your site, targeting the keywords you want or even finding the right keywords for you.

Local SEO

Local SEO is one of the most important things to know about when it comes to SEO for electricians. When people search for businesses, like electricians, they’ll often be shown very locally specific information.

Local SEO for electricians can help generate new, very relevant leads for your business. Google and other search engines like to prioritise a personalised, localised experience. So it’s vital to make sure that your website includes important information like

• Your address
• Your phone number and email
• Your opening hours
• Customer testimonials and reviews

Of course, having all of this information is important for any website. But search engines will be more likely to show your website in local results if it’s got all of this information.

Map pack

When people search for local businesses, or even just for a term like ‘electrician’, they’ll often be shown what’s called a ‘map pack’. This is a map view of their area with local businesses and their locations highlighted. As this map appears above any other ‘normal’ results, appearing here is really important. To rank in the map pack, you’ll need to make sure you’ve optimised your Google Business profile.

Google Business

Google Business is an absolutely essential element of SEO for electricians, and for your business’ online marketing in general.

A Google Business profile allows you to update your business’ information on Google, and manage reviews. Having access to yours and knowing how to manage it will help to improve the perception of your business when people first find you on Google.

For more information, check out Google’s guide on how to improve your local ranking on Google.

Use Checkatrade to boost your local SEO

By joining Checkatrade you get a well-optimised profile page and the chance to receive new customers from our content.

We won’t replace your SEO agency but are a great low-cost way for you to get more customers from search engines with Checkatrade acting as an intermediary.

Getting a membership with Checkatrade means that you’ll show up for local searches too!