How to find CCTV clients

Already running a successful CCTV business? Once you’ve got a steady flow of regular customers, you'll still want to find more CCTV clients to further expand your company. In this article, we’ll explore some effective ways to find CCTV clients and help your business thrive.

How can I find CCTV clients?

Are you wondering, how can I find more CCTV clients? You’ve recently set up your own CCTV business. You’ve attracted a few customers but you want to take your company to the next level.

To do this, you’re going to need to generate some convertible CCTV leads.

Whether you plan to focus on home security, the commercial sector, or CCTV repair and maintenance work, you’re going to have to do some company promotion to generate those all-important leads to grow your CCTV business.

In 2024,there were over 50,000 job searches related to CCTV on the Checkatrade website.* Sound like you'd want to share in that level of interest?

How to use marketing to get more CCTV leads

Marketing your CCTV business is an essential way to gain more leads. By putting in some effort, you’ll soon see more leads coming in and more business opportunities.

Generating more CCTV leads through marketing is all about getting your business name known and respected.

Keep reading to see some of the effective ways to find more CCTV clients and see your business skyrocket.

Carrying out customer research

A great place to start your marketing strategy is by focusing on the customers you want to target.

You want your potential customers to be able to find you easily. Therefore, the first thing you need to know is what your ideal customer looks like.

If you’re a London CCTV company, for example, you can start by focussing on customers within certain postcodes.

Next, you can decide whether you want to focus on:

• Homeowners

• Local authorities

• Business owners

Doing some in-depth customer research will help you to start out in the right way. When you start to create your SEO and marketing strategy, you can then refer back to your initial customer research.

Expanding your CCTV services

If you’ve found the customers you want to attract, but leads are still lower than you’d like, it may be time to consider expanding your services.

Offering your customers a wider choice of services will inevitably attract a wider customer base.

As a CCTV company you could consider the different types of services you offer. These could include:

• Home security systems

• Commercial security systems

• CCTV monitoring

• CCTV repair, maintenance, and inspection

The more experience you gain in the CCTV industry, the more diverse services you’ll be able to offer your customers.

When working with modern high-tech systems, it’s important to stay up to date with any industry innovations.

This way, you can offer your customers the latest security systems and stay competitive with your rivals.

Customising your marketing strategy

By now, you’ve probably dabbled with a bit of marketing. Now it’s time to really home in on your target audience with a focussed marketing strategy.

For the best results, your marketing strategy should focus on both digital and traditional marketing techniques.

Digital marketing is everything you do online to promote your company and can include:

• E-mail marketing

• Social media

• SEO (Search Engine Optimisation)

• PPC (Pay Per Click) advertising

• Online reviews

Alongside your digital marketing, carrying out some traditional marketing will ensure that you reach all your potential customers.

With traditional marketing you could consider:

• Sending brochures and flyers by post

• Using company branding on vehicles and workwear

• Posting adverts in local magazines and newspapers

When you combine both digital and traditional marketing, you’re far more likely to find more CCTV clients.

The importance of marketing for security companies

How do I market my security company? Marketing for security companies is all about enhancing your company profile. To grow your security company, you need to get your name known to help to attract more customers. Building your brand is an integral part of any security company’s marketing plan

Learn more

Enhance your digital profile

As mentioned above, digital marketing is an integral part of finding more CCTV clients.

The first part of your online promotion will involve setting up a business website. Then there are a number of other digital platforms that you can use to boost the visibility of your CCTV business.

• Website - This is your online store and showroom

• Social media profiles - Whether you choose Facebook, X, TikTok, YouTube, Instagram or another

• GMB listing - Google my Business is designed to verify businesses with physical locations

• Online directories - Places such as Checkatrade are designed to put you in touch with people that want skilled work doing

• Competent person schemes - Some accreditation services will list the trade businesses that are part of their schemes

• Trade associations - Organisations such as the National Security Inspectorate have a tool for finding registered businesses

All of your online profiles should all portray a consistent message across each platform. You want your CCTV business to find more clients and leads, so you need to be as visible as possible - both locally in your area and online.

Finally, your website should be SEO optimised to ensure that it can be found in online searches.

Become a Checkatrade approved CCTV expert

Finally, but perhaps most importantly, you’re going to want to be part of a respected online trade database.

Where better to start than by applying to become Checkatrade approved!

As a Checkatrade approved trader, you unlock a wealth of benefits for your CCTV business.

These include:

• Improved reputation – customers trust Checkatrade. As a member, you’re far more likely to find more CCTV clients.

• Higher growth – all Checkatrade members have a Checkatrade profile where they can post images and attract new customers.

• Membership choice – at Checkatrade, we offer members various different packages tailored to suit your business needs.

• Lead notifications – with the Checkatrade app you get instant real-time notifications with every lead you receive.

As you can see, Checkatrade membership is the perfect way to start finding more CCTV clients today.

Find CCTV clients with Checkatrade

If you want to find out more about becoming a Checkatrade approved trader, you can start taking our checks today.

As a Checkatrade member, you’ll get instant access to a wide range of professional benefits.

Alongside attracting new CCTV clients, you’ll also enjoy:

• Discounts and offers on materials and workwear

• Professional marketing and business growth advice

• Reductions on essentials such as public liability insurance

• Use of the dedicated Checkatrade trades app for easier job management and more

• Membership of the UK’s leading trade directory

In 2024, there were over 50,000 job searches related to CCTV on the Checkatrade website.* Sound good?

Start your Checkatrade journey today to find CCTV clients in your area!

* Internal search data from users of the Checkatrade.com website in 2024