How to grow a CCTV business

How to grow your CCTV business

To successfully grow your CCTV business, you’re going to need a business growth plan.

This will help you to set targets, develop a marketing plan, and review your business at regular intervals to track growth.

Firstly, you need to understand what business growth means to you.

What is business growth?

Before you start trying to generate more leads and win more jobs, you need to understand that growing your CCTV business involves more than just getting more work.

An effective growth plan will consider the following points:

• How to scale up your CCTV business
• How quickly you aim to reach your goals
• How to promote your business both online and offline
• Expanding your portfolio to attract new more diverse customers

As your CCTV business grows, you’ll need to ensure that you still offer the same high-quality service that you did when you first started out. To do this, you need to create a business plan with realistic growth targets.

How to set growth targets for your CCTV business

Growth targets differ from business to business. You may want to focus on increasing leads and generating more work.

On the other hand, you may prefer to focus on employing more staff so that you can work on larger scale and more diverse CCTV projects.

Whether you want to expand from the domestic CCTV sector into more commercial work or specialise on certain elements of CCTV, you’ll need to be focussed.

Whatever your end goals, your growth targets should be S.M.A.R.T.

• Specific
• Measurable
• Achievable
• Realistic
• Time-bound

These simple criteria will help you to stay focussed on your goals as your CCTV business grows.

Realising your growth targets

Achieving growth targets will provide a sense of success and control over your CCTV business.

Once you’ve set your growth targets, you’ll need a detailed plan to help you to achieve your targets.

Your growth targets may include:

• More work
• Bigger team
• Larger projects
• Increased profits
• Upskilling to offer new services

Why not take a look at our free business development strategy template? We’ve put it together to help you develop a clear and concise marketing strategy to help grow your CCTV business.

You can also read our useful article that includes all the essential information you’ll want to include in your growth plan.

Marketing techniques for your CCTV business

Marketing your CCTV or home security business involves all types of business promotion and advertising.

A good marketing strategy will help you to get your name known to a wide range of potential customers. In order to get the most out of your CCTV marketing strategy, it needs to be:

• Well thought out
• Targeted
• Aimed at core demographics
• Based on customer research
• Relevant to your business offering

There are two distinct types of marketing that you will need to combine to help maximise the success of your CCTV business.

Traditional marketing methods to try

Traditional marketing, sometimes called print marketing, is marketing your business in the real world.

It includes using physical marketing materials and branding and can include:

• Mailing brochures and leaflets
• Creating signs and branding for your vans and workwear
• Sponsoring local events with your company name
• Adverts in local magazines and newspapers

As well as printed materials, you can also consider the branding of your van or workwear, so your physical assets can also work as marketing.

Digital marketing techniques to consider

Digital marketing involves all the work you do online to promote your business.

According to recent statistics, a high percentage of people research a business online before buying a product or using a service. Therefore, your digital presence is extremely important.

To optimise your digital marketing, you’ll need:

• A high-quality user-friendly website
• Carefully curated social media profiles
• Online customer review (on your website and on independent review sites)
• Membership to an online directory (like Checkatrade!)

If you want more CCTV advertising ideas, why not download a copy of our free digital marketing guide below?

Increasing your CCTV business’ scope

Once you’ve started your marketing strategy, you’ll hopefully start to see interest for your CCTV business begin to grow.

At this point, you’ll need to consider the next steps to really scale-up your CCTV business.

For example:

• Focus on large scale CCTV projects (such as those that need a team of skilled tradespeople or working on new commercial development projects)
• Branching out your service offering, with home automation systems as a definite side hustle
• Contacting a local authority to become one of their recommended CCTV installers for public buildings

Many commercial companies will pay excellent rates for skilled CCTV teams who are willing to work at various locations and on different projects.

As your CCTV business grows, you may also end up taking on a more managerial role. Remember, as the business owner, you are responsible for all parts of the project.

Therefore, you will need to have a good understanding of project management while retaining your essential CCTV expertise.

Important considerations for growing your CCTV business

Although growing your CCTV business may seem like a daunting prospect, it can be extremely rewarding.

Whether you are trying to boost sales, grow your team or offer more services, it’s important to remember why you decided to set up your own business in the first place.

• To make a profit
• To provide quality work
• To be your own boss
• To develop your team
• To offer excellent customer service

Knowing where your business is going, and remembering where you started, can also provide good context for potential financiers if you need to secure a business loan for any reason.

Win more leads as a Checkatrade registered CCTV specialist

One of the best ways to grow your CCTV business is by becoming a Checkatrade registered trader.

All Checkatrade members gain access to a wide range of benefits to help their business to thrive.

As a Checkatrade member you gain exclusive access to:

• Free marketing materials
• Discounts on tools and equipment
• Professional support
• A trusted reputation
• Guaranteed work up to £1,000 (T&Cs apply)

As part of your Checkatrade profile, you can also add your location and the areas you would like to target.

This is a great way to attract customers in your area, focussing on the sales you want and attracting the right customers for you.

For example, in 2024 alone, there were over 50,000 job searches for supply of CCTV systems on the Checkatrade website.* Doesn’t that sound like a good volume of interest for you to tap into?

Join Checkatrade today to begin our vetting process and learn more about what we can offer you.

* Internal search data from users of the Checkatrade.com website in 2024