Blog>Trade>Marketing>Tips to nail your landscaper marketing
Last updated: 19 December 2024
Tips to nail your landscaper marketing
Want to know how to perfect your landscaper marketing to capture your share of potential customers? Wherever you are based in the UK, you'll want to get the lowdown on marketing strategy for landscaping businesses.
Why is landscaper marketing so important?
A robust marketing strategy is vital for any trade business. If you're already working as a landscaper, marketing is the way that you can reach more potential customers.
Demand for services like yours is larger than you may think. For example, there were more than 596,000 searches for landscapers on Checkatrade in 2023 alone.*
Marketing will cost you in time and money. Therefore, you must decide on the most effective marketing strategy for your landscaping business, considering budget and your available time. This will allow you to:
Reach new customers
Showcase your services
Win plenty of new business
It may seem blindingly obvious, but successful marketing to find more work is one of the top ways to grow your landscaping business.
In this post, we'll guide you through the basics of landscaper marketing. Not sure where to start with a plan? Why not start with our free guide.
What is marketing for landscaping companies?
Marketing for landscaping companies can involve both traditional marketing and online (or digital) marketing techniques.
Traditional marketing techniques might involve advertising in your local magazine or distributing flyers
Digital marketing techniques can include elements such as a website, social media channels, and online trade directories
When marketing your landscaping business, it's important to use a selection of different techniques.
Not all your customers will be using the same means to find your business.
Don't miss out on potential landscape jobs
People are looking for your services like yours
Advertising your landscape business using traditional methods
When we talk about 'traditional marketing', we're talking about the ways you might promote your business in your local area. Or advertising through any means that is not carried out online.
This can include several different tactics:
Print marketing
Print marketing is a great way to advertise your landscape business in your local area:
Leave a business card with your customer with your contact details and services
Use noticeboards in local shops and businesses (with permission)
Print some leaflets or flyers that can be distributed to people in the local area
Direct mail with either a letter or promotional material (make sure to check the rules)
Advertise in a local directory or magazine to raise awareness of your business
Checkatrade members have the opportunity to feature in our leading trade directory, which is delivered to homeowners around the country.
How to get featured in the Checkatrade directory
Advertising in the Checkatrade directory As any tradesperson knows, there are a variety of ways to advertise your business and find new customers. However, as good as modern marketing is, it’s the tried and tested methods that often prove most effective. And one of the best ways for your business to
Word-of-mouth marketing
One of the best ways to market your landscaping business is through word-of-mouth referrals.
It can cost less to get more business this way compared to advertising for new clients from scratch.
You might want to incentivise your customers to recommend your landscaping work to:
Their friends
Their family
Their neighbours
Their work colleagues
One usual way this happens is to reward a customer by giving them something as a thank you for a successful referral. Perhaps a voucher to use on future jobs, or to use online?
Other traditional marketing tactics
There are a whole host of other ways to help your landscaping business find more work.
Here are a few more ideas to get your creative juices flowing:
Signwriting your landscaping vehicle or van (with business name and contact details)
Sponsorship of a local event, landmark or sports team
Networking with other trades
Branding for your workwear or stationery
Showcasing your services at local events, trade shows or festivals
Whatever methods you try, you have to be aware that not everything will work for you first time. So be prepared to keep trying and trying when you want more landscaper work.
Want to grow your business in 2024?
Find more work in your area with Checkatrade
Digital marketing for landscaping companies
At the same time as traditional advertising, it's important to build an online presence for your business.
Digital marketing is the umbrella term for the different ways you can ensure customers find your landscaping business via the internet.
This can include:
Company website (a 'shop front' for you to present your business to customers)
SEO (the activities a business undertakes for their business to rank higher in search engines)
PPC (paid advertising to help your business ranking on search engines)
Social media platforms (such as Instagram, Facebook, and Twitter)
Email (to send news, updates, and offers to your customer base)
Online communities (to post professional advice in local community forums)
Customer reviews (to demonstrate your reputation and capabilities)
Online trade directories (such as Checkatrade)
Two of the most widely used techniques for landscapers marketing their business online are social media marketing and email. We'll take a look at these tactics, below.
Don't miss out on potential landscape jobs
People are looking for your services like yours
Using social media tools for landscapers
Social media platforms are fantastic tools for landscapers to market their business.
They tend to be free, easy to use, and are a great way to connect with potential customers.
Setting up your profiles is relatively simple to do. The hard part is often knowing what type of content to post.
Again, this boils down to understanding your customers and what they want or need from your business. Here are a few ideas:
Social media marketing ideas for gardeners and landscapers
Boost your business and find more clients by using some of these social media marketing ideas for gardeners and landscapers. In this guide, we’ve put together our top ideas for social media marketing for gardening and landscaping businesses. Keep reading to find out more… Benefits of social media
Email ideas for your landscaping business
When promoting your landscaping business, make sure the information you distribute is relevant, useful, and interesting to your potential customers.
This will help your business to stand out for the right reasons, build a rapport, and encourage new leads.
Consider the type of content your customers may want to receive. Also, consider the frequency that they'd want to receive it - once a month is fairly standard.
Here are some ideas to get you thinking:
Seasonal reminders about garden jobs (such as pruning)
Updates about any new services you may offer
Any promotions or offers you are running
Annual check-ins to make sure the customer is still happy
Populate your customer emails and marketing messaging with good-looking content to showcase the quality work you offer.
Want to grow your business in 2024?
Find more work in your area with Checkatrade
How to make sure your landscaper marketing is effective
The best way to make your landscaper marketing effective is to understand who you're targeting and their needs.
These elements are critical because they’ll inform you:
Where to find customers
The type of content that appeals to them
Failing to do this will mean that your landscaper marketing efforts will never quite hit the mark.
What is the best advertising for a landscaping business?
With multiple ways to market your landscaping business, the best option is one that gets you in front of potential customers.
Figuring out who your audience is first will be the best place to start when advertising for your landscaping business.
At the end of the day, when it comes to gauging marketing success, it will come down to whether you find more work or not.
How to get landscaping leads
Why you need leads for landscaping When it comes to growing your business, it goes without saying that gaining new leads is important. This is especially true for landscapers. After all, you might find repeat business only comes around once or twice a year. You could be starting a new landscaping
Marketing your landscaping business with Checkatrade
One of the most effective ways to market your landscaping business is to sign up to join Checkatrade.
As a Checkatrade member, you can display customer reviews, testimonials, and examples of your work on your profile page.
Get more leads
Build your reputation
Enjoy exclusive discounts
Receive free marketing materials
Access the exclusive trades app
With our digital marketing strategy and online presence, becoming a Checkatrade member makes it easy for customers to find you.
Remember, we saw over 596,000 searches for landscaping work in 2023.* So, people are already looking for your services on Checkatrade.
Don't miss out again this year! Why not become a member today?
Our fixed membership option lets you build the plan that’s perfect for you and your business needs.
* Internal search data from users of the Checkatrade.com website in 2023
