How to get landscaping leads

Why you need leads for landscaping

When it comes to growing your business, it goes without saying that gaining new leads is important. This is especially true for landscapers. After all, you might find repeat business only comes around once or twice a year.

You could be starting a new landscaping business or new to pricing landscaping jobs. With the right lead generation strategy and support, your diary could be filling up fast.

Start generating leads today

There’s lots to think about when it comes to sales leads. Whether it’s nailing your target audience and marketing plan. Or getting the most out of all the potential benefits that come with joining an online trade directory.

Our guide on how to get leads for landscaping has you covered. Read through and find out where over 475,000 online searches for landscaping work were made in 2024.*

Top tips to get landscaping leads

As much as we’d like it, your services won’t sell themselves – no matter how good you are!

Instead, you need to put the effort in to find and create as many landscaping leads as possible. With that in mind, here are our top 6 ways on how to get landscaping leads for your business:

1. Research your target audience

First, to get landscaping leads, you need to make sure you’re targeting the right audience. If you’re not, that likely means your business is not appearing in front of the right customers.

Match customers to services

That’s why it’s important to sit down and take your time to think about who your ideal customers are. Consider who would be looking for your specific services, then find out where they’re based.

By doing this you can target aspects such as marketing and SEO optimisation more effectively. Ensure your business is being directed towards those who are actually after what you offer.

2. Increase your service offering

If you have your target audience, but you’re finding limited ways to get landscaping leads, you need to boost your services. Simply put, if there is limited demand for what you provide, your leads will be minimal.

Options here include:

• Offering more services
• Considering niche landscaping areas, such as paving
• Offering free landscaping inspections or a quote service

3. Expand your marketing strategy

When it comes to generating leads for landscaping businesses, you can’t ignore the power of marketing. Whether digital or traditional, a good marketing strategy will go a long way to attracting customers far and wide. As well as getting your name out there.

Traditional marketing

You may not see so much of it around nowadays, but there’s still a place for old-school marketing methods. That includes print marketing.

Digital marketing

Of course, a lot of marketing is done online. So, to start with you should look to market your business on social media. Consider posting before and after pictures of your work, advice pieces, and shout about your team’s successes.

Brand recognition

It goes without saying that you should have branded landscaping workwear and transport. And don’t forget to put up a board at properties while you’re working there. Just think how many people will clock your business name and logo every time you go out on a job.

Remember, the cost of branded workwear is an allowable business expense that can help reduce your tax bill.

Customer reviews

Word-of-mouth marketing is a great way to get customers to share their positive views of you. All types of customer reviews can help you get landscaping leads.

Don’t be shy to ask your customers to leave reviews. A 5-star review is absolute gold in the digital world, so you want to collect as many as you can.

4. Optimise for SEO and Google

Our fourth tip is all about maximising the potential of your online presence. This will make it easier for customers to find you when Googling landscaping services.

Get your website noticed

There’s more to making a website than designing a page with a user-friendly layout. Your landscaping website should also be SEO-optimised. This means creating a stable site structure and using keywords related to your services so you rank higher in Google.

Leverage the power of Google

Make sure you set yourself up on the Google My Business listing. This is an online directory that displays your business details quickly in local searches and puts you on Google Maps.

5. Network with estate agents and property managers

This might seem like a niche choice to consider but hear us out. If an estate agent is looking to sell their properties, then they need them to look their best. Networking can be a great way to get landscaping leads.

And that gives you a phenomenal opportunity to gain additional landscaping leads by tending to their gardens.

This is by no means going to be regular work. But it will get your foot in the door for future jobs.

6. Join an online directory

Last, but not least, one of the best ways to increase your landscaping leads is by joining an online directory.

Knowing where to appear can unlock the puzzle of how to find landscaping leads.

One choice is an online directory like Checkatrade! In 2024, over 475,000 searches were made on our website for landscaping work.*

That’s plenty of potential leads to share around landscapers across the UK. Here’s what one Checkatrade member said:

“Steady stream of work from a reputable company” – PWR Landscapes and Gardens

By becoming a member, you’ll get access to plenty of benefits and lead-generation opportunities thanks to the following:

• Brand reputation – Members can display the coveted Checkatrade tick, which is a visible seal of approval for anyone seeking qualified tradespeople in their area
• Growth potential – Members can showcase their best reviews and work on their profiles, helping them rank higher in Google searches and attract new customers
• Quick lead responses – Members get access to the Checkatrade app, letting them receive and respond to customer inquiries no matter where they are

Another Checkatrade member was positive about our commitment to members:

“Happy with your service” – Gray’s Garden Design

Find more landscaping leads with Checkatrade

And there you have it; these are our top tips for generating leads for landscaping businesses. Of course, while these are all great places to get started, you can do even more with Checkatrade.

Checkatrade members receive our help with new enquiries. Fixed membership from Checkatrade means you can expect a certain number of leads throughout the year.

If you’re interested in controlling what you spend on marketing, we can help there as well. Our fixed term membership plans give you an easier way to help manage marketing spend for a set volume of leads.

There are lots of other benefits of Checkatrade membership too. They include:

• Exclusive offers and discounts with suppliers like Tradepoint and Wickes
• Up to 75% off QuickBooks business software
• Up to 20% off Public Liability Insurance
• Reduced cost of workwear and branding
• Guaranteed work when booked through us (T&Cs apply)
• Dedicated trades apps for job management and quoting/invoicing

So, joining Checkatrade is a very flexible way to grow your trade business. Our fixed membership option lets you build the plan that’s perfect for you and your business needs.

Get in touch with our team today to learn more about our membership tiers and sign-up process!

FAQs

Should I pay for landscaping leads?

While you can pay for landscaping leads individually, we wouldn’t recommend it. You don’t know how good the leads may be and it could cost you a lot.

In what ways can I get landscaping leads?

We’d always suggest generating your own leads organically. This will help to build on your reputation and make your business seem more reliable.

Is online marketing a good way to get leads for landscaping?

It could be if you maximise the power of the internet by creating an SEO-optimised website and a solid digital marketing strategy.

Are online directories effective for generating landscaping leads?

With over 475,000 searches for landscaping work on our website in 2024, we’d say the answer is yes, definitely. Checkatrade members receive not only help with sales leads but also many other benefits and business discounts.

* Internal search data for users of the Checkatrade.com website between 1st January and 31st December 2024