How to get landscaping customers

How can I get more landscaping customers?

So, you’ve recently set up your own landscaping business. You’ve got a steady flow of customers, but you want to take your company to the next level.

To do this, you’re going to need get more landscaping customers in your area.

There are several ways to get more landscaping customers. Before we get into the details, here are some ideas for you to try:

• Advertise your landscaping services on social media
• Run an online advertising campaign
• Get more customer reviews and use them to promote your landscaping business
• Post newspaper and magazine adverts
• Run a marketing campaign
• Sign up for a referral programme
• Try some SEO (Search Engine Optimisation)
• Start a direct mail campaign
• Use Google search ads
• Network in the local community
• Partner with local businesses

Now let’s have a look at how to successfully market your landscaping business.

Researching your landscaping customers

A great place to help you get more landscaping work is by focusing on the customers you want to target.

• Potential customers should be able to find you easily
• You need to know is what your ideal customer looks like
• Decide whether you want to focus on homeowners, developers, or business owners
• Think about local areas that you know have larger gardens and land attached

If you’re a London landscaping company, for example, you can start by focussing on homeowners within certain postcodes.

Doing some in-depth customer research will help you to start out in the right way. When you start to create your SEO and marketing strategy, you can then refer back to your initial customer research.

Developing your advertising strategy

If you have already started doing some promotion, it’s time to really home in on your target audience with a focussed advertising strategy.

For the best results, your marketing should focus on both online and offline techniques.

Digital marketing is everything you do online to promote your company and can include:

• E-mail marketing
• Social media
• SEO (Search Engine Optimisation)
• PPC (Pay Per Click) advertising
• Online reviews

Alongside your digital marketing, carrying out some traditional marketing will ensure that you reach all your potential customers.

With traditional marketing you could consider:

• Sending brochures and flyers by post
• Using company branding on vehicles and workwear
• Posting adverts in local magazines and newspapers

When you combine both digital and traditional marketing, you’re far more likely to see an increase in landscaping customers.

Expanding your landscaping services

If you’ve found the customers you want to attract, but getting people over the line still seems hard, it may be time to consider expanding your services.

Offering your customers a wider choice of services can often lead to a wider customer base. Or a higher conversion of existing landscaping leads.

As a landscaping company you could consider the different types of services you offer. These could include:

• General gardening work
• Laying patios, decking, and paved areas
• Designing gardens and outdoor areas
• Building exterior structures such as garden rooms and play houses
• Maintenance and repair work

You could also offer additional services such as some building work, installing greenhouses or even swimming pools.

Whether these additional services are sub-contracted or provided by your landscaping company will depend on you.

Either way, the more you can offer your customers, the more leads you can potentially generate.

Optimising your digital profile

When people are looking for landscaping services, you need to make sure that your online footprint is all up to date.

Whether its on your website, GMB, social media or online directory, you need to keep the following in order.

• Business name
• Contact details (phone and email)
• Location or address
• Services
• Areas covered
• Staff (if listed)
• Promotions or offers
• Accreditations or affiliations with organisations

The more you keep your online profile up to date, the more customers are likely to choose you.

Writing a great profile description can help with that. Especially as a Checkatrade member. It means you get to summarise your business, what work you’ll do, and where you’ll do it.

Remember that successful advertising is about getting the right customers, not just more leads coming your way.

Partnering with other trade businesses in your area

Another great way to get more landscaping customers is to partner with other business working in your area.

As a landscaping specialist, you may want to partner with a property development company. You can offer them your services helping you to gain more work and providing them with the professional skills they need.

You could also consider working with other trades in your area. For example:

• A builder working on home extension projects
• Driveway/patio/path installers may need some “tidying up” work done
• Pond installation companies may want a beautiful surround adding

Building up a professional network in your local area can have a hugely positive impact on attracting more landscaping customers.

Becoming an approved landscaping company

Finally, but perhaps most importantly, you’re going to want to be part of a respected online trade database.

Where better to start than by applying to become Checkatrade approved! As a Checkatrade member, you unlock a wealth of benefits for your landscaping business.

In 2024, we saw over 475,000 searches for jobs related to landscape gardening.* Sound like the kind of interest you need to tap into?

These include:

• Improved reputation – customers trust Checkatrade. As a member, you’re far more likely to get more landscaping customers.
• Higher growth – all Checkatrade members have a Checkatrade profile where they can post images and attract new customers.
• Membership choice – at Checkatrade, we offer members various different packages tailored to suit your business needs.
• Lead notifications – with the Checkatrade app you get instant real-time notifications with every lead you receive.

As you can see, Checkatrade membership is the perfect way to start getting more landscaping customers today.

Our fixed membership option lets you build the plan that’s perfect for you and your business needs.

Why become a Checkatrade approved landscaper?

If you want to find out more about becoming a Checkatrade approved trader, you can start taking our checks today.

As a Checkatrade member, you’ll get instant access to a wide range of professional benefits.

Alongside getting more landscaping customers, you’ll also enjoy:

• Discounts and offers on materials and workwear
• Professional marketing and business growth advice
• Reductions on approved training courses with our partners
• Membership of the UK’s leading trade directory

Fixed membership from Checkatrade means you can expect a certain number of leads throughout the year.

Start your Checkatrade journey today and begin to see your landscaping business thrive!

* Internal search data for users of the Checkatrade.com website in 2024